Archive | Business personalities

The Show Must Go On – Even With a Concussion

In the three decades I have been working as a jury/trial/litigation consultant, I have never missed attending a mock trial, focus group, or other research due to an injury or illness. Although I have been injured and sick (the latter, numerous times) on some research days, I have kept my health issues to myself. Instead […]

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Even though we’ve heard Atlanta Rhythm Section’s music for many years, listening to their songs still amazes when one listens to Paul Goddard’s bass lines. The show now goes on without him (sadly, he passed away in 2014), and I am sure he is a hard act for his successors to follow. The last time […]

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Do the Right Thing

Do the right thing. It seems both easy and obvious, but it has been my experience that doing the right thing is, for many people, neither easy nor obvious. David and I have recently experienced the passing of several people we know. One person was a dear friend for many years; one was the step-father […]

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I find it surprising that doing the right thing doesn’t come naturally to everyone. This surprise makes me realize that my parents taught some fundamental concepts to my brothers and me which transcend many situations. The right things Melissa described just seemed “necessary” to us – we did them knowing that the thing we did […]

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The day after a research day is not a holiday

Conducting mock jury or focus group research is hard work. I am the first to admit this. After working as a jury/trial consultant for 30 years, I know everyone who works with Magnus does a great job, for long hours, in difficult environments, with demanding clients. I get it. I really do. I am right […]

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It is interesting, and often frustrating, working with new hires whose perspectives on work have been formed in less demanding environments, if they have even worked in a professional environment. The day(s) after research are critical for assimilating the data collected, the videos uploaded, and addressing client concerns which emerged on the research day. As […]

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Travel to maximize office/work time

The late Wayne Huizenga, who founded several major corporations and owned several professional sports teams, was quoted in a news article many years ago as endorsing the view that he and his employees traveled on business during the time most people are home, spending time with their families. For Mr. Huizenga, it was more important […]

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There is certainly a balance in scheduling work and work travel to meet the clients’ needs. Without imposing on our employees’ personal time or incurring too much expense related to overtime work, the clients’ needs must come first. And, one thing, I suspect, is not taught at law school is that the life of a […]

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It’s all Marketing

I will admit, I probably have a bias. Both my undergraduate and graduate business degrees had a strong emphasis on marketing. Therefore, in the context of operating a small business, I am cognizant of details that create impressions. As a result, it seems to me that almost everything done in a business is marketing. The […]

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David is right. It’s all marketing. From the manner in which the telephone is answered, to the style of written communication used in an email, to the attire worn in the courtroom (or research facility, during a mock trial), to a brochure, to a website, to the report of research findings prepared for a client, […]

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Dress for Success

In the 1980s, “Dress for Success” was in vogue for people (although, it seems, primarily women) who wanted to achieve status in the world of business. There were books about how to dress for success, as well as seminars and other related products. My (then) employer enrolled me, along with other female executives, in a […]

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Reflecting on the attire of past job candidates who showed their inability to dress for success at their interviews is telling. There was the heavyset young man who showed up for his job interview wearing a shirt (partly untucked), tie and dress slacks, sweating profusely. Okay, it is Florida, and it was hot, but the […]

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Have Brain-Will Travel

“Have Gun-Will Travel” was a Western radio and TV series starring Richard Boone that was broadcast from 1957 to 1963. The lead character was named Paladin; he was a gunfighter who traveled around the old west while working for people who needed his help solving their problems. Paladin charged a lot of money for his […]

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Many jobs require a lot of “stuff.” The tools of many professions such as Melissa’s, however, require a sharp, focused mind, and little else. A pen and paper for note taking are probably the minimum in these occupations. However, despite the fact that Magnus is essentially paid for brainpower, certain aspects of the work we […]

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Can Do

“Can Do” is one of my mantras. I adopted it from Claudia Taylor Johnson, more commonly known as “Lady Bird” Johnson, the wife of President Lyndon Baines Johnson. Lady Bird Johnson was our First Lady from 1963 to 1969. On her desk was a paperweight with the “Can Do” motto on it, to signify that […]

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It is refreshing when the can do attitude is demonstrated by a stranger, a store clerk, a server in a restaurant, and of course, an employee. I was once complimented by a customer to whom I was selling a camera in a retail setting. I didn’t think I was doing anything special, but he noticed, […]

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Small Business Ownership: Always On

One of the things I do when writing a blog post is to categorize it so that one can search for similar topics on our website. The list of categories has grown over time but has always included #WorkLife. Work Life is usually followed by “balance” as in work/life balance, meaning how to manage one’s […]

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Owning a small business is not for the faint of heart. Owning a small business with one’s spouse is only for the heartiest of individuals. David and I are fortunate, in that our jobs within our company do not overlap. David has expertise in many areas, such as business management, finances, accounting, etc. that I […]

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Talk to the mailman – he could be a Beatles fan

Magnus has been headquartered in the same office since 1996. Over the years, we have had a variety of letter carriers, including some who were very nice and others, who were not so nice. I rarely see the letter carrier, due to the location of my office out of sight of our office’s entrance. Once […]

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It is easy in life to overlook others as we go about our daily business. But, one never knows where they will meet a friend or make a useful connection. Perhaps with the mailman, or the landscapers, or any other similar service provider, it is easy to ignore them as we go about being busy. […]

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