Archive | Jury Consultants

Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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We can find Another Driver, but we can’t Replace Me

On a recent Sunday morning, David and I, along with a Magnus staff member, were on the way to the Miami airport for a very early flight to the destination where our research project was scheduled the next day. We always try to arrive on site the day before our research projects, due to the […]

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The adage “the show must go on” is one for which we can prepare, but the reality is that, without the lead singer, it won’t be the same. Clients pay considerable amounts of money for the presence of our “lead singer.” (Well, actually, Melissa is a bass player who is happy to be in the […]

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Priorities as Hot Potatoes

I was recently thinking about how our report production process resembles the childhood game of Hot Potato. That’s the game where a group of children passes a hot potato, or some other object, with music playing. When the music stops, someone is left holding the hot potato. Kind of like musical chairs, without walking around […]

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I must admit that I enjoy playing “hot potato” as it relates to the process of preparing a report on behalf of a client far more than I enjoyed playing the game as a child (for that matter, the game of musical chairs was not for me, either). The concept of hot potato or passing […]

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If things can go well, they will

I have a button pinned on the inside of my well worn briefcase I carry on research days that says, “If anything can go well, it will.” Notice that it says “well,” not “wrong.” I have found that, by focusing my energy on positive forces, instead of fretting about all of the negatives in life, […]

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Being positive beats its alternative – pessimism – in many ways. Though, in other posts I’ve noted having one or more “Plan B.” For me, that is not because I think something is going to go wrong. I know it may, but I’m positive that we can overcome most obstacles if we approach them with […]

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Traits of a good houseguest

David and I have lots of overnight house guests. Some people stay with us for a day or two while others stay longer. Some people come from far away and some come from nearby. Some people stay at our house once, then not again for many years, while others are frequent visitors. Although David and […]

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One reason I enjoy having guests is because they give us an excuse to play tour guide and take them to explore some of the fun spots we’ve found while living in south Florida. In that regard, they sometimes give us an excuse to go visit places we have only read about. So, another positive […]

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Getting the Most from Research – Digging In

A recent Wall Street Journal article (August 11-12, 2018) entitled “To Get the Most Out of Polls, Delve Deeper” prompted this post. Though this post was about political polls and pollsters, there were several points relevant to the world of trial consulting. One quote caught my attention, “…, remember that neither a candidate’s polling percentage […]

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I enjoy, immensely, working with attorneys on their cases. Most of the attorneys who retain Magnus are intelligent, sophisticated people who are hiring us because they know they are experts on the law, but they are not experts on human decision making. There is a small subset of our clients who do not seem to […]

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When to break rules

I am not a “Goody Two Shoes” by any means, however, I usually play by the rules, regardless of the situation. I would never, ever, park in a disabled parking space unless I am transporting a disabled passenger, I do not try to outrun trains at a railroad crossing, and I clap my hands along […]

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It is probably because of my schooling from 6th to 12th grades which, while not Catholic school, was very strict. Lots of rules, and at some point I started asking “why?”. I did not ask “why” to be obstinate. Rather, when things seemed arbitrary, it seemed like a fair question. Some things were clearly safety […]

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Get it Right – The First Time & Every Time

Not too long ago, I attended a lawyers’ luncheon at which the speaker was the president of the Florida Bar. He made a few comments about various challenges lawyers face with their clients, specifically, the expectation by the client that they essentially have all of the answers so that they get it right the first […]

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Attorneys do not usually have advanced degrees in psychology or social science. As such, many attorneys do not have a full understanding of the scientific method, scientific research techniques (including proper sampling of research participants), human decision making, group dynamics, etc. That is why, of course, attorneys routinely turn to Magnus (or one of its […]

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When a Client’s Focus is Cost, Beware

Some people, including attorneys and insurance adjusters who are potential clients of Magnus, are more focused on obtaining the lowest price for whatever they are buying than the quality of what they are buying. Other people, in contrast, want the very best products or services money can buy. Most people, of course, fall somewhere between […]

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I don’t worry too much about whether we’re seen as a Mercedes, Cadillac or Buick. But I know we aren’t a Hyundai or, for heaven’s sake, a Yugo (for those who remember those eastern European beaters). What is most frustrating is when a prospective client seems to be shopping price, and price only. A problem […]

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RESPECT, addenda

We recently posted about RESPECT and used a couple of examples of how we were shown disrespect by our clients – “dissed” may be the current term for this. A friend (thanks Al) pointed out that the post might backfire if potential clients of ours were to think we’d post something negative about working with […]

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Many thanks to my dear friend, Al Weigand, for pointing out that there are sometimes multiple interpretations, including some that are unintended, of things we write. Al is a thoughtful, deliberative person who, upon reading the post about RESPECT, cautioned me that it could be interpreted by potential clients of Magnus as having the intent […]

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