Archive | Jury Research

Margie

Margie and I have been friends since 1971, when we were in 8th grade. Margie is unsurpassed among my friends in the following categories: (1) her outgoing and enthusiastic personality; (2) her commitment to living life in a joyfully happy manner, with as much fun as possible; and (3) her ability to boost my happiness […]

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Melissa is a person with many friends, including many good friends.  Though some come and go, her solid foundation is built on long term friendships.  Eighth grade was a few years ago, so when friendships last so long, they must be strong.  Fundamentally, friendships are based on some mutual connection, that is, they are a […]

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Go For It

There are times to step back, wait and see, or pause before making an important decision. There are other times to throw caution to the wind and just “go for it.” I am usually a cautious, deliberate person who prefers to think about all of my options before deciding on a course of action. Rarely […]

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As Hannibal Smith (George Peppard) liked to say on The A Team, “I love it when a plan comes together.” That’s how I felt after Melissa reported that the presentation at the World Water Parks Association convention was a success. Doing something so last minute is out of character for Melissa for sure. And, logistically, […]

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Gouge

I recently learned a new term, a term that appeared in a Facebook query by a friend (Robert, you know who you are.)  The term is “gouge” – not as in price gouging or destroying someone’s eyes, but it is apparently a term originating in the U.S. Navy which originally meant “the answers to the […]

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I have an excellent vocabulary, however, until I read the title of David’s post, I had never heard of the word, “gouge” defined as “inside information.”  I daresay that, once I finish writing this post, I will never again use “gouge” to mean anything other than its common dictionary definitions of “chisel” or “an excessive […]

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“I love you” daily

Don’t take things, or people, for granted. Someone we love may be here today but gone tomorrow and once someone is gone, there are no “do overs.” Sometimes, it’s the little things in life that go a long way. Saying “I love you” to one’s life partner, spouse, children, and close family and friends is […]

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My days when Melissa and I are together usually by start hearing her say “I love you” – largely because Melissa is more quickly alert in the morning than I am.  And, together or apart, now more than ever with our communication devices, communicating is easier than ever.  Thinking back over the years of our […]

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Take Notes

Having been a student from the time I was 4 years old until I earned my Ph.D. at the age of 26, I learned how to take notes to document the important things in my life. My note taking abilities have served me well in my career. I have calendars dating back almost 40 years; […]

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As we have written, many of these posts are at least partially inspired by our experience as employers. By way of background, I fully agree with Melissa about the importance of note taking, though my notes are usually more cryptic and abbreviated than hers. (I don’t know how she does it the way she does, […]

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When to memorize

There are many things in life that do not require memorization, such as complicated mathematical and statistical formulas that can be looked up or nowadays, calculated by a computer. In addition, there are some things that used to be memorized by most people, such as frequently dialed telephone numbers, which are now programmed into speed […]

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I once took a memory class in Jacksonville, Florida by a local memory expert named John Currie. Currie gave seminars on memorizing things, especially names and faces. His “trick” was to suggest that one form a picture using the name as tied to the face. I found this trick moderately helpful; I was not as […]

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When driving the boss’ car

For most of the two plus decades David and I have co-owned our business, we have had three vehicles: his primary car, my primary car, and the so called “company truck.” The company truck is, in reality, not owned by our company but instead, is co-owned by David and me just like our other vehicles. […]

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Driving the “company” car, or “boss,’” car is a privilege not given lightly. In our business, of course, we know about the liability issues that are also a part of the equation. But, you have to get the job done and, as Melissa said, we have always expected that common sense would dictate that an […]

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Road trips

When I was growing up, my parents and I regularly took road trips. Sometimes, the road trips were relatively short, for example, to Wakulla County in north Florida, where my dad was from, to visit his relatives (to whom he referred as his “kin folk”). Other trips were of 2 or 3 weeks duration, when […]

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Those who are reading this post know that the road trip Melissa mentioned that we were planning turned out well.  The Mississippi Delta provided fun, good food, new friends, and some life expanding experiences.  Growing up, I did experience a few road trips, but, probably because my traveling Dad didn’t always find road trips to […]

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Clients are People Too

Clients are people too.  I repeat, clients are people too.  This may seem obvious to the astute reader, however, there have been many occasions on which I have had to remind my staff to treat our clients like people, instead of merely treating them like clients.  Magnus’ clients are high powered attorneys, insurance adjusters, risk […]

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On a research day it is a bit of a toss up who the most important people in the room are. The participants, i.e., mock jurors are critical to our projects. Without them we cannot do our work. But, without the clients, we have no work to do. Our support staff usually is comfortable with […]

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Preparing for Cultural Immersion

In this final post in the series about David’s and my road trip to the Mississippi Delta, I will describe some of the things we did (well, mainly, I did these things) to prepare ourselves for immersion into a culture very different from our South Florida existence. As I mentioned in a previous post, one […]

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This post illustrates a significant difference in Melissa’s and my personalities.  Her level of preparation for trips such as this is much more than is mine.  Domestic, or international, this is the case.  I have always done my homework in life as well.  But, I am more interested in experiential and visual immersions when traveling. […]

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