Archive | Litigation Consultants

The Ability to Understand Others’ Perspectives

I believe everyone is entitled to their opinion. This includes me. When conducting mock jury or other social psychological research, I almost always encourage the open expression of differing views by informing our research participants that “There are no wrong opinions or points of view.” I know some people who enjoy verbal sparring, however, I […]

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In our often politically polarized world, it appears difficult for some people to accept that other people have valid, opposing, opinions.  Our work involves watching “regular people” who are recruited to participate in our mock juries or focus groups express their opinions.  Clearly, some people are more adamant about their own opinions than others.  Some […]

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One of Us Must Be Wrong

One of our first marketing trips when Melissa and I started Magnus was to my hometown of Jacksonville to call on family friends and referrals. I will always remember visiting one of those attorneys, Carl, who told us that he and his client, an insurance adjuster, disagreed on the value of a case. It was […]

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David’s post reminds me of a song; of course it does! The song is titled, “You Know I’m Right” and it was written by David Gilmour (of Pink Floyd fame). One of the lines in the song is “Either you are wrong or I am right.” Another is “Why should you bother with the other […]

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When Not to Wear Shorts

I live in Florida. I have lived in Florida almost all my life, with the exception of living out of state for a couple of years for employment reasons. I know it’s hot in my home state of Florida. I live here and if you’re hot when we are together, I am probably hot too. […]

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In my mind, there are many “costumes” which are appropriate in different situations.  As a photographer, I dressed to blend into the environment where I would be shooting.  If it was a business event, I would wear a shirt/tie or sometimes, a tuxedo, to seem to be a part of the event.  Casual events, like […]

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Pay Your Own Way Marketing

Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for […]

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My first job upon completion of my Ph.D. was Director of Marketing Research at a large hospital in Jacksonville.  I don’t know what the marketing department’s budget was, but the amount of money it spent on marketing and public relations must have been in the multi millions.  I can’t begin to imagine what this hospital, […]

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I’m pretty fast myself

One of my favorite things to say is. “I’m pretty fast myself.” This quote didn’t originate with me. As usual, it is a line from a song, this time, from “Better Not Look Down” by B. B. King. The day I am writing this post is my first day back at work since David and […]

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Melissa likes speed, in addition to working fast.  She drove a Corvette, fast, for many years.  More than any other car she’s had.  But it fit her personality as did subsequent cars, several of which had propensities for speed that were less obvious than the Vette.  Her perspective is full speed ahead, get things done, […]

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A Matter of Perspective

A recent discussion with a client about his client’s (an insurance adjuster) reluctance to engage us for mock jury research is stuck in my mind. The adjuster, whose multiple bosses overruled in authorizing the expenditure on the mock jury research, remained adamantly against it as he did not believe the defendant had an liability such […]

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I’m thrilled I don’t have to deal with reluctant, know it all, insurance adjusters too often.  I would find it tiresome.  In the recent case David mentioned, there were countless delays caused by the reluctant, know it all, adjuster that almost resulted in our not being able to help the end client, that is, the […]

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10 Years After, Part 2

Working as a trial consultant has many unique factors that keep our lives interesting, and sometimes, frustrating. One factor is the time between when we are called on a case and when we actually do our work, such as a mock trial, and when that case goes to trial. I sometimes have attorneys ask me […]

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David does an excellent job of following up with Magnus’ clients.  Some people would be offended by the “radio silence” that usually happens between when a client contacts us about a potential case and when he or she decides to retain us.  Not David.  David calls, then calls again and again, emails, then emails again […]

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Top Reasons to Do Litigation Research

It seems that “top 5 or top 10″ lists are popular in many areas. They are often entertaining; the show “Family Feud” is built on them. Late night talk shows thrive on them, going back at least to Johnny Carson. Thus, I thought I’d list a few of the top reasons for conducting mock jury, […]

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The top 5 reasons David mentioned about  conducting  mock jury or focus group research are on point.  I have no additional reasons to add, therefore, I will make a general comment.  In the 30 years David and I have owned Magnus, including the almost 10 years we have been writing our twice weekly blog, we […]

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Managing Expectations

This is the third post in a series on professionalism. This one is about making “keepable promises” with regard to deadlines and deliverables. We, at Magnus, work in a world with many deadlines; very often, these are deadlines beyond the control of our clients. That is, judges set trial dates and discovery deadlines with which […]

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I recently observed my 50th anniversary of employment.  Having lost my father at an early age, I had to work in order during high school to help my mother with our household expenses.  In 50 years of working, I can proudly say that I have never, ever, missed a deadline or failed to deliver my […]

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Billing Expectations

As a follow up to my post on professionalism based on my recent experience of being a lawyer’s client, I want to discuss billing expectations. As I told my family’s lawyer during an extremely unpleasant phone call, what he did to us was like taking one’s car to the repair shop, getting an estimate, then […]

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Almost everyone wants to know the price of something before they purchase it.  This is true regardless if someone is buying a hot dog, a car, or paying for legal services.  Things can look fine, but if they are too expensive, in consideration for what they offer, there will be a disconnect between the product/service […]

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