Few things are as important in our mock trials or focus groups as recording the presentations and, more importantly, the deliberations or participant discussions. We’re not in the video production business, but it sometimes seems that way because we have to capture the video, and particularly, audio, from our research sessions. This is a pretty […]
Oh my! Words I never want to hear during a mock trial, focus group, or any other type of research for a client are “Dr. Pigott, I forgot to press record when the mock jurors started deliberating.” I particularly dislike hearing these words via a walkie-talkie while I am in the presence of the clients […]