Archive | Magnus Research

All my shoes are Boogie Shoes

Ballet dancers wear ballet shoes. Tap dancers wear tap shoes. Many other dancers, such as flamenco dancers, wear some form of dancing shoes. In the 1970s, a Miami group called KC & the Sunshine Band had a long series of hits, including a song called “Boogie Shoes,” released in 1978 at the height of the […]

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We attended a concert by KC & The Sunshine band recently. Their music was ubiquitous in the 70s and 80s. Not my favorite type of music, but I’ll be honest, the show was fun. From the pre-show festivities, including dancers in costume as we entered the hall, through the show with lots of energetic dancers, […]

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Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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Plan B isn’t All Bad

Plan B carries a connotation that it is second best and, therefore, less desirable than Plan A. I guess it is, by definition, but that’s a bad rap as sometimes Plan B turns out just fine. Sometimes, it’s probably better. A few weeks ago while in a somewhat unfamiliar small town for a trial, Melissa […]

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I have a luggage tag that says, “I live my life according to Plan B.” I have found that life isn’t always as neat and tidy as I would prefer. Because of the nature of my job and its ever changing priorities due to fluctuating trial dates of multiple attorneys, I have learned to go […]

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20, 30, 50% Research Breakdown

A Point of View

Melissa Pigott, Ph.D.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

Those of us who work as trial/jury consultants usually thrive on the excitement of the research day, the day when we conduct our focus groups, mock trials, jury simulations, or employ other methods of data collection. These days, thanks to books, movies, and a certain popular television show, many people are aware of some of […]

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Another View

David H. Fauss, M.S.M.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

I’ve never stopped to consider the percentages breakdown as Melissa has done here. And, I think I’d add that there is some “margin of error” depending on the case, but generally, it does come down to these three big work segments. That is, after I’ve gotten the client to agree on the research design and […]

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Priorities as Hot Potatoes

I was recently thinking about how our report production process resembles the childhood game of Hot Potato. That’s the game where a group of children passes a hot potato, or some other object, with music playing. When the music stops, someone is left holding the hot potato. Kind of like musical chairs, without walking around […]

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I must admit that I enjoy playing “hot potato” as it relates to the process of preparing a report on behalf of a client far more than I enjoyed playing the game as a child (for that matter, the game of musical chairs was not for me, either). The concept of hot potato or passing […]

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If things can go well, they will

I have a button pinned on the inside of my well worn briefcase I carry on research days that says, “If anything can go well, it will.” Notice that it says “well,” not “wrong.” I have found that, by focusing my energy on positive forces, instead of fretting about all of the negatives in life, […]

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Being positive beats its alternative – pessimism – in many ways. Though, in other posts I’ve noted having one or more “Plan B.” For me, that is not because I think something is going to go wrong. I know it may, but I’m positive that we can overcome most obstacles if we approach them with […]

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Never Assume – Juror Profiling

During a recent mock jury session, one of the most outspoken mock jurors caught the attention of our client who was watching the proceedings remotely. This client, the general counsel of a large corporation, made a comment along the lines of “nothing about that juror’s profile would have made me think she would be good […]

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Profiling. Stereotypes. Bias. Prejudice. Most of us make “snap judgments” of others on a routine basis. Sometimes, we are right, but sometimes, we are wrong, wrong, wrong. I cannot count the number of times I have been asked, “Will men or women be better for us as jurors?”, leading me to respond, “Which men? What […]

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Is your consultant qualified? How do you know?

A story in the news this election season reminded me of the relevance of this topic. A candidate for the Florida House of Representatives was “outed” for reporting she had a college degree that she could not have had – the university she reported having attended never offered the degree shown on her (fake) diploma, […]

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I have decided to adopt the writing style of the famous author, Carl Hiaassen, for my part of David’s post. For those readers of our blogs who aren’t familiar with Carl Hiaassen, I will provide a brief introduction. Carl Hiaassen is an author who has written more than 20 books, as well as a long […]

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Traits of a bad houseguest

The parallel post to my previous post about traits of a good house guest is, of course, those on the opposite end of the spectrum, the not so good house guest. I have no idea of the number of parties David and I, or I, before I knew David, have hosted, nor do I know […]

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As I noted in the prior post, we only extend invitations to visit to people we think we’d find to be good guests. But, sometimes, especially if they are, for example, the significant other of a well known friend, or perhaps a child, there is a bit of a gamble involved. Yet, one expects that […]

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I don’t know what you do – don’t assume you know what I do

A frustration I’ve had over the years is when an attorney, a claims adjuster, a paralegal, or even a vendor of ours acts as though he/she knows how to do my job, our job. I’ll never forget the story Melissa, and others on our consulting team, told me of a case for which I was […]

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I have never understood why someone who “knows it all” bothers to retain my services, thereby paying for my expertise. After all, if one truly knows everything there is to know, what could be the benefit derived from paying someone to find out something already known? Wouldn’t it be better to merely bask in one’s […]

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