Archive | Magnus Research

Lessons Learned the Hard Way

I make mistakes, a lot of them. A few minutes ago, David pointed out my most recent mistake, for which I apologized. I almost always take responsibility for my mistakes and I try to correct them when it is possible to do so. Fortunately, none of my mistakes have resulted in seriously negative outcomes for […]

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Some of the lessons learned at the top of my list are not really mistake driven, but lessons learned due to many of the unique aspects of doing trial consulting work, including working with highly successful, demanding clients (attorneys) on difficult and complex cases.  And, further, while we are not doing “rocket science,” there are […]

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Run of the House

I booked a hotel room recently and, while navigating the rates, I came across one that said “run of house.” I know this means “you get what we’ve got left.” It is doubtful that this would ever be an exciting upgrade, but maybe. In my experience, upgrades rarely happen even when I’m paying higher rates. […]

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The expression, “run of the house” does not have a positive connotation for me.  I prefer to know what I am getting and even more than that, I prefer to know I am getting the best I can possibly get.  I dislike most surprises because many people are not as discerning as me, therefore, what […]

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Don’t Sweat the Small Stuff

“Don’t Sweat the Small Stuff” is a phrase used to suggest one should relax, chill out, and not worry about the little things, things which sometime seem out of one’s control. Well, that’s great. But, our “day job” as trial consultants doesn’t allow it. Neither does my prior advocation, photography. For example, when photographing people […]

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This topic, “Don’t Sweat the Small Stuff,” came up recently during a slightly heated debate David and I were having about the proper way to prepare something we were having for dinner.  (As the reader might imagine, David and I have many debates, some over trivial matters, on an almost daily basis.)  I don’t recall […]

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Are They Paying Attention?

My post about whether the mock jurors take it seriously reminded me of another aspect of this client related surprise. Watching a group of people, mock jurors, listen to the case arguments in a mock trial can sometimes be misleading. Some mock jurors are clearly engaged, others have their eyes closed, others are frantically taking […]

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Similar to some attorneys’ concern about whether the mock jurors take their participation seriously is their concern about whether the mock jurors are paying attention.  And, just as it pertains to the issue of the mock jurors taking the case, and their participation, seriously, I have found that most of them pay attention. There is […]

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Do They Always Take it Seriously?

A client, who had never observed a Magnus mock trial, asked the question which is the title of this post during a recent mock trial. The “they” is the mock jurors. The “it” is the case. The answer is YES! The rest of the story is that, despite the mock jurors knowing they are only […]

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It is difficult for new clients to understand the seriousness with which most of Magnus’ mock jurors conduct themselves during mock jury research.  Everyone who attends a mock jury, of course, knows they are part of a research exercise, thus, the word “mock” precedes the word “jury.”  Not only do the attorneys recognize we are […]

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The Problem With This Case is the Client.

An attorney client of ours recently told Melissa that his client is a problem. He said, “the problem with this case is my client.” He was pretty direct, but we’ve heard this, or some variation thereof, countless times. In this case, the client is wealthy (and accustomed to getting his way as a result). He’s […]

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I often wonder if  “problem clients” know their attorney considers them to be a problem.  Or, are they demanding, arrogant, and self centered to the point they have no idea of the impact they have on other people?  Many times, the end client (defined as one of the primary parties in the lawsuit, that is, […]

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Magnus’ Women Power

In the almost 30 years that David and I have co-owned Magnus Research Consultants, we have employed many people of both sexes. We have had several long term employees, 2 of whom are men and 2 of whom are women. In addition, there have been 3 women who are former Magnus employees who have gone […]

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On the day I started writing this post, Melissa was wearing a pink t-shirt that said “Pretty Good for a Girl.”  I bought it for her at a Mindi Abair jazz concert.  Mindi has a song by that title because it is a phrase she’s heard many times over her career.  She decided to embrace […]

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Old School Tech

I recently read an article about the executive director of a professional association who uses an IBM typewriter to send notes to members. He said he liked using a typewriter to personalize the notes. I thought it was pretty cool to use old school technology so effectively. I could never afford an IBM typewriter, those […]

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David and I have written about our fondness for “old school” things in several previous posts.  Although I never owned a typewriter, nor am I a good typist, I appreciate David’s fondness for his trusty old typewriter.  It comes in handy when he makes labels for files in our personal filing cabinet.  I remember David’s […]

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Fix it as Soon as it Breaks

I am an ardent fan of the maxim, “fix it as soon as it breaks.” I have never known anything that fixed itself, whether it is a leaky faucet, a flat tire (or tyre, on all the British cars I have owned), or a faulty electrical outlet. Admittedly, I am not good at fixing things. […]

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Homeownership seems to involve an endless “to do” list.  There is always something to do.  Sometimes, the to dos are small items, easy to resolve.  Sometimes, expertise is required, or at least more expertise than I possess.  Or strength – some fixes take more expertise and muscle than I have, or any one person has.  […]

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Commercial Litigation: Benefits of a Trial Consultant, Part 3

In the 3rd post in the commercial litigation series, I want to bring some points together. We’ve discussed that executives are accustomed to being in charge, to being the “boss,” and that as litigants, it is often frustrating for them not to be. Also discussed is the fact their perspective may not align with decision […]

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When executives make important business decisions, they must have all available data in order to make the correct decision.  When making the correct decision has an impact on the company’s bottom line, it is imperative to assess every nuance that could impact the company’s future.  In the world of litigation, the bottom line of a […]

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