Archive | Marketing your business

Can’t Tell Anyone

In a prior post, I lamented how family and friends can’t relate to what Melissa and I do in our trial consulting business. One of the main reasons for their lack of understanding is the extremely high level of confidentiality involved in our work. In order for trial consultants to be able to effectively help […]

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I will begin my part of this post by saying that David’s and my careers, as well as our business, are anything but traditional. In fact, our lives, in general, are far from traditional. When we have worked with marketing professionals, including those who specialize in social media, they quickly become frustrated when we explain […]

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Go For It

There are times to step back, wait and see, or pause before making an important decision. There are other times to throw caution to the wind and just “go for it.” I am usually a cautious, deliberate person who prefers to think about all of my options before deciding on a course of action. Rarely […]

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As Hannibal Smith (George Peppard) liked to say on The A Team, “I love it when a plan comes together.” That’s how I felt after Melissa reported that the presentation at the World Water Parks Association convention was a success. Doing something so last minute is out of character for Melissa for sure. And, logistically, […]

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If all else fails…

I remember that I first heard “If all else fails, read the directions” from my Dad, decades ago. He really didn’t operate that way, but the point was, if you can’t figure it out on your own, the directions might help. (Not always – I wonder who writes some of them!) Anyway, this year has […]

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It is strange to consider that, for an increasing number of attorneys, obtaining advice from a trial consultant is done only as a last resort. Thinking within this narrow frame of reference is harmful to the attorney, not to mention his or her client, for a variety of reasons: (1) last minute research is usually […]

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One Size Does NOT Fit All

When David and I founded our company, Magnus Research Consultants, we did so with the intention of providing our clients with high quality litigation research and consulting, customized to every case. It was, and still is, our view that there are: (1) no two cases that are exactly alike, regardless of their degree of similarity; […]

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Melissa’s post expands upon some of the comments I’ve made in this recent series.  In four years of writing this blog, it has been interesting to see what experiences we have that trigger blog posts, or a series of posts.  This email conversion experience surely has been an instructive reminder of how Melissa and I […]

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Seed Planting

Way back in elementary school we probably all heard the story of Johnny Appleseed who went on a mission to introduce apples to various parts of the northern United States. Not only did I hear this story (which apparently is true, at least if you believe Wikipedia, however, the man’s name was Chapman, not Appleseed), […]

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David’s closing sentence, of course, reminds me of a song by the late, great Chuck Berry, “Johnny B. Goode.” The lyric, “Go go. Go Johnny, go, go” has incited many dance moves, not to mention air guitar playing, and serves as a great reminder of just how far one can go in life with a […]

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Not all weekends = fun

Weekends can occur on any day of the week. Depending on one’s work schedule, a weekend can be on Monday and Tuesday instead of Saturday and Sunday. Although I have had varying days off in my work life, since my time in academia, my weekends have been Saturdays and Sundays. Like most people who work, […]

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When Melissa and I first met, I worked as a freelance photographer.  Then, as today, I worked when there was work to be done.  I kept regular office hours Monday to Friday, unless on an assignment, but many of these assignments turned out to be on weekends.  Saturdays were often work days – family portraits, […]

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It doesn’t cost, it pays.

I was speaking with someone recently who was lamenting about how cost is a factor in decisions, sometimes, with a penny wise and dollar (pound) foolish approach. This person quickly related a story about when he was buying a piece of equipment for his office and asked what it cost. The astute salesperson said, “it […]

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There is a common maxim, “If you have to ask the cost, then you probably can’t afford it.” Some of Magnus’ clients are more cost conscious than others and, in fact, some of them are more concerned about cost than quality. When I am asked, usually by someone in the audience at one of my […]

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When there are no rules – for entrepreneurs

Continuing my series on entrepreneurship, I wanted address a strange issue that we face as entrepreneurs.  That is, sometimes, there are no rules.  I don’t mean rules meant to keep us out of trouble, I mean the rules we need to follow to succeed, to get the job done, to meet the clients’ demands and […]

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David is right about entrepreneurs having to write the rule book as we go about our business. When we founded our company, Magnus, for example, we had no policies and procedures manual. We had no employees at the time, but knowing that, one day in the not so distant future, we would hire people to […]

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Similarities and Shared Challenges: JMI comparison

As I’ve posted previously, I had the honor of being selected to participate in a “continuing education” program recently.  The program was the Small Business Executive Program, sponsored by the Jim Moran Institute for Global Entrepreneurship of the Florida State University College of Business.  The program was 9 full program days over 3 months and […]

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In David’s role as the business person in our company, he attends numerous networking functions, meetings with prospective clients, and programs such as the recent Jim Moran Institute for Global Entrepreneurship. David has learned many things about operating our business, Magnus, from the people with whom he has interacted while attending these meetings. I am […]

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Too many lawsuits, too many lawyers…

All of us who work with, for, or who are, lawyers, have heard it over and over, “there are too many lawyers/lawsuits” or “lawsuits are frivolous.” Sometimes this includes a reference to McDonald’s and coffee, but it is a comment that we at Magnus hear often in some form. I heard it recently when asked […]

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I am constantly amazed by many people’s willingness to say and do things that dispel any doubt that they have no idea about the subject they are speaking. I have lost count of the number of times when, after revealing my occupation to a layperson, he/she immediately regales me with boring accounts of jury duty; […]

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