Archive | Marketing your business

Not all weekends = fun

Weekends can occur on any day of the week. Depending on one’s work schedule, a weekend can be on Monday and Tuesday instead of Saturday and Sunday. Although I have had varying days off in my work life, since my time in academia, my weekends have been Saturdays and Sundays. Like most people who work, […]

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When Melissa and I first met, I worked as a freelance photographer.  Then, as today, I worked when there was work to be done.  I kept regular office hours Monday to Friday, unless on an assignment, but many of these assignments turned out to be on weekends.  Saturdays were often work days – family portraits, […]

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It doesn’t cost, it pays.

I was speaking with someone recently who was lamenting about how cost is a factor in decisions, sometimes, with a penny wise and dollar (pound) foolish approach. This person quickly related a story about when he was buying a piece of equipment for his office and asked what it cost. The astute salesperson said, “it […]

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There is a common maxim, “If you have to ask the cost, then you probably can’t afford it.” Some of Magnus’ clients are more cost conscious than others and, in fact, some of them are more concerned about cost than quality. When I am asked, usually by someone in the audience at one of my […]

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When there are no rules – for entrepreneurs

Continuing my series on entrepreneurship, I wanted address a strange issue that we face as entrepreneurs.  That is, sometimes, there are no rules.  I don’t mean rules meant to keep us out of trouble, I mean the rules we need to follow to succeed, to get the job done, to meet the clients’ demands and […]

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David is right about entrepreneurs having to write the rule book as we go about our business. When we founded our company, Magnus, for example, we had no policies and procedures manual. We had no employees at the time, but knowing that, one day in the not so distant future, we would hire people to […]

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Similarities and Shared Challenges: JMI comparison

As I’ve posted previously, I had the honor of being selected to participate in a “continuing education” program recently.  The program was the Small Business Executive Program, sponsored by the Jim Moran Institute for Global Entrepreneurship of the Florida State University College of Business.  The program was 9 full program days over 3 months and […]

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In David’s role as the business person in our company, he attends numerous networking functions, meetings with prospective clients, and programs such as the recent Jim Moran Institute for Global Entrepreneurship. David has learned many things about operating our business, Magnus, from the people with whom he has interacted while attending these meetings. I am […]

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Too many lawsuits, too many lawyers…

All of us who work with, for, or who are, lawyers, have heard it over and over, “there are too many lawyers/lawsuits” or “lawsuits are frivolous.” Sometimes this includes a reference to McDonald’s and coffee, but it is a comment that we at Magnus hear often in some form. I heard it recently when asked […]

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I am constantly amazed by many people’s willingness to say and do things that dispel any doubt that they have no idea about the subject they are speaking. I have lost count of the number of times when, after revealing my occupation to a layperson, he/she immediately regales me with boring accounts of jury duty; […]

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Why Buy from Mom & Pop?

Small businesses, especially those run by family members or spouses, are often called “Mom & Pop.” I have written about this previously and have planned other posts on this subject. Sometimes, there seems to be almost a negative connotation to being Mom & Pop and the implication is that Mom & Pop can’t be on […]

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As the co-owner of a small business in which the other owner is my husband, I am “Mom” to his “Pop.” In my opinion, and based on my experience, there are many advantages for clients and customers of small businesses that can never be achieved when doing business with a huge conglomerate. Having worked for […]

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“No thanks” to Bad Clients

The older I get, the more I choose to spend time with nice people and the less time I choose to spend with mean people. My philosophy has evolved to include family members, spouses of family members, friends, spouses of friends, and clients. Even though clients, unlike the other categories of people I have listed, […]

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We are fortunate that we have encountered only a few clients who are so abusive as to be the bad ones Melissa described.  The worst one we have encountered was a scorched earth litigator, but in his world, this extended to even include everyone on his team – and to us.  But, his true self […]

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Trial Consultants We Have Known

In any industry, business, or practice, one gets to know one’s colleagues/competitors. And, we have, in the past 30 years, seen the gamut of the good, the bad, and the ugly. Melissa started her career with Litigation Sciences, Inc. and many of the consultants who were affiliated with LSI remain among the top consultants in […]

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In every occupation, there exists a range of people, from the truly excellent to the amazingly inferior. The world of trial consulting is no exception to this general rule. I have a Ph.D. in social psychology and, given that a Ph.D. is the highest academic degree that exists (including M.D., D.D.S., D.O., J. D., E.D. […]

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Clients are People Too

Clients are people too.  I repeat, clients are people too.  This may seem obvious to the astute reader, however, there have been many occasions on which I have had to remind my staff to treat our clients like people, instead of merely treating them like clients.  Magnus’ clients are high powered attorneys, insurance adjusters, risk […]

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On a research day it is a bit of a toss up who the most important people in the room are. The participants, i.e., mock jurors are critical to our projects. Without them we cannot do our work. But, without the clients, we have no work to do. Our support staff usually is comfortable with […]

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Reducing Uncertainty

This post builds on the evolution of our experiences as trial consultants and goes further back in that history than a related post on a similar topic.  When Melissa and I first developed the marketing materials for our new trial consulting practice (in 1993), we started from scratch on everything.   In time, we developed […]

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As I have mentioned in previous posts, attorneys and psychologists have vastly different personalities and philosophies of life. As a social psychologist, I am, first and foremost, a scientist. Generally speaking, I require facts, figures, data, statistical analyses, and other science based information to make an informed decision about something important. Absent this type of […]

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