Archive | Marketing your Business

Cream & Sugar

Recently, I met a client/friend, or perhaps friend/client for “coffee.” Coffee is in quotes because I rarely drink it; I ordered iced tea. Here’s what went down. Robert asked for a coffee, with a little room for cream. The barista dude said “We only provide milk products for our lattes and cappuccinos. Our brewed coffee […]

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Readers of David’s and my posts often remark to me that they wonder when, or if, we will ever deplete our supply of topics about which to write. I believe this is highly doubtful, due to the colorful lives we live and our unique ways of looking at the world around us. Who would have […]

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“You’re Not Cheap!”

I recently attended a meeting with an attorney, who is a client of mine, and the attorney’s client, the person who paid for my services. It is rare in my world of jury/trial consulting to attend a meeting that involves the “end client,” that is, the party to the litigation, as opposed to his/her/its attorney. […]

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Melissa was still laughing about this encounter when she returned from this meeting. We both chuckled about it after she shared it. She is clearly not cheap. I can attest to that! But, in the context of business, we have never had the goal of being cheap. We are often not the most expensive trial […]

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“You’re Making Me Look Bad” (Because I Didn’t Read the Contract)

More often than one may think, I’ve been told by attorneys, who are the majority of our clients, that they never read our contract. This usually emerges when some detail “surprises” them. Yes, they received and later signed the contract to authorize our work. Yet, they often indicate that they did not see or understand […]

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It has been my experience, more often than not, when someone says “You’re making me look bad,” it is actually the case that the person saying this is making himself/herself look bad. Think about it. How many times has someone else made you look bad? Looking bad is something most people can do on their […]

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Courthouses

A Point of View

Melissa Pigott, Ph.D.

On May 22, 2018

Category: Getting the Job Done, Marketing your Business

I like courthouses. I also like libraries and art museums, but this post is about courthouses. In my career as a jury/trial consultant, I have spent countless days, hours, and minutes in courthouses, from Alaska to Florida. When I am working with attorneys during the jury selection process in trials, the courthouse and its courtrooms […]

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Another View

David H. Fauss, M.S.M.

On May 22, 2018

Category: Getting the Job Done, Marketing your Business

I don’t have the long history with courthouses like Melissa does, though, now that I think about it, my Dad had an office in what was then the Federal Courthouse in Jacksonville for a time when I was very young. But, I have enjoyed becoming familiar with them as a photographer. Since 1996, I have […]

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Not Telling Client About Proposal

Some of these posts are prompted by the puzzling events which occur when operating a business, especially one with high stakes, with litigious people, and the stressors of succeeding when facing tremendous pressure and challenges. I recently met with an attorney who asked me to meet with him about a case and ultimately requested a […]

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Just when David and I think we have “been there,” “done that,” or “heard everything,” a new client dilemma surfaces. Never, in all the years (almost 3 decades, in fact!) I have worked as a trial/jury consultant have I known about an attorney who was a prospective client, after requesting both a meeting and detailed […]

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Return calls, Reply to emails, Be courteous

Many things in the lives of adults are related to the way in which we were brought up as children. If, for example, someone was taught by his/her parents to prefer Fords over Chevys, or to cheer for the Pittsburgh Pirates instead of the Boston Red Sox, these long standing habits are likely to be […]

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Melissa approaches the topic of “Return calls, Reply to emails, Be courteous” as an etiquette issue, and it is. Working for and with trial lawyers is challenging, sometimes. The general public’s impression of attorneys is not always the most favorable, to put it simply. The perceived lack of courtesy may explain part of that. And, […]

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Dialing for Dollars

Part of my job operating a small business is marketing; part of that marketing effort involves making sales calls. I think most business people, small or large, can relate. It (the business) is (almost) all about the marketing. Some of these are to “friendlies” – that is, past clients or contacts. Some of these calls […]

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In our business, sales and marketing calls are a fact of life. I daresay I have spent more time during my career in marketing/sales pursuits than in doing any other task. If there is no marketing, in fact, there will be no work for anyone at Magnus to perform. Over the years we have been […]

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Buddy Payne

We’ve met some wonderful and interesting people in our years working with trial lawyers. One of those was R.W. Payne, Jr., better known as Buddy. Buddy was a true southern gentleman, hailing from North Carolina, then Virginia. He took control of the room when he entered, walking with the swagger of the former Marine and […]

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I have met few people throughout my life who possess the charisma and charm of the late Roland W. “Buddy” Payne, Jr.  Buddy was one of the most successful attorneys in the U.S.A. during his many years of practice as a trial lawyer.  Buddy was a trial lawyer in Miami at a time when trial […]

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Horn Blowing

Horn Blowing is a topic I’ll always associate with the late, great, Buddy Payne, Esq. Buddy was one of the top trial lawyers, anywhere, ever, and was from the plaintiffs’ old school in Miami (or as he said “Mia ma” – even though he was from Virginia). After he retired, Buddy coached Melissa and me […]

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I will begin my part of this post by thanking David for reminding me to write a post dedicated to Buddy Payne. Buddy taught David and me a lot of things, most important among them, that if we don’t tell potential clients about how wonderful we are, they might never realize it. Our clients are […]

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Corporate Retreats

Although Melissa and I own a “mom and pop” business, one that is not large, we have always tried to think larger than we are! We’ve discussed some of the ways we think and act large – employee manuals, training schedules, etc. Another way we emulate larger entities is to take time, on an annual […]

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David and I rarely have an opportunity to discuss goals, plan for the future, or dream big dreams during the work day.  Most of our days in the office are spent getting ready for the next case, preparing reports based on research findings obtained in the previous case, and marketing to clients regarding future cases.  […]

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