Archive | Marketing your Business

Dialing for Dollars

Part of my job operating a small business is marketing; part of that marketing effort involves making sales calls. I think most business people, small or large, can relate. It (the business) is (almost) all about the marketing. Some of these are to “friendlies” – that is, past clients or contacts. Some of these calls […]

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In our business, sales and marketing calls are a fact of life. I daresay I have spent more time during my career in marketing/sales pursuits than in doing any other task. If there is no marketing, in fact, there will be no work for anyone at Magnus to perform. Over the years we have been […]

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Buddy Payne

We’ve met some wonderful and interesting people in our years working with trial lawyers. One of those was R.W. Payne, Jr., better known as Buddy. Buddy was a true southern gentleman, hailing from North Carolina, then Virginia. He took control of the room when he entered, walking with the swagger of the former Marine and […]

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I have met few people throughout my life who possess the charisma and charm of the late Roland W. “Buddy” Payne, Jr.  Buddy was one of the most successful attorneys in the U.S.A. during his many years of practice as a trial lawyer.  Buddy was a trial lawyer in Miami at a time when trial […]

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Horn Blowing

Horn Blowing is a topic I’ll always associate with the late, great, Buddy Payne, Esq. Buddy was one of the top trial lawyers, anywhere, ever, and was from the plaintiffs’ old school in Miami (or as he said “Mia ma” – even though he was from Virginia). After he retired, Buddy coached Melissa and me […]

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I will begin my part of this post by thanking David for reminding me to write a post dedicated to Buddy Payne. Buddy taught David and me a lot of things, most important among them, that if we don’t tell potential clients about how wonderful we are, they might never realize it. Our clients are […]

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Corporate Retreats

Although Melissa and I own a “mom and pop” business, one that is not large, we have always tried to think larger than we are! We’ve discussed some of the ways we think and act large – employee manuals, training schedules, etc. Another way we emulate larger entities is to take time, on an annual […]

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David and I rarely have an opportunity to discuss goals, plan for the future, or dream big dreams during the work day.  Most of our days in the office are spent getting ready for the next case, preparing reports based on research findings obtained in the previous case, and marketing to clients regarding future cases.  […]

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Can’t Tell Anyone

In a prior post, I lamented how family and friends can’t relate to what Melissa and I do in our trial consulting business. One of the main reasons for their lack of understanding is the extremely high level of confidentiality involved in our work. In order for trial consultants to be able to effectively help […]

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I will begin my part of this post by saying that David’s and my careers, as well as our business, are anything but traditional. In fact, our lives, in general, are far from traditional. When we have worked with marketing professionals, including those who specialize in social media, they quickly become frustrated when we explain […]

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Go For It

There are times to step back, wait and see, or pause before making an important decision. There are other times to throw caution to the wind and just “go for it.” I am usually a cautious, deliberate person who prefers to think about all of my options before deciding on a course of action. Rarely […]

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As Hannibal Smith (George Peppard) liked to say on The A Team, “I love it when a plan comes together.” That’s how I felt after Melissa reported that the presentation at the World Water Parks Association convention was a success. Doing something so last minute is out of character for Melissa for sure. And, logistically, […]

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If all else fails…

I remember that I first heard “If all else fails, read the directions” from my Dad, decades ago. He really didn’t operate that way, but the point was, if you can’t figure it out on your own, the directions might help. (Not always – I wonder who writes some of them!) Anyway, this year has […]

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It is strange to consider that, for an increasing number of attorneys, obtaining advice from a trial consultant is done only as a last resort. Thinking within this narrow frame of reference is harmful to the attorney, not to mention his or her client, for a variety of reasons: (1) last minute research is usually […]

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One Size Does NOT Fit All

When David and I founded our company, Magnus Research Consultants, we did so with the intention of providing our clients with high quality litigation research and consulting, customized to every case. It was, and still is, our view that there are: (1) no two cases that are exactly alike, regardless of their degree of similarity; […]

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Melissa’s post expands upon some of the comments I’ve made in this recent series.  In four years of writing this blog, it has been interesting to see what experiences we have that trigger blog posts, or a series of posts.  This email conversion experience surely has been an instructive reminder of how Melissa and I […]

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Seed Planting

Way back in elementary school we probably all heard the story of Johnny Appleseed who went on a mission to introduce apples to various parts of the northern United States. Not only did I hear this story (which apparently is true, at least if you believe Wikipedia, however, the man’s name was Chapman, not Appleseed), […]

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David’s closing sentence, of course, reminds me of a song by the late, great Chuck Berry, “Johnny B. Goode.” The lyric, “Go go. Go Johnny, go, go” has incited many dance moves, not to mention air guitar playing, and serves as a great reminder of just how far one can go in life with a […]

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Not all weekends = fun

Weekends can occur on any day of the week. Depending on one’s work schedule, a weekend can be on Monday and Tuesday instead of Saturday and Sunday. Although I have had varying days off in my work life, since my time in academia, my weekends have been Saturdays and Sundays. Like most people who work, […]

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When Melissa and I first met, I worked as a freelance photographer.  Then, as today, I worked when there was work to be done.  I kept regular office hours Monday to Friday, unless on an assignment, but many of these assignments turned out to be on weekends.  Saturdays were often work days – family portraits, […]

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