Archive | Marketing your Business

When a Client’s Focus is Cost, Beware

Some people, including attorneys and insurance adjusters who are potential clients of Magnus, are more focused on obtaining the lowest price for whatever they are buying than the quality of what they are buying. Other people, in contrast, want the very best products or services money can buy. Most people, of course, fall somewhere between […]

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I don’t worry too much about whether we’re seen as a Mercedes, Cadillac or Buick. But I know we aren’t a Hyundai or, for heaven’s sake, a Yugo (for those who remember those eastern European beaters). What is most frustrating is when a prospective client seems to be shopping price, and price only. A problem […]

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The Law of Perpetual Motion

Busy seems to beget busy. And sometimes that “busy” maybe just doing things when time is seemingly available to fill the time. Then, when doing those things, real work happens. For example, a few weeks ago, I attempted to arrange a client meeting in Miami. Nothing happened, the scheduling just didn’t come together and it […]

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I don’t know if my perception is accurate, but it sure seems like not much happens when David and I are sitting around the office, wondering when our next case will come in. We have countless examples of “the law of perpetual motion” in our business lives, from the time, early in our owning Magnus, […]

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People want to be appreciated

A friend/client recently told Melissa and me that his father, a long time judge in Miami, often told him that “People just want to be appreciated.” We were discussing the frequency with which lawyers often seem not to appreciate the effort that goes into, for example, “free proposals.” (As a digression, while I interact with […]

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When David and I recently heard this phrase, “People just want to be appreciated,” from our friend, we reflected on this truism. Regardless of who one is, the status one has achieved in life, and other variables, all of us want to believe our contributions have made a difference in someone’s life. I learned this […]

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Busy is Good!

Being busy is a good thing when you own your own business, law practice, etc. I find it interesting, though, that other people do not share my perspective. From time to time, when speaking with someone who doesn’t quite appreciate that busy is good, I try to understand why. When this happens, the person to […]

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Busy is good. In fact, being busy is great! As the co-owner of a business, I am keenly aware that the only way we can survive, in the long term, is by being busy more often than not having work to do. Of course, as in most businesses, our work volume ebbs and flows, often […]

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Cream & Sugar

Recently, I met a client/friend, or perhaps friend/client for “coffee.” Coffee is in quotes because I rarely drink it; I ordered iced tea. Here’s what went down. Robert asked for a coffee, with a little room for cream. The barista dude said “We only provide milk products for our lattes and cappuccinos. Our brewed coffee […]

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Readers of David’s and my posts often remark to me that they wonder when, or if, we will ever deplete our supply of topics about which to write. I believe this is highly doubtful, due to the colorful lives we live and our unique ways of looking at the world around us. Who would have […]

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“You’re Not Cheap!”

I recently attended a meeting with an attorney, who is a client of mine, and the attorney’s client, the person who paid for my services. It is rare in my world of jury/trial consulting to attend a meeting that involves the “end client,” that is, the party to the litigation, as opposed to his/her/its attorney. […]

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Melissa was still laughing about this encounter when she returned from this meeting. We both chuckled about it after she shared it. She is clearly not cheap. I can attest to that! But, in the context of business, we have never had the goal of being cheap. We are often not the most expensive trial […]

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“You’re Making Me Look Bad” (Because I Didn’t Read the Contract)

More often than one may think, I’ve been told by attorneys, who are the majority of our clients, that they never read our contract. This usually emerges when some detail “surprises” them. Yes, they received and later signed the contract to authorize our work. Yet, they often indicate that they did not see or understand […]

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It has been my experience, more often than not, when someone says “You’re making me look bad,” it is actually the case that the person saying this is making himself/herself look bad. Think about it. How many times has someone else made you look bad? Looking bad is something most people can do on their […]

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Courthouses

A Point of View

Melissa Pigott, Ph.D.

On May 22, 2018

Category: Getting the Job Done, Marketing your Business

I like courthouses. I also like libraries and art museums, but this post is about courthouses. In my career as a jury/trial consultant, I have spent countless days, hours, and minutes in courthouses, from Alaska to Florida. When I am working with attorneys during the jury selection process in trials, the courthouse and its courtrooms […]

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Another View

David H. Fauss, M.S.M.

On May 22, 2018

Category: Getting the Job Done, Marketing your Business

I don’t have the long history with courthouses like Melissa does, though, now that I think about it, my Dad had an office in what was then the Federal Courthouse in Jacksonville for a time when I was very young. But, I have enjoyed becoming familiar with them as a photographer. Since 1996, I have […]

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Not Telling Client About Proposal

Some of these posts are prompted by the puzzling events which occur when operating a business, especially one with high stakes, with litigious people, and the stressors of succeeding when facing tremendous pressure and challenges. I recently met with an attorney who asked me to meet with him about a case and ultimately requested a […]

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Just when David and I think we have “been there,” “done that,” or “heard everything,” a new client dilemma surfaces. Never, in all the years (almost 3 decades, in fact!) I have worked as a trial/jury consultant have I known about an attorney who was a prospective client, after requesting both a meeting and detailed […]

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Return calls, Reply to emails, Be courteous

Many things in the lives of adults are related to the way in which we were brought up as children. If, for example, someone was taught by his/her parents to prefer Fords over Chevys, or to cheer for the Pittsburgh Pirates instead of the Boston Red Sox, these long standing habits are likely to be […]

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Melissa approaches the topic of “Return calls, Reply to emails, Be courteous” as an etiquette issue, and it is. Working for and with trial lawyers is challenging, sometimes. The general public’s impression of attorneys is not always the most favorable, to put it simply. The perceived lack of courtesy may explain part of that. And, […]

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