Archive | Marketing your Business

Hiring a service professional

A Point of View

David H. Fauss, M.S.M.

On January 29, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

In recent months I have had the need to hire an attorney (usually they hire us) and a new computer technician. I categorize them, like us, as service professionals. These experiences have been interesting and have served as a reminder that there are vast differences in the impressions made, sometimes by even small details, when […]

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Another View

Melissa Pigott, Ph.D.

On January 29, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

First impressions count. This statement is a tried and true maxim of social psychology that is well known among many non psychologists. Just as one’s personal appearance and demeanor determine the impression one makes on others, a service provider’s written materials also convey information important in determining whether a potential customer/client will hire the company. […]

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Carry your business cards

A Point of View

David H. Fauss, M.S.M.

On November 20, 2014

Category: Careers, Employment, Getting the Job Done, Marketing your Business

It seems to me to be a pretty fundamental business and marketing rule to carry and exchange business cards.  But, surprisingly over many years I’ve noticed people sometimes do not have a business card (or a stack of them) with them at all times.  I don’t know what good the cards do sitting back at […]

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Another View

Melissa Pigott, Ph.D.

On November 20, 2014

Category: Careers, Employment, Getting the Job Done, Marketing your Business

I am not as good at remembering to take my business cards with me as David is, but I am better than I used to be! I have a small leather case in my purse that holds a few business cards, as well as a few pieces of index card sized paper. I have business […]

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“Why are you here, just to carry her suitcases?”

A Point of View

David H. Fauss, M.S.M.

On November 13, 2014

Category: Business Partnerships, Business personalities, Marketing your Business, Partnerships, Work-Life

This is an expansion on the post about “When your wife’s a diva…” and was also a comment by a long time client who invited Melissa to speak at a conference of architects and engineers.  It was a big conference, maybe 1000 attendees, and in a fancy, old, New Orleans landmark hotel.  Our client saw […]

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Another View

Melissa Pigott, Ph.D.

On November 13, 2014

Category: Business Partnerships, Business personalities, Marketing your Business, Partnerships, Work-Life

I have carried my suitcases and my briefcase for a very, very long time, all across the United States, as well as many parts of the world. I don’t need anyone to help me, but I very much appreciate the help when it is offered. One of my biggest helpers, other than David, was a […]

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When your wife’s a diva…

A Point of View

David H. Fauss, M.S.M.

On November 7, 2014

Category: Business Partnerships, Business personalities, Getting the Job Done, Marketing your Business, Partnerships, Work-Life

Melissa and I laughed when we came up with this title/topic. It was inspired by something that is a reality in our business arrangement. She frequently lectures at meetings of lawyers, insurance adjusters, and other groups. Our “deal” is that she’ll write the speech and do the speaking, but I have to be the A/V […]

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Another View

Melissa Pigott, Ph.D.

On November 7, 2014

Category: Business Partnerships, Business personalities, Getting the Job Done, Marketing your Business, Partnerships, Work-Life

I will begin this post by saying I am a huge fan of Mr. John Osbourne, more commonly known as Ozzy Osbourne, the former (and surprisingly), current, lead singer for Black Sabbath. Therefore, when I liken myself to Ozzy, I am, in no way whatsoever, disparaging him; rather, I am merely comparing myself to someone […]

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