Archive | Small Business Success

The Price of a Vacation

What is the cost of a vacation? I’m not referring to the cost of airplane tickets, the hotel, the cruise, the meals, activities, etc. I mean the less obvious costs. As I write this, I have just spent 2 days, well, maybe 1½, in a crunch time mode ensuring that all client work is under […]

Continue Reading

David wrote his part of this post before our fantastic vacation to the land of The Beatles, while I am writing my part after our return home. We had a wonderful vacation; it was the trip of a lifetime and a dream come true! Getting ready for it, as well as recovering from it, however, […]

Continue Reading

The Game Warden’s Badge

An event I observed decades ago on a dove hunting field created a memory I will never forget. Opening day of dove season is a social event, the hunt, or shoot, occurs on a large field, 30, 40, or more acres; hunters with shotguns are spread around the field. There are social norms of politeness […]

Continue Reading

Jumping to conclusions is rarely a good thing to do. Sometimes, one may be right, however, other times, one may be wrong. David mentions authority figures who fail to consider all of the circumstances before wrongly accusing someone of something. We have all heard numerous examples of police officers who shoot first and ask questions […]

Continue Reading

Rhythmically Challenged People

Rhythm. Some people have it and some people don’t. Johnny Cash sang, “Get Rhythm” as a cure for the blues, and, although I love Johnny Cash and this song, in particular, I don’t share his optimistic view about certain people’s ability to get rhythm. Fortunately for me, I have always had rhythm. I can keep […]

Continue Reading

“Timing is everything” takes on a new meaning when talking about keeping the beat. Because that is literally what it is about – timing. I can’t dance, but I’d like to think I can, or once could, keep the beat when I played in my high school’s band. And, I try hard not to be […]

Continue Reading

10 Years After

No, not the band 10 Years After. This is a post of about a pleasant surprise. Something that worked as hoped, as intended. I recently got a call from a client with whom we worked 10 years ago. She was not the primary client then; she represented one of several defendants in a large case. […]

Continue Reading

Having just finished typing a report for the client David mentions, I will say I’m glad our clients read, then save, our reports. It takes many days of deep thought and concentration for me to write reports for Magnus’ clients. And, due to the so called modernization and high tech nature of our work environment, […]

Continue Reading

Sunk Costs

I recently had a conversation with a potential first time client who requested a proposal, a request I granted as always. I followed up with a call and the discussion quickly moved to the price. That’s not uncommon. But, what struck me in this conversation was that he stated that he, and his partners, had […]

Continue Reading

When attorneys, such as the one David has described, contact us about the possibility of retaining us, I believe they should understand there is a cost of doing business with us. (The old biker saying is applicable to many things in life, including working with a trial consultant: No one rides for free.) It astounds […]

Continue Reading

Watch What You Say – You Never Know Whose Feelings Will be Hurt

My first job upon earning my Ph. D. was Director of Marketing Research at a large hospital in Jacksonville, Florida. Soon after I began working, I met an influential staff member who escorted me throughout the entire campus, introducing me to all of the high level executives whom he believed would help me in this […]

Continue Reading

I would add to Melissa’s elevator concerns the adage of “lose lips sink ships.” Beyond healthcare with its HIPPA rules, there are many environments where confidentiality is a concern. And, not just for the risk of hurt feelings. In fact, this is an area we make special efforts to train employees when hiring. And, we […]

Continue Reading

The Show Must Go On – Even With a Concussion

In the three decades I have been working as a jury/trial/litigation consultant, I have never missed attending a mock trial, focus group, or other research due to an injury or illness. Although I have been injured and sick (the latter, numerous times) on some research days, I have kept my health issues to myself. Instead […]

Continue Reading

Even though we’ve heard Atlanta Rhythm Section’s music for many years, listening to their songs still amazes when one listens to Paul Goddard’s bass lines. The show now goes on without him (sadly, he passed away in 2014), and I am sure he is a hard act for his successors to follow. The last time […]

Continue Reading

Gone Fishin’

A Point of View

David H. Fauss, M.S.M.

On July 18, 2019

Category: Entrepreneurship, Getting the Job Done, Magnus, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants

I recently went fishing – but without a fishing pole. It was a marketing trip and somehow, the analogy of marketing and fishing clicked for me. There are many forms of marketing, including advertising; direct sales calls on the phone, via email, or in person; and, increasingly, via the internet or social media. As entrepreneurs, […]

Continue Reading

David’s fishing analogy is a funny one! Unlike David, I neither fish nor hunt, however, I do appreciate his attempt to portray his hard work of marketing for Magnus as similar to fishing. In my part of this post, I will continue to use David’s fishing analogy to describe what we, at Magnus, do when […]

Continue Reading

The day after a research day is not a holiday

Conducting mock jury or focus group research is hard work. I am the first to admit this. After working as a jury/trial consultant for 30 years, I know everyone who works with Magnus does a great job, for long hours, in difficult environments, with demanding clients. I get it. I really do. I am right […]

Continue Reading

It is interesting, and often frustrating, working with new hires whose perspectives on work have been formed in less demanding environments, if they have even worked in a professional environment. The day(s) after research are critical for assimilating the data collected, the videos uploaded, and addressing client concerns which emerged on the research day. As […]

Continue Reading

Travel to maximize office/work time

The late Wayne Huizenga, who founded several major corporations and owned several professional sports teams, was quoted in a news article many years ago as endorsing the view that he and his employees traveled on business during the time most people are home, spending time with their families. For Mr. Huizenga, it was more important […]

Continue Reading

There is certainly a balance in scheduling work and work travel to meet the clients’ needs. Without imposing on our employees’ personal time or incurring too much expense related to overtime work, the clients’ needs must come first. And, one thing, I suspect, is not taught at law school is that the life of a […]

Continue Reading

Powered by: BARD Marketing