Archive | Trial Consultants

I like my plants better than you

David frequently remarks that, for a social psychologist, I sometimes don’t seem too fond of people! I reply to his observation by reminding him I have had the opportunity to observe far too many people through a one way mirror, such that I know how people conduct themselves when they don’t realize anyone is watching! […]

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I’m seeing a pattern here. Melissa prefers those people, animals, plants and things which bring her happiness and pleasure. Those which don’t, well, she’s honest enough to differentiate. And, I can attest to her seriousness of caring for the plants. For many people, me included, a focus on plant well being is not a natural […]

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I like my cat better than you

I like my cat better than you. There, I said it! Regardless of who “you” are, in all likelihood, I will say, in all truthfulness, that I prefer my cat to almost anyone, including “you.” The first time David became painfully aware that I am not joking when I say this was soon after we […]

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Melissa is a cat lady, probably not as crazy as some, but a cat lady nonetheless. I did pass the Ziggy test. And, he was fun – entertaining. I knew him for a little more than ½ of his life and have many fond memories. Prior to meeting, and living with him, I was not […]

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DON’T SPEND TIME WITH JERKS

Due to the PG rated content of posts on the Magnus Insights blog, I changed the last word of the title of this post from what it used to say to “jerks.” “Jerks” is, perhaps, not as colorful as the word I originally used in the title, however, it is less likely to offend the […]

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Lest it seem that Melissa is singling anyone out in my family, she has also been selective in time spent with people on her side of the family, and its extensive, extended, branches. In fact, I think she started her selectivity with them. And, then with some friends who seemed to be unidirectional friends. It […]

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Chains or Local Restaurants?

On this dimension, I have observed that people fall into 1 of 2 categories. There are people who prefer large, national chain restaurants over local restaurants and those, like me, who prefer local restaurants over chains, for the most part. Perhaps I learned this from my Dad, who was always on the road during his […]

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No offense to the readers of this post who like chain restaurants, however, as a rule, I loathe them. I will go out of my way to avoid eating at a chain restaurant whenever possible. I prefer to patronize local eateries wherever I travel, both for business and pleasure. There are exceptions, of course, including […]

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Corporate Retreats

Although Melissa and I own a “mom and pop” business, one that is not large, we have always tried to think larger than we are! We’ve discussed some of the ways we think and act large – employee manuals, training schedules, etc. Another way we emulate larger entities is to take time, on an annual […]

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David and I rarely have an opportunity to discuss goals, plan for the future, or dream big dreams during the work day.  Most of our days in the office are spent getting ready for the next case, preparing reports based on research findings obtained in the previous case, and marketing to clients regarding future cases.  […]

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Jet Lag

Travel for business can be strenuous; so can personal travel, for that matter. And time zone crossing travel just adds to that stress. Having made 3 trips to Australia, I know about time zone crossing. Melissa and I don’t do international trips for work, but crossing even 1 or 2 or 3 time zones across […]

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Believe me: I know all about jet lag.  Early in my career as a trial consultant, I lived in Atlanta, but worked in Boston, for a company based in Los Angeles, where I had to go on a frequent basis.  In any given week, I “commuted” from Atlanta to Boston on Monday, then traveled with […]

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Fake Surveys

There is a trend in recent years for every purchase, service encounter, or dining experience to end with a customer satisfaction survey. As useful as feedback can be, it is, obvious to me that many of these “surveys” are better called “fake surveys.” That is, they lack objectivity and they lack validity. As an example, […]

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Fake surveys, like fake news, are a disservice to those who rely on them to make decisions. When I am asked to complete a survey, I complete it honestly, whether or not my answers are positive, neutral, or negative. I don’t understand the purpose of providing feedback unless it is honest, with the goal being […]

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Learn to spell

Not everyone can spell well enough to win a spelling bee. However, almost everyone living in an industrialized society has access to a multitude of resources on spelling. I have known many, many people who thoughtlessly write or type something, never caring enough to ensure their words are spelled correctly, only to say, “I can’t […]

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Building on our reading post, spelling and vocabulary are related in my mind. When one reads, he/she is often exposed to unfamiliar words. And seeing those words surely must help spelling them correctly. But, the point of my post on this topic is that misspelling (and/or using the wrong word – English can get confusing […]

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Multi tasking: When to do it and When not to do it

It seems that, in almost every work environment, people talk about multitasking.  In every field, other than perhaps repetitive assembly lines, it seems that many jobs require doing, or being ready to do, more than 1 task within a given work shift, hour, or minute.  I know mine involves: consulting, marketing, managing staff, strategic planning, […]

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There are times to multitask and times to work on one project until its completion. Think about it. How many of us have ever hired a general contractor or other home renovation person, only to have him work a couple of hours at our house, then leave in the middle of the project to work […]

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Can’t Tell Anyone

In a prior post, I lamented how family and friends can’t relate to what Melissa and I do in our trial consulting business. One of the main reasons for their lack of understanding is the extremely high level of confidentiality involved in our work. In order for trial consultants to be able to effectively help […]

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I will begin my part of this post by saying that David’s and my careers, as well as our business, are anything but traditional. In fact, our lives, in general, are far from traditional. When we have worked with marketing professionals, including those who specialize in social media, they quickly become frustrated when we explain […]

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