Archive | Trial Consulting

Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

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Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

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Hurricanes and Jury Selections

Recently, residents of Florida were threatened by another hurricane. In Florida, hurricanes are as much a part of our existence as that famous mouse in Orlando. Sooner or later, we Floridians will have to stop what we are doing and prepare, whether we like it or not, whether we have something better to do, or […]

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I’m writing this following another hurricane non-event.  A near miss – really near, less than 100 miles.  We did get some wind and rain, but we were ready.  We spent a full day preparing, a “wasted” Saturday effort as it turns out, and a full day resetting everything, a “wasted” Sunday.  I can only say […]

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Nuclear Verdicts: Part 2

Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]

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Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case.  One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]

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Melissa the Drill Sgt.

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

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The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus.  Henry Latimer was such a gentleman, but he was tough.  As a former Marine, and former judge, he was a master of handling difficult cases and clients.  He quickly became a favorite of ours and was a pleasure […]

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Nuclear Verdicts: Part 1

Boom – the verdict is in and it is explosive, shocking everyone involved. These verdicts are referred to “nuclear verdicts,” with the implication that they are both large and unreasonable. I read about this phenomenon regularly. It is a trend that frightens one side of the “v.” – the defense side, and emboldens the other […]

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When David and I founded Magnus in 1993, we used a slogan in our marketing materials, “Reducing Uncertainty.”  We know, based on our experience in conducting mock trials, focus groups, and attitude surveys, that our research results provide our clients with information about which they would have never known without our help.  Knowing this information […]

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We Don’t Have to do Anything

I meet a lot of people in my work as a jury/trial consultant and in my “other life” as a musician. David says I don’t often respond to meeting new people very well, however, I believe many people I meet aren’t the kind of people with whom I would like to become further acquainted. A […]

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From time to time I’ve observed these “have to do” clients and Melissa is right, it is a negative mindset.  We’ve had clients call and say they have to do a mock trial because their client is making them do it.  (With that attitude, I think the clients are on to something about how the […]

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Front of the house and back of the house

David and I are fortunate to have excellent restaurants located near our home in south Florida. To us, an excellent restaurant is not a chain restaurant; rather, it is a local, family owned restaurant whose proprietors take as much pride in their food and libations as we take in owning and operating our business. An […]

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Melissa’s comparison to front of house and back of house is interesting as we often struggle to figure out the division of labor.  But, she’s right in that though I participate in day of research duties and report writing, that’s her bailiwick. She, like the chef, creates the “meat” of what we do as trial […]

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“I’ll be there on time if…”

Magnus Research Consultants has, for many years, employed on a part time basis people who work with us exclusively on research days. We call our wonderful part time staff members Research Technicians because they handle numerous technical aspects of our research, including video camera operation, video editing, and oversight of our mock jurors. The majority […]

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I never thought I’d get schooled in racism along the way when hiring employees.  But, it has happened!  While Melissa has observed more of these racist incidents directly than have I, ensuring that our team is not negatively impacted by these experiences has forced me into some uncomfortable roles, and required some creativity.  With regard […]

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Learning New Tricks

As I write this, it has been just over a month since the world’s doors slammed shut. Or, at least the doors in the U.S.A, or at least, in Florida. Well, more or less shut – it changes day by day. As we’ve posted and will continue to do a few more times, COVID-19 has […]

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I mentioned to a friend of mine, who is a retired attorney and, prior to retiring, was a long time client of Magnus’, that David and I are in the process of re-inventing ourselves, and Magnus, in this time of social isolation.  He remarked that it seems a shame for me to have spent my […]

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Working Remote – Transparency

In this time of forced social distancing, with many people working remotely from home or on quarantine, I have been using some of my time to make calls or otherwise contact clients about outstanding proposals, etc. I always have a stack of people to call upon, so I’ve been reaching out. The results of these […]

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One of my favorite “gate keeper” responses, when I ask to speak with one of Magnus’ clients (including returning his/her call) is “Please hold.  Let me see if he wants to take your call.”  Wow! Talk about a put down!  That kind of response makes me wish I never called.  Far better to say “Please […]

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