I will admit, I probably have a bias. Both my undergraduate and graduate business degrees had a strong emphasis on marketing. Therefore, in the context of operating a small business, I am cognizant of details that create impressions. As a result, it seems to me that almost everything done in a business is marketing. The […]
David is right. It’s all marketing. From the manner in which the telephone is answered, to the style of written communication used in an email, to the attire worn in the courtroom (or research facility, during a mock trial), to a brochure, to a website, to the report of research findings prepared for a client, […]