About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

It’s all Marketing

I will admit, I probably have a bias. Both my undergraduate and graduate business degrees had a strong emphasis on marketing. Therefore, in the context of operating a small business, I am cognizant of details that create impressions. As a result, it seems to me that almost everything done in a business is marketing. The […]

Continue Reading

David is right. It’s all marketing. From the manner in which the telephone is answered, to the style of written communication used in an email, to the attire worn in the courtroom (or research facility, during a mock trial), to a brochure, to a website, to the report of research findings prepared for a client, […]

Continue Reading

Dress for Success

In the 1980s, “Dress for Success” was in vogue for people (although, it seems, primarily women) who wanted to achieve status in the world of business. There were books about how to dress for success, as well as seminars and other related products. My (then) employer enrolled me, along with other female executives, in a […]

Continue Reading

Reflecting on the attire of past job candidates who showed their inability to dress for success at their interviews is telling. There was the heavyset young man who showed up for his job interview wearing a shirt (partly untucked), tie and dress slacks, sweating profusely. Okay, it is Florida, and it was hot, but the […]

Continue Reading

Jury Consultants Are Not Just for Jury Trials

In the vein of prior posts, this is an attempt to clarify another misconception about what we do as trial or jury consultants. Usually in the context of an introduction, I hear what might be called “sales objections.” There are varieties of these objections, but one is this, if introduced as a “jury consultant” I […]

Continue Reading

I prefer the term, “litigation consultant” to other terms more frequently used to describe the kind of work I perform. When I am asked what I do for a living, I rarely say I am a “jury consultant” or a “trial consultant.” Few laypersons know the meaning of any of these expressions and surprisingly, some […]

Continue Reading

Have Brain-Will Travel

“Have Gun-Will Travel” was a Western radio and TV series starring Richard Boone that was broadcast from 1957 to 1963. The lead character was named Paladin; he was a gunfighter who traveled around the old west while working for people who needed his help solving their problems. Paladin charged a lot of money for his […]

Continue Reading

Many jobs require a lot of “stuff.” The tools of many professions such as Melissa’s, however, require a sharp, focused mind, and little else. A pen and paper for note taking are probably the minimum in these occupations. However, despite the fact that Magnus is essentially paid for brainpower, certain aspects of the work we […]

Continue Reading

Trial Consultants Are Not Just for Trials

It happened again. I am introduced to a new, prospective client, a lawyer at a very large firm – one with a nationwide presence, hundreds of lawyers, and many offices. This is the kind of attorney whom I assume understands the concept of what a trial consultant does. But, no. I send an email introduction […]

Continue Reading

There are many people who believe they know more than they, in reality, actually know. Prospective clients who presume to know more than I know about the field in which I have been employed for the past 30 years are, in my opinion, rarely going to become Magnus clients. The misnomer “trial consultant” notwithstanding, it […]

Continue Reading

Can Do

“Can Do” is one of my mantras. I adopted it from Claudia Taylor Johnson, more commonly known as “Lady Bird” Johnson, the wife of President Lyndon Baines Johnson. Lady Bird Johnson was our First Lady from 1963 to 1969. On her desk was a paperweight with the “Can Do” motto on it, to signify that […]

Continue Reading

It is refreshing when the can do attitude is demonstrated by a stranger, a store clerk, a server in a restaurant, and of course, an employee. I was once complimented by a customer to whom I was selling a camera in a retail setting. I didn’t think I was doing anything special, but he noticed, […]

Continue Reading

Be the Solution

One of the television shows Melissa and I watch is “NCIS.” The story line in a recent episode involved a young man telling about his father, who had died in another episode. The young man said that, before he died, his father attempted to teach him to “be the solution.” That is, don’t be the […]

Continue Reading

“Be the solution” is similar to “Be the change you want to see in the world” (with the latter saying commonly misattributed to Mahatma Gandhi, who, according to multiple sources, never said anything of the sort). The idea behind both of these statements is that, for positive change to occur, one must be an active […]

Continue Reading

First impressions (do matter)

First impressions matter. They really do! Social psychologists who study impression formation and cognitive psychologists who study presentation order effects, such as the primacy effect, agree that information presented early has a greater impact than information presented later. Impression formation has been heavily researched in social psychology since the 1940s, when Solomon Asch conducted a […]

Continue Reading

In thinking about what to write for this post I immediately had a flashback to a time Melissa and I were scheduled to interview a young man who had recently graduated with a master’s degree in psychology and had a wealthy family background. I guess stereotypes were working in his favor, that is, until he […]

Continue Reading

Analytics

Melissa and I had lunch with a long time client recently during which he brought up a “new” thing he hears from his clients. That is, give us the “analytics” on the case. Analytics is a concept that gets lots of airplay in various contexts. The business world has long focused on numbers to indicate […]

Continue Reading

It is interesting to me that what is old to me is new to other people. And, it is also interesting that words have different meanings to different people. I have been analyzing scientific data since 1977. Analytics are, therefore, what I do; it is what I did in college and grad. school and what […]

Continue Reading

Like “Bull,” but without the Bull

At the time of this writing, there is a popular television show that is loosely based on the life of a well known celebrity who used to work as a jury/trial consultant. The title of the show is “Bull,” and based on what I have seen, the show contains more “bull” than truth. However, because […]

Continue Reading

“Bull” has been fun for Melissa and me in the sense that it provides awareness of the existence of jury consultants. It’s not like we’ve been hiding though. There was at least one episode of “L.A. Law” portraying a trial consultant in a not too favorable manner. And, then there was OJ. Much of the […]

Continue Reading

Powered by WordPress. Designed by WooThemes