Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for […]
My first job upon completion of my Ph.D. was Director of Marketing Research at a large hospital in Jacksonville. I don’t know what the marketing department’s budget was, but the amount of money it spent on marketing and public relations must have been in the multi millions. I can’t begin to imagine what this hospital, […]