Archive | Magnus Insights

Soldier First

A Point of View

Melissa Pigott, Ph.D.

On May 23, 2017

Category: Careers, Employment, Getting the Job Done, Getting Through Life and Work, Magnus, Magnus Insights, Magnus Research, Managing Employees, Trial Consulting

Recently, David and I were honored to attend the graduation ceremony of our dear friend, Suzanne, from the United States Army Judge Advocate (J.A.G.) training program. Suzanne is an amazing young woman, about whom we have written in other posts, and whom we have known for her entire life. She has excelled in everything she […]

Another View

David H. Fauss, M.S.M.

On May 23, 2017

Category: Careers, Employment, Getting the Job Done, Getting Through Life and Work, Magnus, Magnus Insights, Magnus Research, Managing Employees, Trial Consulting

Melissa suggested that I read the Soldier’s Creed prior to responding to her comments about Suzanne, and I will add that I agree that Suzanne’s humanity is one of her many assets. But, as I read the Creed, I realized that it is very fitting for Suzanne, of course now, but parts of it have […]

Alternative Venue Research

A Point of View

David H. Fauss, M.S.M.

On May 18, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

In a prior post which I initiated, I wrote about how not to do jury research. That post was prompted by a call from a prospective client who wanted to hire us, but wanted to specify every aspect of the research, but all of those approaches were wrong in our estimation. Specifically, he wanted the […]

Another View

Melissa Pigott, Ph.D.

On May 18, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

There are valid reasons for conducting mock jury research in a venue other than the trial venue. As David pointed out, when the trial venue is in a sparsely populated area, it is sometimes risky to conduct jury research in the venue because: (1) there is a risk of “contaminating” the jury pool, meaning there […]

Get Rhythm

A Point of View

Melissa Pigott, Ph.D.

On May 16, 2017

Category: Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Life Outside of Work, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Travel, Work-Life

I cannot imagine what my life would be like without music. I am lucky to have two, very cool, older brothers who are married to my two, very cool, sisters in law. From an early age, my brother, Frank, was a huge influence on my musical development. Frank and Sandy, my sister in law who […]

Another View

David H. Fauss, M.S.M.

On May 16, 2017

I share Melissa’s love of music, but unlike her, I’m not sure why. As a young child, I tried playing piano and guitar – neither were a “fit” for me. I had more success playing a large brass instrument, a baritone horn, once known as a euphonium. But, that didn’t last long either. Being a […]

Reducing Uncertainty

A Point of View

David H. Fauss, M.S.M.

On May 11, 2017

Category: Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Managing Employees, Marketing your Business, Psychology, Small Business Success

This post builds on the evolution of our experiences as trial consultants and goes further back in that history than a related post on a similar topic. When Melissa and I first developed the marketing materials for our new trial consulting practice (in 1993), we started from scratch on everything. In time, we developed […]

Another View

Melissa Pigott, Ph.D.

On May 11, 2017

Category: Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Managing Employees, Marketing your Business, Psychology, Small Business Success

As I have mentioned in previous posts, attorneys and psychologists have vastly different personalities and philosophies of life. As a social psychologist, I am, first and foremost, a scientist. Generally speaking, I require facts, figures, data, statistical analyses, and other science based information to make an informed decision about something important. Absent this type of […]

Preparing for Cultural Immersion

A Point of View

Melissa Pigott, Ph.D.

On May 9, 2017

Category: Business Partnerships, Business personalities, Jury Research, Life Outside of Work, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Travel, Work-Life

In this final post in the series about David’s and my road trip to the Mississippi Delta, I will describe some of the things we did (well, mainly, I did these things) to prepare ourselves for immersion into a culture very different from our South Florida existence. As I mentioned in a previous post, one […]

Another View

David H. Fauss, M.S.M.

On May 9, 2017

Category: Business Partnerships, Business personalities, Jury Research, Life Outside of Work, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Travel, Work-Life

This post illustrates a significant difference in Melissa’s and my personalities. Her level of preparation for trips such as this is much more than is mine. Domestic, or international, this is the case. I have always done my homework in life as well. But, I am more interested in experiential and visual immersions when traveling. […]

Defining Success

A Point of View

David H. Fauss, M.S.M.

On May 4, 2017

Category: Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Trial Consultants, Trial Consulting

As trial consultants, we work in a field where defining “success” is somewhat elusive. We have talked around this in other posts, but will explain it further in this one. In the civil arena in which we work most often, the outcome variables are a verdict comprised of liability and damages. While lawyer advertising often […]

Another View

Melissa Pigott, Ph.D.

On May 4, 2017

Category: Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Trial Consultants, Trial Consulting

The primary difficulty in defining success, when it comes to evaluating a jury verdict, is that there is no objective way to measure it. In psychology and other scientific endeavors, there is a control group, which receives no experimental manipulation, and is thus, considered a baseline by which to measure the results of the experimental […]

Power of Words: Plantation ≠ big farm

A Point of View

Melissa Pigott, Ph.D.

On May 2, 2017

Category: Employment, Getting the Job Done, Getting Through Life and Work, Jury Consultants, Jury Research, Life Outside of Work, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Travel, Trial Consultants, Trial Consulting

This post is third in a series of posts about David’s and my experiences in the Mississippi Delta. We had fun times, but as usual, we learned some unexpected things from people we met during our trip. One of Magnus’ long time and favorite clients is named Orman Kimbrough. Orman is a native of Greenwood, […]

Another View

David H. Fauss, M.S.M.

On May 2, 2017

Sometimes it is the “little” surprises that happen while traveling that are the most memorable. I, too, found the plantation/big farm revelation mind opening. It is also a reminder about the evolution of language. The “de-sexisming” of language seems to have mostly evolved. Gone are mailman, stewardess, chairman of the board, replaced with the gender […]

Debugging the Case

A Point of View

David H. Fauss, M.S.M.

On April 27, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Trial Consulting

When I am wearing my marketing hat (one of many hats I wear, as discussed in other posts), I often find myself looking for ways to explain what a trial consultant does for a trial lawyer. As hard as it is for me to repeatedly explain, after 25+ years in this field, I frequently find […]

Another View

Melissa Pigott, Ph.D.

On April 27, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Trial Consulting

As of this writing, I have consulted on thousands of high stakes civil cases. So far, there has never been a client who retained my services (or those of my employers, prior to the time David and I founded Magnus) because he/she believed he/she had a perfect case. Quite the contrary: 100% of the cases […]

The Delta

A Point of View

Melissa Pigott, Ph.D.

On April 25, 2017

Category: Getting Through Life and Work, Jury Research, Litigation Consultants, Litigation Research, Magnus Insights, Magnus Research, Trial Consultants

The Mississippi Delta is one of the most unique places I have ever visited. Although I have been through the Delta many times, I had never, until 2016, spent much time there. For those who aren’t familiar with the Delta area, it is in the northwest part of the state, between the Mississippi and Yazoo […]

Another View

David H. Fauss, M.S.M.

On April 25, 2017

Category: Getting Through Life and Work, Jury Research, Litigation Consultants, Litigation Research, Magnus Insights, Magnus Research, Trial Consultants

The state of Mississippi is to be commended for recognizing and capitalizing on the relatively recent history of music, and civil rights, which exist within its borders. They have a color coded system of informational signs to denote places of importance in the world of blues, country and civil rights history. There is also a […]

Won some should have lost; lost some should have won

A Point of View

David H. Fauss, M.S.M.

On April 20, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Science

In writing about the window of opportunity for trial consulting, I reflected on who are our “best” clients, and why. Our best clients are the attorneys who “get it” – who understand what we do, what goes into it, and what they will get out of it. But, how do they know these things? They […]

Another View

Melissa Pigott, Ph.D.

On April 20, 2017

Category: Getting the Job Done, Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Science

Despite what many people believe about themselves, it is impossible to know everything there is to know. A “know it all” never knows it all! Not to mention the fact that “know it alls” are rarely the most popular people! I have been working as a trial consultant for a very long time; so long, […]

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Archive | Magnus Insights

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

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A Point of View

Melissa Pigott, Ph.D.

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David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

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Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

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David H. Fauss, M.S.M.

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David H. Fauss, M.S.M.

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Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

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David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

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