Archive | Marketing your Business

Starting out: Use your connections & contacts

A Point of View

David H. Fauss, M.S.M.

On June 18, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business, Trial Consulting

Sometimes, following the theme of my recent posts, using what you’ve got involves who you know. Again, it may seem unfair, but that is the way of the world. And, it is no secret that who you know is critical to success in getting a job, selling your services/products, and in many other ways. One […]

Another View

Melissa Pigott, Ph.D.

On June 18, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business, Trial Consulting

When David and I started Magnus Research Consultants in 1993, we literally knocked on the doors of anyone and everyone who would meet with us. I am lucky to be from a small town, Fort Myers, Florida and my family has been there since the 1920s. In Fort Myers, my last name has always given […]

What if you don’t have “it”?

A Point of View

David H. Fauss, M.S.M.

On June 11, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business

In writing the post on using what you’ve got, I left off with, what if you are unattractive (or some other special something) and don’t have that advantage? We’ve interviewed hundreds of job candidates in the past 20+ years, some of whom have not been attractive. Yet, we have hired some of them and not […]

Another View

Melissa Pigott, Ph.D.

On June 11, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business

Because ratings of attractiveness are, for the most part, universally accepted within one’s culture, it follows that most people also recognize the traits of unattractiveness. In addition, social psychological research has revealed most people are adept at rating themselves on the attractiveness continuum, such that, if one has a mirror, his/her self perceptions are usually […]

Use what you’ve got

A Point of View

David H. Fauss, M.S.M.

On June 4, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business

Okay, from the outset I will insert this disclaimer. This post could be a bit controversial or seen as sexist or perhaps otherwise “unfair” – but it isn’t, and should be read with an open mind. Now to get to the issue. We all need to use what we’ve got (or have been given in […]

Another View

Melissa Pigott, Ph.D.

On June 4, 2015

Category: Careers, Employment, Getting Through Life and Work, Managing Employees, Marketing your Business

David’s topic is controversial, however, the relationship between physical attractiveness and attributions has been the subject of social psychological research for many decades. There are countless social psychological studies that reveal a positive correlation between ratings of physical attractiveness and perceived personality traits, summarized as “what is beautiful is good.” This research has also revealed […]

Isn’t this stuff just common sense? Part 1 – Small Business

A Point of View

David H. Fauss, M.S.M.

On May 21, 2015

Category: Business Frustrations, Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success, Trial Consulting

It occurs to me that some of the topics we are writing about may seem like common sense. But, I can assure you, as someone with an MBA and undergrad degrees in business (marketing and management) that running a small business is, first of all, not taught (or taught well) in school and second, until […]

Another View

Melissa Pigott, Ph.D.

On May 21, 2015

Category: Business Frustrations, Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success, Trial Consulting

Most people I know have never, ever owned and operated a business. Having worked for other people for 20 years prior to co-owning Magnus Research Consultants, I am well aware of the numerous and vast differences between working for someone else, collecting a paycheck regardless of the company’s (or government agency’s) financial performance, and working […]

Pro Bono

A Point of View

David H. Fauss, M.S.M.

On April 9, 2015

Category: Business Partnerships, Marketing your Business, Small Business Success, Trial Consulting

Pro bono is a term meaning work undertaken for the public good, usually without charge. Our firm, Magnus, has been approached a few times over the past 20 years and asked for input on cases for which there was little or no funding. Though we had a few cases where someone was trying to get […]

Another View

Melissa Pigott, Ph.D.

On April 9, 2015

Category: Business Partnerships, Marketing your Business, Small Business Success, Trial Consulting

Most of the pro bono work Magnus has done in the past 20 years has been for 1 large law firm that has a pro bono section. We have worked with many talented and caring attorneys, including one, in particular, on a variety of high profile criminal matters. The end clients in these cases rarely […]

Employees can/do turn into clients

A Point of View

Melissa Pigott, Ph.D.

On March 31, 2015

Category: Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success, Trial Consulting

Almost everyone who works for a living knows not to “burn bridges” with former employers, lest they need a job reference or something else from the former employer in the future. Rarely, however, have I heard this expression applied to former employees. It seems that many employers fail to consider that, one day, when they […]

Another View

David H. Fauss, M.S.M.

On March 31, 2015

Category: Careers, Employment, Getting the Job Done, Managing Employees, Marketing your Business, Small Business Success, Trial Consulting

The employee turned client is an interesting turn about and, a positive sign in many ways. And, it was also interesting when we had someone who had worked for 2 other trial consulting firms hire us at a firm where he was (once again) practicing law on his cases. He did not hire either of […]

Celebrate clients

A Point of View

David H. Fauss, M.S.M.

On March 19, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

Clients are the reason the lights are on and the doors are open for business. Since beginning Magnus we have looked for ways to say thank you to our clients. We give gifts of books to first time clients, referral gifts, and gifts to clients who win their trials. We know they are working hard […]

Another View

Melissa Pigott, Ph.D.

On March 19, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

In addition to the things David mentions, we also hosted an appreciation night for a client who, at the time, was Magnus’ best source of revenue, as well as the source of many referrals to other attorneys. We also give nice travel mugs to paralegals, legal assistants, and other members of our clients’ staffs, to […]

Hiring a service professional

A Point of View

David H. Fauss, M.S.M.

On January 29, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

In recent months I have had the need to hire an attorney (usually they hire us) and a new computer technician. I categorize them, like us, as service professionals. These experiences have been interesting and have served as a reminder that there are vast differences in the impressions made, sometimes by even small details, when […]

Another View

Melissa Pigott, Ph.D.

On January 29, 2015

Category: Getting the Job Done, Marketing your Business, Small Business Success

First impressions count. This statement is a tried and true maxim of social psychology that is well known among many non psychologists. Just as one’s personal appearance and demeanor determine the impression one makes on others, a service provider’s written materials also convey information important in determining whether a potential customer/client will hire the company. […]

Carry your business cards

A Point of View

David H. Fauss, M.S.M.

On November 20, 2014

Category: Careers, Employment, Getting the Job Done, Marketing your Business

It seems to me to be a pretty fundamental business and marketing rule to carry and exchange business cards. But, surprisingly over many years I’ve noticed people sometimes do not have a business card (or a stack of them) with them at all times. I don’t know what good the cards do sitting back at […]

Another View

Melissa Pigott, Ph.D.

On November 20, 2014

Category: Careers, Employment, Getting the Job Done, Marketing your Business

I am not as good at remembering to take my business cards with me as David is, but I am better than I used to be! I have a small leather case in my purse that holds a few business cards, as well as a few pieces of index card sized paper. I have business […]

“Why are you here, just to carry her suitcases?”

A Point of View

David H. Fauss, M.S.M.

On November 13, 2014

Category: Business Partnerships, Business personalities, Marketing your Business, Partnerships, Work-Life

This is an expansion on the post about “When your wife’s a diva…” and was also a comment by a long time client who invited Melissa to speak at a conference of architects and engineers. It was a big conference, maybe 1000 attendees, and in a fancy, old, New Orleans landmark hotel. Our client saw […]

Another View

Melissa Pigott, Ph.D.

On November 13, 2014

Category: Business Partnerships, Business personalities, Marketing your Business, Partnerships, Work-Life

I have carried my suitcases and my briefcase for a very, very long time, all across the United States, as well as many parts of the world. I don’t need anyone to help me, but I very much appreciate the help when it is offered. One of my biggest helpers, other than David, was a […]

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Archive | Marketing your Business

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

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Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

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David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

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