Archive | Litigation Tips

Disconfirming Stereotypes

A Point of View

Melissa Pigott, Ph.D.

On July 10, 2018

Category: Jury Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

Many people, including those who should know better, use stereotypes as a basis for making important decisions. Although, by definition, stereotypes can contain “a kernel of truth” (according to Dr. Gordon Allport, who coined the term), they are often incomplete and sometimes, wrong. A recent conversation with one of my clients prompts this post. The […]

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Another View

David H. Fauss, M.S.M.

On July 10, 2018

Category: Jury Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

More than once in her career, Melissa has had to disconfirm stereotypes. Millenials are the latest target and one variable in the equation is that the attorney with predilections against a particular group is often disconnected from that group. In the case of this attorney and millenials, there is a large age gap. And, I […]

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Lawyers play chess; jurors play video games

I “appropriated” the title of this post from a litigation graphics consultant I heard speak recently at a Florida Bar function. I thought she was on to something with this simple, contrasting, perspective. Litigation is a “game” of strategy, and like good chess players, litigators are good at these strategies. They can move all of […]

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There are many variations on the theme about which David has written. Lawyers play chess, while jurors play video games. Lawyers play golf, while jurors watch NASCAR. Lawyers drink fine wine, while jurors drink Budweiser. Lawyers drive Mercedes-Benz automobiles, while jurors drive Ford pick up trucks. Etc. Etc. Etc. The point of these endless, and […]

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CYA: Another Reason for a Mock Trial

CYA, 3 little letters about something important – self protection. Cover your ass – there, I’ve said it. I don’t know when I first realized that attorneys sometimes use a mock trial to protect themselves from their client. There are many reasons for a mock trial but it was perhaps the attorney who once told […]

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I am a detail oriented, meticulous person who does not like to leave anything to chance. I strongly prefer to have more, not less, data with which to make a decision. I always practice my bass lines as much as time will allow before performing a gig (and I bring an extra battery in case […]

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Help the Jury Succeed

I subscribe to an email publication called the Jur-E Bulletin; it is published by the National Center for State Courts. It is a very informative publication and I recommend subscribing to it as you never know what tidbits will be there to be learned. Like a few other posts in our blog, this one was […]

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I have been working in the realm of psychology and law for decades and it has always seemed odd to me that many attorneys view jurors as their adversaries. I have heard countless remarks made by attorneys that denigrate the intelligence, motivation, and decisions made by juries. In addition, I have selected juries on hundreds […]

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Made for TV Mock Trials

A friend/client sent me an article recently about a mock trial conducted in a high profile murder case in Texas which was featured on the television show 48 Hours. The article, by one of Magnus’ competitors, thoroughly discussed many of the reasons why the mock trial and real trial results were different. As it turned […]

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There are so many things wrong with the way in which these Texas attorneys performed their mock trial that it would take more than this post to comment on them. It is a travesty of justice for clients of attorneys who think they know more than anyone else about almost everything, including jury behavior. I […]

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Followers

I have heard some parents extol their children’s leadership abilities while, simultaneously, praising their children for not being a follower, “like everyone else.” This dual conception of leadership, while it may appear on the surface to be accurate, is not supported by decades of social psychological research. Most widely accepted social psychological definitions of leadership […]

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“Lead, follow, or get out of my way.” This quote from General George S. Patton, Jr. is quoted with some variation in many discussions about leaders and followers. It came to my mind reading Melissa’s post. Her post made me realize that considering what leads to following is perhaps more interesting in some ways than […]

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The “Trial Show”

Two recent cases on which we conducted mock trials prompted this post. In the first, the lawyers presenting the case did so using 8×10 photographs of the incident scene which they held up in front of the group of mock jurors. No enlargement, no projection, just a photo. Post research, I attempted to “encourage” the […]

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Most people learn new information via more than one method, including auditory, visual, and kinetic means. Reliance on only one method of learning may or may not be sufficient, but considerable research has shown learning that involves multiple methods is more likely to result in greater memory for what was learned than learning that takes […]

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Leaders

Leaders and leadership have been studied by social psychologists for decades. The most widely accepted definition of leader is a person who influences group activities. A leader is someone who uses social power to move others in a desired direction by getting other people to follow his/her suggestions or orders. Most people, at one time […]

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Organizational leadership is also a well studied field, but given our day to day work, I want to comment on the foreperson as leader fallacy that Melissa mentioned. As Melissa pointed out, forepersons are often nominated based on some form of experience. I was nominated as foreperson when I served on a jury because, after […]

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Impression Management, part 2: Snap Judgments

A recent article in the Wall Street Journal (January 31, 2018, page A9), “The Mistakes You Make in a Meeting’s First Milliseconds,” by Sue Shellenbarger, prompted me to think about first impressions in the courtroom. And, particularly, the jurors’ first impressions of the attorneys. While the attorneys’ first impressions of jurors and witnesses, both fact […]

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I routinely remark to the attorneys who are my clients that the jurors are the “only perfect people in the world.” That is, when one’s fate, and the fate of one’s client, rests in the decision made by a jury, the jury’s decision is final. Furthermore, the jury’s final decision may or may not be […]

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Persuasion

The study of attitudes and attitude change has a long tradition in social psychology. Related to attitude change is the concept of persuasion, the process by which attitude change occurs. In my role as a litigation/jury consultant, I assist attorneys become persuasive communicators, with the goal being to convince the jury, arbitrators, or judge to […]

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Litigation is unique, when compared to other arenas where persuasion is important, such as advertising or marketing. With an advertising campaign, the ads, whether billboards, print media, social media, television, radio, or other formats, are often tested with focus groups, etc. And, once refined, the ad campaign is launched in a fashion where a wide […]

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