Archive | Jury Research

Things Back to Normal! Water Fountains, Crowded Elevators, Smiling Faces

Hooray! Hooray! I had the privilege of selecting 2 juries, for 2 different clients, in 2 different courthouses, recently. Usually, this would be nothing to write about, however, these jury selections were noteworthy due to the fact that they were the first, and second, jury selections for me since the world shut down in March […]

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As the one who watches the business side of our business, it is great for Melissa to be back in the courthouse again.  Non functioning courts have been terrible for our business as clients have had little perceived need or motivation to hire a trial consultant if there can be no trials.  So, having trials […]

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Quantifying Change

It is an exciting time to be a data nerd – the 2020 Census data are trickling out. And, apologies to Bob Dylan, with the times, the data are a-changing! The key data points released thus far confirm the growing diversity of America. I’ve been looking at some of the numbers for Florida, with a […]

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I’m thrilled that David decided to write about this topic!  I am the embodiment of the definition of “science nerd” and “data nerd.”  I love both science and the data obtained from research more than almost anything.  (The recent refusal of some people to believe in science, particularly medical science, is mind numbing to me, […]

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CYA, Part 2

A recent experience prompts this post. I got a call from an out of state prospective client about a case in “our backyard” of south Florida. Turns out, they were surprised by the judge in the case who told them to get ready, fast, for trial. It caught them off guard a bit, and they […]

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As David and I have mentioned many times in past posts, there are numerous reasons why Magnus is retained for mock jury research, focus groups, attitude surveys, witness preparation, and jury selection.  Some times, attorneys are motivated to hire Magnus because they want to improve their odds of winning their case.  A long time client […]

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Now I get it…

I’ve noticed a phenomenon when working with clients who have never utilized a trial consultant. The only thing I can think of as a way to describe this is “Now I get it…” Attorneys/clients do not always hire us because they want to. There are times they are “encouraged to,” told to, or forced to […]

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Some people find it difficult to understand things unless they have directly experienced them.  One might say these people lack imagination or perhaps, foresight, however, when it comes to understanding the services provided by trial consultants, it is often hard for the average attorney to comprehend how we do what we do.  Some of Magnus’ […]

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Output = Effort x Ability

Social psychologists, as well as other types of psychologists, have studied achievement motivation for many decades. In goal directed situations, there are several ways in which someone can achieve the desired outcome: ability, effort, and luck. Success and failure also depend, of course, on the difficulty of the task being undertaken. When considered together, these […]

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I clearly remember that early employee to whom Melissa referred.  How could I ever forget her?  She tried so hard; she really gave it her all.  But, often, that was not enough.  This made it difficult to manage her without deflating her sense of self.  Reacting to “I tried so hard,” by pointing out her […]

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Do You Still Need to Practice?

Recently, I remarked to my bass guitar teacher, Phill Fest, that many of my friends question my need to take bass lessons, due to the fact I have been playing the bass guitar for over 20 years. (This was the subject of a previous post, in which I mentioned that, although I have been playing […]

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I took piano lessons as a child, but fishing seemed much more fun than piano, so I didn’t play piano long!  But, call it what you want, practice, playing, fishing, getting better, and staying strong at anything takes time and effort.  I’ve written about Dr. Fran Kinne before. She started playing piano at age 3 […]

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Wardrobe Malfunction

A Point of View

David H. Fauss, M.S.M.

On June 3, 2021

Category: Business Travel, Careers, Getting the Job Done, Jury Research, Magnus, Magnus Insights, Magnus Research, RoadWarrior, Travel, Trial Consulting

The most famous wardrobe malfunction was in 2004 at the Super Bowl halftime show and involved Janet Jackson and Justin Timberlake. While it later became apparent that this was a planned incident, not a malfunction, it sure got the world’s attention. But, that is not what this post is about; it is about more mundane […]

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The recent loss of our employee’s pants is the latest in a long string of similar incidents among Magnus’ staff. We have experienced numerous wardrobe malfunctions, all of which are now rather humorous but which were, at the time they happened, pseudo crises, especially for the person with the malfunction. Here is a list of […]

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High Anxiety

Magnus’ clients are attorneys involved in high stakes litigation. Whether they represent the plaintiff(s) or defendant(s), they are under a great deal of pressure to get the best result for their clients.  Even when they don’t show it, we know this is a high stress situation.  Putting together a mock jury research project is intense.  […]

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David’s title, “High Anxiety,” instantly reminded me of the 1977 Mel Brooks movie of the same name.  However, that’s where the similarity both begins and ends.  While Mel Brooks’ movie was a farcical comedy, Magnus’ cases are anything but comedic.  Many of our cases are tragic and all of them involve high stakes.  The attorneys […]

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The Major League

My family is a baseball family. My dad, the late Park T. Pigott, Sr. played baseball, coached baseball, and generally speaking, lived much of his life for baseball. I am not usually fond of sports analogies, however, recent experiences with clients of Magnus Research Consultants have reminded me of baseball. Almost all of Magnus’ clients […]

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This minor leaguer experience was one of the strangest situations we have had in years.  We had been, to keep up with the baseball analogy, “scouted” by the end client (that is the entity/person paying our bill).  Our ability to work with the lawyer was limited until that scouting was completed.  Admittedly, this process was […]

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Retainers

Call it a deposit; call it a retainer. Magnus doesn’t start work without one (except in rare circumstances beyond the scope of this post). We need money, we want money; importantly, other people want money. We learned, the hard way, that clients need to “show us the money.” One of our first cases blew up […]

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No one works for free.  By definition, work is performed in exchange for compensation.  (The obvious exceptions, such as slavery, human trafficking, etc., are beyond the scope of this post.)  The fact that one of the largest law firms in the U.S.A., as well as its client, one of the largest corporations in the world, […]

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