Archive | Jury Research

We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

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As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

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Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

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Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

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Nuclear Verdicts: Part 2

Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]

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Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case.  One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]

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Melissa the Drill Sgt.

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

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The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus.  Henry Latimer was such a gentleman, but he was tough.  As a former Marine, and former judge, he was a master of handling difficult cases and clients.  He quickly became a favorite of ours and was a pleasure […]

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Nuclear Verdicts: Part 1

Boom – the verdict is in and it is explosive, shocking everyone involved. These verdicts are referred to “nuclear verdicts,” with the implication that they are both large and unreasonable. I read about this phenomenon regularly. It is a trend that frightens one side of the “v.” – the defense side, and emboldens the other […]

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When David and I founded Magnus in 1993, we used a slogan in our marketing materials, “Reducing Uncertainty.”  We know, based on our experience in conducting mock trials, focus groups, and attitude surveys, that our research results provide our clients with information about which they would have never known without our help.  Knowing this information […]

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Sharing Connections – Referrals

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

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David frequently goes out of his way to help people.  In fact, that is one of the reasons I have always liked him!  He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her).  David and I share a “calling” to help people.  I was always taught […]

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Learning New Tricks

As I write this, it has been just over a month since the world’s doors slammed shut. Or, at least the doors in the U.S.A, or at least, in Florida. Well, more or less shut – it changes day by day. As we’ve posted and will continue to do a few more times, COVID-19 has […]

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I mentioned to a friend of mine, who is a retired attorney and, prior to retiring, was a long time client of Magnus’, that David and I are in the process of re-inventing ourselves, and Magnus, in this time of social isolation.  He remarked that it seems a shame for me to have spent my […]

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Lost Productivity from a Disaster

Everyone has to find a way through disasters. Hurricanes, earthquakes, tornados, these are some of the usual suspects. In 2020, it is a pandemic. I’m writing this in part just to vent about all of the extra work required to get through such things. We at Magnus have been through it multiple times with hurricanes. […]

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In the month since the world closed its doors due to the COVID-19 pandemic, Magnus, like almost every business worldwide, has been negatively impacted in ways I would never have imagined.  Although we are certainly “all in this together,” I am finding that most people with whom I am in contact are focused on the […]

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We Can’t Make our Clients Do Anything

David and I recently attended a meeting with attorneys and their clients regarding a case for which they were considering retaining Magnus. The clients of the attorneys are a group of wealthy, sophisticated people who are accustomed to getting their way in all aspects of their lives. These individuals are from a variety of professional […]

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Many years ago, after we had completed a mock jury project for a first time client and he had resolved the case, I made a follow up call to him to ask his impressions.  He said everything was great, but he did have one complaint, he said, “You should have made me do this sooner.” […]

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It’s all guesswork…

I was recently discussing with a client Melissa’s involvement as a trial consultant during jury selection. The attorney was well seasoned, has had many trials, but has never engaged a trial consultant to assist during jury selection. And, like most attorneys these days, the opportunities to conduct jury selection, and go to trial, with everything […]

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I’m not sure which of Magnus’ uninformed/misinformed clients made this remark to David, but this remark is another reminder that seemingly intelligent, sophisticated people are sometimes not as intelligent or sophisticated as they would like other people to believe.  Guesswork?  Did this guy say guesswork?  There is nothing, absolutely nothing, involving guesswork in my jury […]

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