Archive | Jury Research

2020

Well, here we are. It’s 2020. Lots of celebrations, talk about the new decade, and the roaring 20s. But, many of us think of it with the term “hindsight” attached, as in “hindsight is 20/20,” meaning that when looking backward, things that were once unclear become clear. Monday morning quarterbacking is related. If we see […]

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As we enter into a new year and a new decade, many people enjoy reminiscing about the past, while others eschew the past and focus their sights on the unknowns that will occur in future times.  As business owners, David and I spend some time reflecting on our past successes and failures (and their have […]

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Don’t Confuse Expenses with Investments

This post is prompted by a comment made by someone with whom we frequently work in our litigation consulting business. He remarked how he hoped clients would recognize the value of our work, and his work, and see it as an investment, not just another litigation expense or cost. As I explained to someone yesterday, […]

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The quote David mentions was made by Bob Howe, who is an investigator with whom I have had the pleasure of working during jury selection.  A mutual client retained Bob for an upcoming case but was initially undecided about whether to retain me.  It seems that, in today’s litigation world, the services of a private […]

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Pro bono work – why do it

In the almost 30 years David and I have owned and operated Magnus Research Consultants, we have been privileged to work on several high profile pro bono cases. Pro bono means “for the public good” and it is usually performed by attorneys for free, that is, at no cost to their clients. Many lawyers are […]

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The pro bono cases on which we’ve worked have been some of the most personally rewarding cases we have handled.  While the intellectual rewards of the work we do are often felt, in these cases, it has been something special.  The cases have been unique, cases with questions no one has had to answer previously, […]

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Hospitality

This post is about hospitality. Not the at home type, I think we’ve covered that before; but rather, the industry type. As trial consultants, we are road warriors. I don’t know how many nights we spend away from home, but I once calculated that Melissa, Melissa and I, or I, by myself, spent 75 nights […]

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Because my personal and work lives lack routine and involve many unknowns, I find it comforting to stay in the same hotels when I travel to certain cities.  In my hometown of Fort Myers, Florida, my “hotel” used to be my childhood home until 2010, when it was sold after my mother’s passing in 2009.  […]

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If you want something done right…

I recently heard a program on NPR involving an incredible story that the host presented as a situation when the person involved should have “done it himself.” The story was from China, where someone hired a hitman to eliminate a competitor. The hitman subcontracted the job to someone else and that person hired someone else […]

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The DIY attitude is another example of many people’s inability to recognize their limitations.  I was searching for flooring not too long ago and discovered numerous references to DIY flooring, including instructional videos on how to install all types of flooring, from laminate to tile.  I didn’t want to know how to install flooring (by […]

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No one hires me for an easy case

On numerous occasions throughout my career as a jury/trial consultant, prospective clients, not to mention family members and friends, have asked me if I have ever worked on a “big” case or a “difficult” case. I used to bristle when asked this question, due to its implication that I am not intelligent, experienced, or good […]

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The fact that we are called on to work on large, difficult, challenging, and unique cases is one of the intellectual thrills of working as trial consultants.  And, what were once challenges are not as intimidating as they might have been years ago.  The money involved in some of the cases is part of the […]

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My job is to help people

Sometimes, when I am asked what I do for a living, I answer, “I help people.” Although the details of my job description have changed over the years, my entire career has been devoted to helping people. In my job as Director of Marketing Research at a large hospital, I was tasked with helping improve […]

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A client called for help this week.  He faces a unexpected challenge of a case that he didn’t think would get to trial – then the judge set a trial date.  With a trial looming, and some extra challenges on the part of his client, he called.  It helped that he is a regular reader […]

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I’m happiest when I have a new data set

One of Magnus’ former employees once remarked that the times he saw me at my happiest were the days when I was analyzing a new data set. How true! There are few things in life I enjoy more than delving into a raw data file from a recently conducted survey of potential jurors. I eagerly […]

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Some girls get excited about diamonds; Melissa gets excited about data (well, diamonds too). Data sets give her the chance to use her favorite computer program – SPSS (Statistical Package for the Social Sciences). She fires up SPSS and digs in whenever she can. Sometimes the data sets are large and she can really poke […]

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Trial Consultant as Secret Weapons

Over the years Melissa and I have been working as trial consultants, we have often been called “a secret weapon” numerous times. In reality, the fact that we, or any trial consultant, is working on a case, at least in conducting pre-trial research, preparing witnesses and the like, is secret. It is confidential attorney work […]

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It is interesting for me to be frequently called a “secret weapon” by my clients. As long time readers of David’s and my posts know, the client who utilized Magnus’ services most effectively is Kim Hart, from my hometown, Fort Myers, Florida. Kim Hart “gets it,” he really does. He, along with many other of […]

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“What’s the next case going to be?”

Glass laminates, carpet glue, yacht paint, windshield wiper technology, medical negligence, accounting malpractice, legal malpractice, burns, brain damaged babies, dog bites, hurricane damage – to coffee, hurricane building damage, construction defects, government taking of land (eminent domain), murder, rape, cruise ship based crimes, cruise ship excursions gone wrong, toxic chemicals, environmental damage, celebrities accused of […]

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As the old saying goes, “been there, done that.” There are probably some types of lawsuits on which I have not consulted, but right now, I can’t think of one! A potential client asked me recently if I’d ever worked on: (1) a big case; (2) a professional malpractice case; or (3) a securities case. […]

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