Archive | Jury Research

Categories of Missed Opportunity

Some people have experienced significant loss, hardship, and a decline in physical and mental health during their lives. (I often think about Nelson Mandela’s 27 years of imprisonment as an example of this type of personal suffering.) Other people have had some serious setbacks, such as a bankruptcy, death of a parent, or a chronic […]

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Melissa wrote her part of this post some time ago, during the 2020 pandemic, and I’m playing catch up.  In a way, it is interesting to see how things have worked out over time, due to changes triggered by a pandemic.  Many things have changed permanently.  Work place changes are a big and obvious change.  […]

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Just in Time Jury Consulting

A series of recent experiences pertaining to a case on which we were ramping up made me consider the timeline of jury consulting. In the world of business, and especially manufacturing, there is a concept of just in time production. With just in time production, the raw materials for a “thing” arrive at the production […]

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As far as I am concerned, one of the best changes that we have seen over the 30 years of owning and operating Magnus is the way in which we get paid.  In the past, Magnus was paid by check, which was either mailed through the postal service or sent via overnight delivery.  Much to […]

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Team Players and Other People

The concept of team work receives considerable attention in many types of situations, from the workplace, to education, to sports. At Magnus, David and I wholeheartedly endorse team work among our employees and including ourselves. Although, in sports terms, I am the “team captain” at Magnus, I cannot perform my job absent help from other […]

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Work teams take many forms.  In our world, I’ve long thought that our work most closely resembles a relay race team in the sports world.  With what we do, we have a baton starting at the intake of each new case.  That baton moves back and forth among team members throughout the duration of our […]

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AI: NO, Real Intelligence

AI, short for Artificial Intelligence, is all the rage at present. The business world is trying to find ways to use AI for many reasons, some of course, involve finding ways to cut out the human component – that is, employees. Others try to find ways to do things better than humans can on a […]

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As David and I have written in previous posts, many people busy themselves with looking for an easy way out, a short cut, or an end run in any given situation.  Unfortunately, this includes attorneys, who often fall for the latest fad when litigating cases.  Whether it’s the old time snake oil of neurolinguistic programming […]

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Do You Want My Opinion or My Tacit Agreement?

Many people ask me for my opinions. My opinions are solicited by family, friends, and clients, and sometimes, even by strangers. I would go as far as saying I am a professional giver of opinions, in that my clients retain me primarily for my expert opinions and advice about their high stakes lawsuits. Sometimes, however, […]

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This topic is obviously very real and concerning to Melissa.  The nature of the two relationships with which Melissa was dealing in this situation made it even more difficult.  Fortunately, I do not think I have faced such a conflicting situation.  I may be guilty of offering unsolicited advice or suggestions, and sometimes, a best […]

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I Hear Things

I hear things. You’ve got that right: I hear things. I often hear things other people cannot hear. My eyesight is extremely limited (in fact, I am legally blind without corrective lenses) and, as such, I have always relied on my keen sense of sound. In addition, because I have been a musician for almost […]

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Most of us enjoy having 5 senses, and I won’t venture into a 6th sense; I can attest to Melissa’s keen sense of hearing.  It goes well beyond her listening ability, for which our clients pay dearly.  Melissa can hear so well that the mocking birds in our yard that start singing wake her with their […]

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12 Digits

Many of the posts we write are inspired by recent events, though our list has many titles we created as far back as 10 years ago at the inception of the Magnus Insights, 2’s Company blog. I’ll admit that there are many DF titles I haven’t written yet. I’m writing today, while smiling a bit, […]

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David is right.  We have a long list of topics to write about, including some that have been on our list for many years.  But lately, it seems that David writes about new things that inspire him instead of writing about something that inspired him years ago.  This being said, I never imagine we would […]

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The Ability to Understand Others’ Perspectives

I believe everyone is entitled to their opinion. This includes me. When conducting mock jury or other social psychological research, I almost always encourage the open expression of differing views by informing our research participants that “There are no wrong opinions or points of view.” I know some people who enjoy verbal sparring, however, I […]

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In our often politically polarized world, it appears difficult for some people to accept that other people have valid, opposing, opinions.  Our work involves watching “regular people” who are recruited to participate in our mock juries or focus groups express their opinions.  Clearly, some people are more adamant about their own opinions than others.  Some […]

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One of Us Must Be Wrong

One of our first marketing trips when Melissa and I started Magnus was to my hometown of Jacksonville to call on family friends and referrals. I will always remember visiting one of those attorneys, Carl, who told us that he and his client, an insurance adjuster, disagreed on the value of a case. It was […]

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David’s post reminds me of a song; of course it does! The song is titled, “You Know I’m Right” and it was written by David Gilmour (of Pink Floyd fame). One of the lines in the song is “Either you are wrong or I am right.” Another is “Why should you bother with the other […]

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Someone else will do it – but I’m the someone else

“I’ll get around to it.” “ I was going to do that.” “Oh, you beat me to it.” I hear these comments on a frequent basis. Most people move more slowly than me, including some who go through life at a snail’s pace. When I start cleaning up their mess, picking their trash off the […]

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It becomes a personal challenge of mine to stay ahead of Melissa, where I can.  And, there are many times when she wants something done that I’ve already accomplished.  Further, I can’t tell you how many times I’ve cleaned up something that she never saw on the floor and our counters, at home or the […]

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