Archive | Litigation Research

Elegantly Forceful

Magnus Research Consultants recently worked in Miami, where we have worked numerous times throughout the decades we have been in business. Most of the time when we are conducting mock jury research, the research participants/mock jurors are respectful toward one another, the Magnus staff, and me. Once in a while, however, one or more of […]

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Elegantly forceful is a great description and a smart way of handling a difficult, tense situation, ESPECIALLY when all eyes are on you.  When clients are involved, the stakes are much higher still.  The way this mock juror was handled set the tone for the entire group.  Yelling, screaming, cursing, as we’ve observed some trial […]

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You Will Get Fired if: You Forget to Press Record!

Few things are as important in our mock trials or focus groups as recording the presentations and, more importantly, the deliberations or participant discussions. We’re not in the video production business, but it sometimes seems that way because we have to capture the video, and particularly, audio, from our research sessions. This is a pretty […]

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Oh my!  Words I never want to hear during a mock trial, focus group, or any other type of research for a client are “Dr. Pigott, I forgot to press record when the mock jurors started deliberating.”  I particularly dislike hearing these words via a walkie-talkie while I am in the presence of the clients […]

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Champagne on 1st

David and I celebrate life. If we look around, there is something to celebrate every day. One event David and I have always celebrated is our anniversary. We were married on New Year’s Day, January 1. We selected January 1 because it is a holiday and, therefore, we would never have to work on our […]

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The sound of the pop of a cork always brings a smile to our faces.  Opening our many bottles of champagne (or non-French “sparkling wine”) has made me pretty good at it.  I have only had a cork fly away 1 or 2 times in all these years.  We try to keep well stocked so […]

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Just Answer the Question

When I write some of these posts, Mom’s words come to mind and I can hear these words spoken in her voice. This is another one of those times. Some people are direct in their speaking style and in general, in their approach to life. In contrast, other people, as Mom used to say “beat […]

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I chuckled when I saw the title of this post, and not in a good way.  I was recently frustrated by a recently terminated employee’s inability to give a straight answer.  I will admit there are times when a “yes” or “no” is inadequate and a more detailed explanation is warranted.  However, in the midst […]

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Everyone you meet knows something you don’t know

“Everyone you meet knows something you don’t know.” This was the text of Facebook post I saw recently. And, my first thought was, of course they do, they know their name, address, hometown and many other personal details. But, as I thought about it, I realized how true this is on many levels. Everyone has […]

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David’s writing reminds me of the childhood taunt, “I know something you don’t know.”  It’s true; I do know something, many things, you don’t know.  It is equally true that you know something I don’t know.  It isn’t possible for any of us to know everything about everything.  Meeting someone in one’s field of study […]

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It’s a Big Job!

Melissa and I have mentioned we are undergoing a big home improvement project this year. It is not one we wanted to undertake: a new roof! We first heard “It’s a big job” when securing bids for the roof project. “It’s a big roof, it’s a big job….” Well, yes it is. Isn’t that great? […]

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I’m proud to say that, in almost 30 years of owning and operating Magnus, David and I have never had a job that was too big to accept.  When prospective clients ask me if I have ever worked on a “big” case, implying that I might not have the expertise to work on their case, […]

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Brave New World

Recent conversations with several attorneys prompted this post. The title many will recognize is from a 1931 book by English author Aldous Huxley, and I have to say, I’ve never read it. But, here we are in the 3rd quarter of 2021 and I have to say that, due to the COVID-19 pandemic, and other […]

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As David and I have written before, there are some people (like us) who thrive on change and there are others who prefer the status quo and/or wish things were “like they used to be.”  The latter types of people are, for the most part, boring to me.  Change is part of human existence and, […]

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Trial team members, not vendors or facilitators

I’m writing this on a Monday, so I’m going to vent a little. This is a topic I’ve had on my list to write about for quite some time; I just never got to it, in part, because I don’t like to venture into areas of self importance. But, here I go. As trial consultants, […]

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Please note: I am not writing my part of David’s post on a Monday; furthermore, I think David’s topic is appropriate regardless of the day of the week!  This being said, there is nothing, absolutely nothing, wrong with being a vendor.  In fact, some of my favorite things are sold by vendors: hot dogs being […]

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Why do I wear a KC shirt?

I have several Kansas City Royals t-shirts and baseball hats. Given that I am not a sports fan, this may come as a surprise to those who don’t know me well. Why would I, a person from Fort Myers, Florida, like a baseball team from Missouri? The answer is quite simple. From its inaugural season […]

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I will say that it took me a while to comprehend Melissa’s love of the Royals, including certain of their players.  I was able to attend a few games with her while they were in Ft. Myers at “her dad’s” stadium.  It was fun, but the depth of the connection was something that took a […]

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Now I get it…

I’ve noticed a phenomenon when working with clients who have never utilized a trial consultant. The only thing I can think of as a way to describe this is “Now I get it…” Attorneys/clients do not always hire us because they want to. There are times they are “encouraged to,” told to, or forced to […]

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Some people find it difficult to understand things unless they have directly experienced them.  One might say these people lack imagination or perhaps, foresight, however, when it comes to understanding the services provided by trial consultants, it is often hard for the average attorney to comprehend how we do what we do.  Some of Magnus’ […]

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