Archive | Litigation Research

Don’t let them see you panic

We keep a list of topics for these posts; this one was added to the list several years ago and I’m just getting around to writing about it. I preface the post with that because the incident(s) which inspired it were even longer ago and happened with former, not current, team members. The incidents usually […]

Continue Reading

Over the years I have been working as a trial consultant, I have had many reasons to panic.  I have also had many opportunities to observe my staff members panic.  There are numerous things that can, and do, go wrong, including things over which we have no control and things that occur from mistakes, carelessness, […]

Continue Reading

We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

Continue Reading

As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

Continue Reading

Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

Continue Reading

Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

Continue Reading

Nuclear Verdicts: Part 2

Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]

Continue Reading

Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case.  One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]

Continue Reading

Melissa the Drill Sgt.

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

Continue Reading

The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus.  Henry Latimer was such a gentleman, but he was tough.  As a former Marine, and former judge, he was a master of handling difficult cases and clients.  He quickly became a favorite of ours and was a pleasure […]

Continue Reading

Nuclear Verdicts: Part 1

Boom – the verdict is in and it is explosive, shocking everyone involved. These verdicts are referred to “nuclear verdicts,” with the implication that they are both large and unreasonable. I read about this phenomenon regularly. It is a trend that frightens one side of the “v.” – the defense side, and emboldens the other […]

Continue Reading

When David and I founded Magnus in 1993, we used a slogan in our marketing materials, “Reducing Uncertainty.”  We know, based on our experience in conducting mock trials, focus groups, and attitude surveys, that our research results provide our clients with information about which they would have never known without our help.  Knowing this information […]

Continue Reading

Front of the house and back of the house

David and I are fortunate to have excellent restaurants located near our home in south Florida. To us, an excellent restaurant is not a chain restaurant; rather, it is a local, family owned restaurant whose proprietors take as much pride in their food and libations as we take in owning and operating our business. An […]

Continue Reading

Melissa’s comparison to front of house and back of house is interesting as we often struggle to figure out the division of labor.  But, she’s right in that though I participate in day of research duties and report writing, that’s her bailiwick. She, like the chef, creates the “meat” of what we do as trial […]

Continue Reading

Train the old dog

The last 3 months of pandemic restrictions have caused many of us to learn new tricks. I have thought many times of the adage, “You can’t teach an old dog new tricks.” Either that is wrong, or many of us aren’t really old, or aren’t really dogs. I’ve spoken with many people, not dogs, in […]

Continue Reading

Many people are more comfortable doing things the way they have always done them.  These types of people usually prefer routine over novelty.  For example, they order the same food every time they go to a restaurant; they return to the same place repeatedly when they go on an outing, such as to the beach, […]

Continue Reading

Racial Attitudes in America

Racial Attitudes in America is a scholarly book published in 1972 and written by Dr. John C. “Jack” Brigham. Dr. Brigham is not only one of the most highly regarded social psychologists in the world, he is my major professor. (For non academic readers of this post, a major professor is the primary professor of […]

Continue Reading

Little did I know, when I met Melissa, how immersed in the world of psychology, specifically social psychology, I would become.  It has been quite an education, and a positive one at that!  I took psychology 101, and another psychology course or two in college; more in grad school.  But, my real psychological education has […]

Continue Reading

“I’ll be there on time if…”

Magnus Research Consultants has, for many years, employed on a part time basis people who work with us exclusively on research days. We call our wonderful part time staff members Research Technicians because they handle numerous technical aspects of our research, including video camera operation, video editing, and oversight of our mock jurors. The majority […]

Continue Reading

I never thought I’d get schooled in racism along the way when hiring employees.  But, it has happened!  While Melissa has observed more of these racist incidents directly than have I, ensuring that our team is not negatively impacted by these experiences has forced me into some uncomfortable roles, and required some creativity.  With regard […]

Continue Reading

Powered by WordPress. Designed by WooThemes