Archive | Marketing your Business

Pay to Play

I’m writing this post after having recently received a solicitation from an attorney group asking for speakers for a big annual event. The “invitation” included a price list of what they expected speakers to pay. Despite the fact the audience would be perfect for us, marketing wise, Melissa immediately rejected the idea as something prohibited […]

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Psychologists are expressly prohibited from paying anyone to publish their research, lecture to any audience, or endorse their services.  Although attorneys and other professionals have different codes of conduct than psychologists, as a psychologist who works with attorneys, I am bound only by my profession’s ethical code of conduct.  It is abhorrent to me to […]

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Helping without Realizing

Sometimes in life people make a difference without even realizing it. Without trying to make a difference. “Leading by example” is the term often used to describe this phenomenon. Melissa was pleasantly surprised when the owner of a small hotel and conference facility “comp’d” our stay at the hotel for a non-work event. The woman, […]

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As corny as it sounds, I try to “let my light shine” in my dealings with everyone.  When I was growing up, my parents treated everyone with respect, whether they were dealing with the lowest or highest members of society.  Mom always told me to watch what I was doing because I never know when […]

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Technical Difficulties

Many of us are old enough to remember when one of the 3 television networks (yes, there were only 3 at one point) had technical difficulties and the screen went gray with a sign that said something like, “Please stand by. We are having technical difficulties.” The world has changed; now we have lots of […]

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I can’t believe we are writing a blog about a blog!  Things have gotten so bad with our blog that, after 8 years of bi-weekly posts, I’m close to throwing in the towel.  There are lots of things that happen behind the scenes after David and I write our respective parts of each post.  One […]

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Lesson from a Roofer: “I just do my job”

I have learned some things while observing the roofers who worked on David’s and my roof for 4 months (that seemed like an eternity). I have written past posts about some of my observations, including my amazement at how happily the roofers perform their jobs. On the last day of the 14 day installation of […]

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Sebastian told me something similar when I told him it seemed unfair to make him work on a (dangerous) roof by himself.  He shrugged and said “It’s a job.”  He seemed indifferent to which roof, which tile, how many co-workers he had.  He just knew what needed to be done and went about it without […]

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Patience

“I appreciate your patience.” “Thank you for your patience.” How many times do we hear this when dealing with customer service? When dealing with problems with vendors, contractors, retailers, etc.? These are obviously trained phrases. That is, the customer service reps are trained to say these words. But, in my opinion, they are ill considered […]

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Oh, the silly things people say!  Here are some of my favorites, starting with David’s, “Thank you for your patience.”  When someone tells me “Thank you for your patience,” I ask, “Why do you assume I have patience?”, particularly if I have been waiting for what seems like an eternity for the person to get […]

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Things Back to Normal! Water Fountains, Crowded Elevators, Smiling Faces

Hooray! Hooray! I had the privilege of selecting 2 juries, for 2 different clients, in 2 different courthouses, recently. Usually, this would be nothing to write about, however, these jury selections were noteworthy due to the fact that they were the first, and second, jury selections for me since the world shut down in March […]

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As the one who watches the business side of our business, it is great for Melissa to be back in the courthouse again.  Non functioning courts have been terrible for our business as clients have had little perceived need or motivation to hire a trial consultant if there can be no trials.  So, having trials […]

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It’s a Big Job!

Melissa and I have mentioned we are undergoing a big home improvement project this year. It is not one we wanted to undertake: a new roof! We first heard “It’s a big job” when securing bids for the roof project. “It’s a big roof, it’s a big job….” Well, yes it is. Isn’t that great? […]

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I’m proud to say that, in almost 30 years of owning and operating Magnus, David and I have never had a job that was too big to accept.  When prospective clients ask me if I have ever worked on a “big” case, implying that I might not have the expertise to work on their case, […]

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Trial team members, not vendors or facilitators

I’m writing this on a Monday, so I’m going to vent a little. This is a topic I’ve had on my list to write about for quite some time; I just never got to it, in part, because I don’t like to venture into areas of self importance. But, here I go. As trial consultants, […]

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Please note: I am not writing my part of David’s post on a Monday; furthermore, I think David’s topic is appropriate regardless of the day of the week!  This being said, there is nothing, absolutely nothing, wrong with being a vendor.  In fact, some of my favorite things are sold by vendors: hot dogs being […]

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Pride v. Humility

Certain words or phrases catch my attention depending on their usage. I’m thinking today about how often one hears “I’m humbled to win this award…” It could be an athlete, musician, actor, or anyone whose work is recognized. What strikes me is what I perceive as a false sense of humility. Winning recognition should make […]

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When I think of the word, “proud,” I smile and think of Sarah Ophelia Colley Cannon, known professionally as the character she played onstage, Minnie Pearl.  Minnie Pearl usually opened her stage appearances with a signature phrase: “How-dee! I’m so proud to be here!”.  Never did I hear her say, “Hello!  I’m so humbled to […]

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Now I get it…

I’ve noticed a phenomenon when working with clients who have never utilized a trial consultant. The only thing I can think of as a way to describe this is “Now I get it…” Attorneys/clients do not always hire us because they want to. There are times they are “encouraged to,” told to, or forced to […]

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Some people find it difficult to understand things unless they have directly experienced them.  One might say these people lack imagination or perhaps, foresight, however, when it comes to understanding the services provided by trial consultants, it is often hard for the average attorney to comprehend how we do what we do.  Some of Magnus’ […]

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