Archive | Marketing your Business

Exude Competence

Many years ago, when I was working for another trial consultant, one of the clients spoke to my boss and told her that I “exuded competence.” The boss was happy to hear this and to tell me. I took it as a high compliment because it reinforced my goal of doing what I say I’m […]

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David is right.  We have to exude competence if we are to convince others that we possess the expertise necessary to perform a job.  When I first became a trial consultant, way back in 1989, the person who trained me was a particularly tough task master.  He greatly disliked my psychologist’s way of pensively contemplating […]

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Price based decisions

Melissa and I recently made a big purchase. A roof. It was not something I’ve shopped for willingly. The failure of the old roof after storms made it a necessity. It is a big purchase, bigger than anything we’ve ever bought, other than a house. Shopping for a roofing company was a reminder of how […]

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When it became necessary to shop for a roofing contractor, I went about it in the same way I search for just about anything.  I researched local roofing companies, asked people for referrals, and checked ratings from various sources.  I eventually obtained 4 bids and 1 refusal to bid (due to the complexity and danger […]

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The Destruction of Goodwill

Negativity bias has a long history of research within social psychology. Negativity bias refers to the tendency of many people to assign greater importance to negative information than positive information. Considerable research has revealed that negative adjectives and descriptions contribute more to people’s overall impressions of others than positive adjectives and descriptions. It is important […]

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Goodwill can be fleeting.  I am thinking about some other recent interactions and encounters where it has disappeared quickly.  A fast food restaurant which forgets to include the dipping sauces, or hands out sub standard (for them) food comes to mind.  Another restaurant which has great Vietnamese food but frequently gets the take out order […]

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Happy Roofers

On the day I am writing this post, David’s and my roof is in the third day of being removed, in preparation for a new roof to be installed. Although we have been through this process in the past, in 2005, when we lost the roof on our previous house during Hurricane Wilma, our current […]

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This whole re-roofing process has been an experience. The happy roofers part makes some of it into a positive one. I’ve never seen anything like it. The energy of these guys after 12 hours in the hot sun, on a roof, is inspiring. The work is incredibly hard. The materials are heavy, and what we […]

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Hiding behind Email

Prompted by my posts about “different direction” and “ghosting,” a related phenomenon is hiding behind email, especially as a way to deliver bad news. Maybe it is just me, but it seems a matter of professionalism and fairness that, if one asks someone else to do something like prepare a proposal for consulting services, the […]

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I love to discuss, and write about, etiquette.  As a social psychologist, I am keenly aware of the social norms involved in etiquette, which involves far more than knowing which fork to use.  There is a certain etiquette involved in communicating with others, in both professional and personal settings.  This includes “responding in kind” to […]

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I’m a Professional Judge of Character – Trust my 1st Impression

There have been several notable examples of my, and others’, questioning my first impressions of someone. On all of these occasions, my first impression was correct and unfortunately, questioning it caused negative turns of events. In that, as a psychologist, I am what most people would consider “a professional judge of character,” I have tried […]

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One aspect of owning a business never gets easier – hiring.  I feel like it is always a gamble.  And, I’m apparently not a good gambler because I’ve taken chances on hiring people who turned out to be ill equipped to do our work, or worse, a really bad fit, a bad choice, maybe a […]

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Better Than “Different Direction”

As a follow up to David’s last post regarding the soul killing phrase “We have decided to move in a different direction,” I will provide alternative phrases that are more appropriate forms of rejection. Keeping in mind that David, and other consultants, spend considerable time and money speaking with prospective clients, preparing proposals outlining the […]

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I like that-“vapid euphemisms.”  In my most recent vapid encounter, vapid also seemed to apply to the paralegal who called me.  Whether it was her fault or not, she not only had insufficient information to give me as to what the attorney purportedly wanted (which was an inappropriate research design, given what she did know), […]

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Different Direction

Last week I got a call from a paralegal who asked me to provide a proposal for a mock trial for a commercial case.  She told me that, although she’d been a paralegal for 25 years, she had never shopped for a trial consultant.  I walked her through the process, provided her with information on […]

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If you think about it, and I certainly have, “We are moving in a different direction” or “We are moving in another direction” is meaningless drivel.  This statement has somehow become common when it comes to rejecting job applicants, consultants’ proposals, and people, in general.  In preparing for my part of David’s post, I have […]

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Juggling

I shot a photograph of a juggler a couple years ago when I was wandering the streets of New York City while there to work on a client’s case. My eye was drawn to the colorful balls flying in the air so I walked toward the area behind the main NYC library. Turns out, several […]

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Most people have a difficult time “walking in someone else’s shoes.”  We live our daily lives, caught up in dealing with our personal issues, rarely giving much thought to what other people are going through.  David and I have a dear friend who, for as long as we have known her, has been battling a […]

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Entrepreneurial Addiction

It is well known that gamblers must occasionally win in order to keep playing their games. The easiest example is that slot machines are programmed to give back a penny or a quarter based on some number of pulls of the handle (or, push of the button). I was thinking about this phenomenon recently when […]

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Interestingly to me, both David and I wrote this post on December 17, 2020, the anniversary of our first retainer check.  Although David and I are in two different cities today, we must both be thinking of Magnus’ beginnings and the hope we had for our continued success.  As anyone who knows me will verify, […]

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