Archive | Marketing your Business

Keep a wide angle on marketing

By now, readers of this blog know photography is a big part of my life. I got my first camera with a “normal” lens in 1978. My 2nd photography purchase, a few months later, was a wide angle lens. I love wide angle lenses and the all encompassing viewpoints they provide. I use them heavily […]

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Within our company, Magnus Research Consultants, marketing is, clearly, David’s job.  After all, he does have a college degree in marketing, as well as a master’s degree in business.  I know almost nothing about business, but I do know that marketing involves some psychology, for example, finding out about what factors are important in people’s […]

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We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

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As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

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Sharing Connections – Referrals

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

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David frequently goes out of his way to help people.  In fact, that is one of the reasons I have always liked him!  He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her).  David and I share a “calling” to help people.  I was always taught […]

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Pie Power

John Lennon wrote a great song called “Power to the People.” Norman Vincent Peale wrote many books about the “power of positive thinking.” There are a lot of phrases, movements, and other social issues related to power. But, until recently, I had never considered Pie Power. What is Pie Power? Pie Power is my term […]

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Pie Power – an excuse to bring a few smiles in turbulent times.  And, the times were turbulent when we (I should say when Melissa) conceived of the Pie Power pandemic loosening campaign.  Loosening of the restrictions, that is.  (Then the world got more turbulent; perhaps more pies are now needed.)  The tensions in the […]

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Make Your Own Luck

I don’t consider myself to be “lucky.” I’ve never won the lottery, well, maybe $4 at a time. And, while I know I’m “fortunate” in many ways, “lucky” isn’t how I’d describe it. I work hard, and have always done so, through school and in business. This week has been a week to reflect on […]

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David is one of the smartest people I know.  That’s one reason I like him!  Even when David was a teenager and recent high school graduate, he had the intelligence, not to mention foresight, to introduce himself to the President of Jacksonville University on, as it turns out, his first day on campus.  Call it […]

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Be Prepared: Prepared, for what?

I was, for a short while, a Boy Scout. The Boy Scout motto is “Be Prepared.” Though I wasn’t a scout for long, that motto is one I’ve taken to heart my whole life – whether personal or professional. I have always tried to use foresight and prepare for contingencies. Years ago, when working as […]

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It’s difficult to be prepared for something one doesn’t anticipate.  For example, I would never have anticipated that the COVID-19 pandemic would have led to mass hysteria over toilet paper!  What in the world has toilet paper got to do with anything?  (Yes, I know all about it now.  People are resorting to primordial behavior, […]

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Working in Changing Times

The times, they are a-changin’” said Bob Dylan, in a song of the same name. Oh yes, the times are certainly changing! The times are changing in ways most people could never have imagined. And, the times are changing whether we like it or not. At this point in my long career, I have suddenly […]

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Dylan may have sung that times were changing, but I’d suggest now, that things have changed.  Forever.  In some ways, there is no going back.  Hopefully, lessons we are learning now will make a difference going forward.  A big lesson is that invisible threats like viruses are more lethal than most any weapon of war […]

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Working Remote – Transparency

In this time of forced social distancing, with many people working remotely from home or on quarantine, I have been using some of my time to make calls or otherwise contact clients about outstanding proposals, etc. I always have a stack of people to call upon, so I’ve been reaching out. The results of these […]

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One of my favorite “gate keeper” responses, when I ask to speak with one of Magnus’ clients (including returning his/her call) is “Please hold.  Let me see if he wants to take your call.”  Wow! Talk about a put down!  That kind of response makes me wish I never called.  Far better to say “Please […]

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If the cake is bad, what good is the frosting?

David and I become inspired to write our blog posts in a variety of ways, including by sources that many people would not find particularly inspiring. As an example, this post was inspired by a fortune cookie that was included in a recent delivery from a local Chinese restaurant. Many so called fortunes found inside […]

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If the cake is bad, what good is the frosting?  I guess this is similar to the adage about not judging a book by its cover.  The book cover, or the frosting, can cover up what is worn or rotten inside.  Cutting the cake, looking under the hood, or beyond a glossy cover, reveals what […]

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We Can’t Make our Clients Do Anything

David and I recently attended a meeting with attorneys and their clients regarding a case for which they were considering retaining Magnus. The clients of the attorneys are a group of wealthy, sophisticated people who are accustomed to getting their way in all aspects of their lives. These individuals are from a variety of professional […]

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Many years ago, after we had completed a mock jury project for a first time client and he had resolved the case, I made a follow up call to him to ask his impressions.  He said everything was great, but he did have one complaint, he said, “You should have made me do this sooner.” […]

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