Archive | Marketing your Business

Tell no one what we do

An oddity of my job as a jury/trial consultant is not being able to share the details of my work with family, friends, or anyone, ever. All of the cases in which Magnus consults are high stakes matters, regardless of whether they are civil or criminal trials. Everyone who is employed by Magnus, including David […]

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In the past two weeks, news about several cases on which we have worked have appeared prominently in the news. The cases, and the results of their trials, were newsworthy. This is, no doubt, common for trial consultants and it is, admittedly, exciting to be involved in high profile or noteworthy cases. Yet, from the […]

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Cindy’s Question

We recently experienced one of our worst nightmares in our trial consulting business. A case on which we had been working for many months, and for which we had been planning a large scale mock trial, settled a few weeks before the mock trial was scheduled. I’m sure it was a good result for the […]

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The expression, “easy come, easy go” has no applicability to the situation David just described when we have been preliminary retained for a case that will bring in sizable revenue, only to have it cancel due to the settlement of the case. Although we always charge a sizable portion of our fees as a retainer, […]

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Crazy Courthouse Story #2 calendars idea

Second in the series on crazy courthouse stories is the Courthouses of Florida™ idea I had while working in courthouses all over my home state of Florida. Over the years when I have worked for attorneys during the jury selection process, I have observed their fondness for courthouses. They often regale me with stories about […]

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The crazy idea wasn’t that crazy and it turned into a challenging and mostly fun adventure. The phenomenon of associations, mostly positive, made by our clients with a particular courthouse has been interesting to observe. There are probably negative associations with some courthouses, but what we hear are, “That’s where I won my first big […]

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Crazy Courthouse Story #1 Client on other side of this case

Long time readers of David’s and my blog may remember the 5 part series we wrote, entitled “Crazy Mock Juror Story” and/or the 5 part series we wrote on “Crazy Lawyer Story.” We are always eager to share some of our funny, or at a minimum, entertaining, stories about the serious work we do on […]

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The other attorney didn’t stop calling us because of this incident. He had other control issues that made working together impossible, specifically, he’d demand that Melissa be available for jury selection every day of his often 4 to 6 week trial dockets or else he wouldn’t hire us. And, of course, he wanted to do […]

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Good Cuban Sandwich

Recently, a small Cuban cafe opened near our office. While full service Cuban restaurants have never been far away, this one is really close, so I wanted to check it out (even though it is housed in a corner of a gas station). What I found was a guy with a plan. The owner proudly […]

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I agree with David; just as with many things in life, there are good Cuban sandwiches, great Cuban sandwiches, and then there are truly divine Cuban sandwiches. The differences among them are due to: (1) the quality of the ingredients; and (2) the training, expertise, and care of the person making the sandwich. One can […]

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When a Client’s Focus is Cost, Beware

Some people, including attorneys and insurance adjusters who are potential clients of Magnus, are more focused on obtaining the lowest price for whatever they are buying than the quality of what they are buying. Other people, in contrast, want the very best products or services money can buy. Most people, of course, fall somewhere between […]

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I don’t worry too much about whether we’re seen as a Mercedes, Cadillac or Buick. But I know we aren’t a Hyundai or, for heaven’s sake, a Yugo (for those who remember those eastern European beaters). What is most frustrating is when a prospective client seems to be shopping price, and price only. A problem […]

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The Law of Perpetual Motion

Busy seems to beget busy. And sometimes that “busy” maybe just doing things when time is seemingly available to fill the time. Then, when doing those things, real work happens. For example, a few weeks ago, I attempted to arrange a client meeting in Miami. Nothing happened, the scheduling just didn’t come together and it […]

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I don’t know if my perception is accurate, but it sure seems like not much happens when David and I are sitting around the office, wondering when our next case will come in. We have countless examples of “the law of perpetual motion” in our business lives, from the time, early in our owning Magnus, […]

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People want to be appreciated

A friend/client recently told Melissa and me that his father, a long time judge in Miami, often told him that “People just want to be appreciated.” We were discussing the frequency with which lawyers often seem not to appreciate the effort that goes into, for example, “free proposals.” (As a digression, while I interact with […]

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When David and I recently heard this phrase, “People just want to be appreciated,” from our friend, we reflected on this truism. Regardless of who one is, the status one has achieved in life, and other variables, all of us want to believe our contributions have made a difference in someone’s life. I learned this […]

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Busy is Good!

Being busy is a good thing when you own your own business, law practice, etc. I find it interesting, though, that other people do not share my perspective. From time to time, when speaking with someone who doesn’t quite appreciate that busy is good, I try to understand why. When this happens, the person to […]

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Busy is good. In fact, being busy is great! As the co-owner of a business, I am keenly aware that the only way we can survive, in the long term, is by being busy more often than not having work to do. Of course, as in most businesses, our work volume ebbs and flows, often […]

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Cream & Sugar

Recently, I met a client/friend, or perhaps friend/client for “coffee.” Coffee is in quotes because I rarely drink it; I ordered iced tea. Here’s what went down. Robert asked for a coffee, with a little room for cream. The barista dude said “We only provide milk products for our lattes and cappuccinos. Our brewed coffee […]

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Readers of David’s and my posts often remark to me that they wonder when, or if, we will ever deplete our supply of topics about which to write. I believe this is highly doubtful, due to the colorful lives we live and our unique ways of looking at the world around us. Who would have […]

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