Archive | Marketing your Business

Entrepreneurial Addiction

It is well known that gamblers must occasionally win in order to keep playing their games. The easiest example is that slot machines are programmed to give back a penny or a quarter based on some number of pulls of the handle (or, push of the button). I was thinking about this phenomenon recently when […]

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Interestingly to me, both David and I wrote this post on December 17, 2020, the anniversary of our first retainer check.  Although David and I are in two different cities today, we must both be thinking of Magnus’ beginnings and the hope we had for our continued success.  As anyone who knows me will verify, […]

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Putting Technology to Use

I was prompted to write this, and the prior post, because of Magnus’ recent move. The move necessitated discarding many tools which have been useful during our careers in trial consulting. When we started Magnus in late 1993, Melissa began to receive invitations to speak to groups of lawyers, insurance adjusters, and law school students. […]

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Thanks, in large part, to David, Magnus has always been ahead of the curve when it comes to using the most up to date technology.  I have been making presentations to large audiences for my entire career.  In the old days, when I was Director of Marketing Research at a large urban hospital, an A/V […]

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Show Don’t Tell

Trial exhibits are a big part of all properly conducted litigation. Most lawyers learned long ago that showing, and not just telling, is important. Some lawyers are more effective than others with this but most of them seem not to think visually. Once again, it’s Rush to the rescue. The first track on their 1989 […]

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Remember when we, as children, were subjected to “show and tell” by well meaning teachers?  I had little use for these trivial displays, finding most of my classmates’ showing and telling dreadfully boring.  However, this being said, the “show and tell” experiences from many people’s childhood illustrates the fundamental concept that a visual representation of […]

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Serendipities

Once in a blue moon, things work out better than I had ever hoped they would. I will refer to these events as serendipities. My dear sister-in-law, Jeanette, and I were recipients of a serendipitous surprise last year when we were celebrating her birthday at a lovely beachfront restaurant. In the middle of our fantastic […]

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I’ve been reading a series of books by Michael Reisig, titled Road to Key West.  They are “light reading” about treasure hunting, set in the Florida Keys and in Central and South America; nothing heavy, just fun.  Anyway, there is a recurring line in the books “Sometimes the Gods, they get bored and they throw […]

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Online Mock Jury Research

Magnus Research Consultants has entered the online age and now offers Verdict Perception Research™ among our other services. Verdict Perception Research™ involves recruiting jury eligible citizens from a trial venue who watch pre-recorded presentations (arguments) made by attorneys regarding a lawsuit, then deliberate until they reach a unanimous verdict. While there are many differences between […]

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For many years, we at Magnus resisted adding online mock jury research to our repertoire, mainly for the limitations Melissa noted in her part of this post.  But, necessity drove us to explore the technology options and there were many options!  That variation was another of our hesitations in that some of what passes for […]

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The Bat-tles

A Point of View

Melissa Pigott, Ph.D.

On September 29, 2020

Category: Entrepreneurship, Giving Back, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Travel

David and I recently read an article in the Miami Herald about a wildlife sanctuary called Patch of Heaven. The Patch of Heaven sanctuary is located near the Redlands area, south of Miami. It’s a nonprofit organization that is committed to the preservation of old growth tropical hammocks and various forms of wildlife that reside […]

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Another View

David H. Fauss, M.S.M.

On September 29, 2020

Category: Entrepreneurship, Giving Back, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Travel

I’m not sure why Melissa likes bats, but she does.  I guess I find them intriguing, but a bit scary.  We sometimes see them flying around the golf course behind our house and are thankful they are on the job eating mosquitos.  But, seeing them en masse is pretty amazing.  I’m thinking of when they […]

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Keep a wide angle on marketing

By now, readers of this blog know photography is a big part of my life. I got my first camera with a “normal” lens in 1978. My 2nd photography purchase, a few months later, was a wide angle lens. I love wide angle lenses and the all encompassing viewpoints they provide. I use them heavily […]

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Within our company, Magnus Research Consultants, marketing is, clearly, David’s job.  After all, he does have a college degree in marketing, as well as a master’s degree in business.  I know almost nothing about business, but I do know that marketing involves some psychology, for example, finding out about what factors are important in people’s […]

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We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

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As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

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Sharing Connections – Referrals

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

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David frequently goes out of his way to help people.  In fact, that is one of the reasons I have always liked him!  He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her).  David and I share a “calling” to help people.  I was always taught […]

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Pie Power

John Lennon wrote a great song called “Power to the People.” Norman Vincent Peale wrote many books about the “power of positive thinking.” There are a lot of phrases, movements, and other social issues related to power. But, until recently, I had never considered Pie Power. What is Pie Power? Pie Power is my term […]

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Pie Power – an excuse to bring a few smiles in turbulent times.  And, the times were turbulent when we (I should say when Melissa) conceived of the Pie Power pandemic loosening campaign.  Loosening of the restrictions, that is.  (Then the world got more turbulent; perhaps more pies are now needed.)  The tensions in the […]

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