Archive | Marketing your Business

1000 in 10 Years!

A Point of View

Melissa Pigott, Ph.D.

On July 4, 2023

Category: Business Partnerships, Careers, Entrepreneurship, Getting the Job Done, Giving Back, Jury Consultants, Life Outside of Work, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Partnerships, Psychology, RoadWarrior, Small Business Success, Travel, Trial Consultants, Work-Life

Believe it or not, this is David’s and my 1000th post! Our twice weekly blog began on June 19, 2013. It is hard to believe 10 years have passed and 1000 posts have been written. As with all things, there is a time to begin and a time to end and this post will be […]

Another View

David H. Fauss, M.S.M.

On July 4, 2023

Some of these blogs have “written themselves” while others caused me to think a bit more. We’ve tried to cover a range of topics about life and work. And, specifically we’ve discussed our work with trial lawyers which is always interesting! Melissa came up with the idea of this blog and the title, “2’s Company” […]

30 Years

A Point of View

David H. Fauss, M.S.M.

On June 29, 2023

Category: Business Partnerships, Business Relationships, Careers, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Growing Old is Not for Sissies, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Partnerships, Small Business Success, Trial Consultants

This year, 2023, marks 30 years since the beginning of Magnus Research Consultants, Inc. Melissa and I, along with another person who was a prospective partner in our venture, filed the articles of incorporation in July, 1993. (Quick digression, the other partner drifted out of the picture without becoming a partner.) At the time all […]

Another View

Melissa Pigott, Ph.D.

On June 29, 2023

Many life events have taken place in the 30 years since David and I founded our company. We have been fortunate in many ways, including the sudden departure of our third partner soon after we began working together as Magnus. His legacy lives on in our name, but looking back, I realize it would have […]

Categories of Missed Opportunity

A Point of View

Melissa Pigott, Ph.D.

On June 27, 2023

Category: Business Frustrations, Business Relationships, Business Travel, Careers, Common Courtesy, Employment, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Growing Old is Not for Sissies, Jury Research, Life Outside of Work, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Managing Employees, Marketing your Business, Psychology, Small Business Success, Travel, Trial Consultants

Some people have experienced significant loss, hardship, and a decline in physical and mental health during their lives. (I often think about Nelson Mandela’s 27 years of imprisonment as an example of this type of personal suffering.) Other people have had some serious setbacks, such as a bankruptcy, death of a parent, or a chronic […]

Another View

David H. Fauss, M.S.M.

On June 27, 2023

Melissa wrote her part of this post some time ago, during the 2020 pandemic, and I’m playing catch up. In a way, it is interesting to see how things have worked out over time, due to changes triggered by a pandemic. Many things have changed permanently. Work place changes are a big and obvious change. […]

One of Us Must Be Wrong

A Point of View

David H. Fauss, M.S.M.

On April 27, 2023

Category: Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Trial Consultants

One of our first marketing trips when Melissa and I started Magnus was to my hometown of Jacksonville to call on family friends and referrals. I will always remember visiting one of those attorneys, Carl, who told us that he and his client, an insurance adjuster, disagreed on the value of a case. It was […]

Another View

Melissa Pigott, Ph.D.

On April 27, 2023

Category: Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Trial Consultants

David’s post reminds me of a song; of course it does! The song is titled, “You Know I’m Right” and it was written by David Gilmour (of Pink Floyd fame). One of the lines in the song is “Either you are wrong or I am right.” Another is “Why should you bother with the other […]

When Not to Wear Shorts

A Point of View

Melissa Pigott, Ph.D.

On April 25, 2023

Category: Business Frustrations, Business personalities, Careers, Employment, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Managing Employees, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

I live in Florida. I have lived in Florida almost all my life, with the exception of living out of state for a couple of years for employment reasons. I know it’s hot in my home state of Florida. I live here and if you’re hot when we are together, I am probably hot too. […]

Another View

David H. Fauss, M.S.M.

On April 25, 2023

In my mind, there are many “costumes” which are appropriate in different situations. As a photographer, I dressed to blend into the environment where I would be shooting. If it was a business event, I would wear a shirt/tie or sometimes, a tuxedo, to seem to be a part of the event. Casual events, like […]

Pay Your Own Way Marketing

A Point of View

David H. Fauss, M.S.M.

On April 20, 2023

Category: Business Frustrations, Business personalities, Entrepreneurship, Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants

Marketing is a big topic. It covers many things including advertising, sales, strategy, research and more. It was one of my 3 undergraduate majors and though some things have changed, for example, the transition from traditional advertising to social media advertising, the basics have long been the same. Getting yourself or your company known for […]

Another View

Melissa Pigott, Ph.D.

On April 20, 2023

My first job upon completion of my Ph.D. was Director of Marketing Research at a large hospital in Jacksonville. I don’t know what the marketing department’s budget was, but the amount of money it spent on marketing and public relations must have been in the multi millions. I can’t begin to imagine what this hospital, […]

Constant Reinvention

A Point of View

David H. Fauss, M.S.M.

On April 6, 2023

Category: Business Frustrations, Careers, Employment, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting, Workplace Technology

Much of what we do as trial consultants remains constant over time. Social science research is well established in terms of methodologies such that the changes are in the margins. Technological changes are not a major factor in our world, yet, we constantly look at processes and technologies to improve our work. Among those have […]

Another View

Melissa Pigott, Ph.D.

On April 6, 2023

David and I are rarely on the cutting edge when it comes to adopting new technology and new ways of doing things, however, we are usually light years ahead of most people we know. Recently, we have had the pleasure of hosting 2 of my friends/colleagues in our home for an extended period. Both of […]

Live a Little – Hawai’ian style

A Point of View

Melissa Pigott, Ph.D.

On March 14, 2023

Category: Business personalities, Business Travel, Careers, Employment, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Giving Back, Growing Old is Not for Sissies, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Mental Health, Psychology, RoadWarrior, Small Business Success, Travel, Trial Consulting, Work-Life

David and I have visited Hawai’i several times. It is one of our favorite places and somewhere I would enjoy making my home. I learned a lot on our trips to Hawai’i, including that the rainbows for which it is famous are possible only because, you guessed it, it rains a lot, daily it seems. […]

Another View

David H. Fauss, M.S.M.

On March 14, 2023

Living a little is a concept some people don’t appreciate until it is too late. The ability to live a little is probably one of the primary reasons Melissa and I enjoy owning our own company. We frequently build a little “living” into our “working.” Very often, this involves exploring a venue where we are […]

Copyright

A Point of View

David H. Fauss, M.S.M.

On March 9, 2023

Category: Business Frustrations, Entrepreneurship, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success

The photographer in me is compelling me to write about copyrights in this post. The © symbol is the most common way that photographers and artists, of all types, mark their work as copyrighted. There are other “approved” markings, including “Copr.” or the whole word “Copyright” along with the year of publication and name of […]

Another View

Melissa Pigott, Ph.D.

On March 9, 2023

Category: Business Frustrations, Entrepreneurship, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success

It is amazing to me how many of David’s beautiful photos have been purloined, including by attorneys, judges, and the media. Some people and organizations evidently believe they are entitled to take whatever they want, even if it doesn’t belong to them. David is forceful about protecting his copyrights. His photos are similar to any […]

Managing Expectations

A Point of View

David H. Fauss, M.S.M.

On March 2, 2023

Category: Business Frustrations, Business Relationships, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants

This is the third post in a series on professionalism. This one is about making “keepable promises” with regard to deadlines and deliverables. We, at Magnus, work in a world with many deadlines; very often, these are deadlines beyond the control of our clients. That is, judges set trial dates and discovery deadlines with which […]

Another View

Melissa Pigott, Ph.D.

On March 2, 2023

I recently observed my 50th anniversary of employment. Having lost my father at an early age, I had to work in order during high school to help my mother with our household expenses. In 50 years of working, I can proudly say that I have never, ever, missed a deadline or failed to deliver my […]

1 2 … 18 Next →

Archive | Marketing your Business

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

About Magnus