Archive | Marketing your Business

Run of the House

I booked a hotel room recently and, while navigating the rates, I came across one that said “run of house.” I know this means “you get what we’ve got left.” It is doubtful that this would ever be an exciting upgrade, but maybe. In my experience, upgrades rarely happen even when I’m paying higher rates. […]

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The expression, “run of the house” does not have a positive connotation for me.  I prefer to know what I am getting and even more than that, I prefer to know I am getting the best I can possibly get.  I dislike most surprises because many people are not as discerning as me, therefore, what […]

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Modern Communications

Writing this post in mid 2022, I want to comment on modern communications technologies. Especially due to the pandemic, the “modern” technologies of cellular telephones and virtual meetings (Zoom, etc.) have become more common in the world of business. This is for better or worse, depending on point of view. These technologies are great because […]

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David spends significantly more time talking on the telephone than I do, but I share his frustrations.  The poor quality of some people’s internet connections make it difficult to have a meaningful telephone conversation.  This is compounded when the conversation is via a platform, such as Zoom, that includes both audio and video components.  Constant reminders […]

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Zenobia

Recently, a long time friend of my family’s, Woody Hanson, posted an old photo on a social media site that brought back fond memories. The photo was of Zenobia King Hill, the owner of a modeling school in my hometown of Fort Myers, Florida. Zenobia was from Alabama; she attended the famous John Robert Powers […]

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I’ve heard many stories about Zenobia over the years, but it was not until I saw the photo Melissa referenced, with the description, that I actually knew how her name was spelled.   Melissa, as well as some of her friends, have spoken fondly of Zenobia over the years.  I’ve heard about the life skills learned, […]

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If You Won’t Practice, Don’t Bother Learning

As I mentioned in my previous post, “practice makes perfect,” my childhood piano teacher, Corella Johnson, insisted that all her piano and organ students practice their instrument(s) at least 30 minutes a day. The first thing she did at every lesson was ask her students to play the piece of music they were learning, so […]

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Childhood music lessons didn’t work well for me.  I tried guitar and piano but found I’d much rather go fishing or tromp through the woods than hone those skills.  Perhaps it was also because my early music lessons focused too much on fundamentals, rather than playing a song, these music experiences were not attractive to […]

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Practice Makes Perfect

Practice makes perfect. How many times have we heard this phrase? I have heard it too many times to count! I started playing the piano when I was 6 years old. I started playing the organ when I was 11. My piano and organ teacher was a wonderful friend and neighbor, Corella Johnson, who had […]

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I can attest to Melissa’s commitment to practice.  She takes it seriously and is religious about it, as long as her “day job” doesn’t interfere.  But practice gets a bad rap, that is a bad name.  Melissa’s practice time is often better characterized as “playing” as in “playing the bass.”  Practice seems repetitive and punitive.  […]

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Commercial Litigation: Benefits of a Trial Consultant, Part 3

In the 3rd post in the commercial litigation series, I want to bring some points together. We’ve discussed that executives are accustomed to being in charge, to being the “boss,” and that as litigants, it is often frustrating for them not to be. Also discussed is the fact their perspective may not align with decision […]

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When executives make important business decisions, they must have all available data in order to make the correct decision.  When making the correct decision has an impact on the company’s bottom line, it is imperative to assess every nuance that could impact the company’s future.  In the world of litigation, the bottom line of a […]

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Commercial Litigation: Benefits of a Trial Consultant, Part 2

This is part 2 of the benefits of a jury or trial consultant in commercial litigation. As noted in the prior post, in commercial litigation, high powered people are often involved. We have been involved in many cases in which these parties were “out for blood.” Even though the cases were “only about money,” the […]

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Magnus has worked on numerous commercial cases in which things between or among the parties became personal.  Some people wrongly believe that, because commercial cases are mostly about money (as opposed to compensating someone for an injury), they are boring and impersonal.  This belief is a misconception because, although commercial cases involve a plaintiff suing […]

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Commercial Litigation: Benefits of a Trial Consultant, Part 1

I had a conversation with a friend/client recently. He previously hired us in a personal injury case, but now works in a firm that does mostly commercial litigation. The question arose about what we, at Magnus, do in commercial cases. I explained that a high percentage of our cases are commercial cases. Sometimes, clients or […]

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I have worked with many witnesses during my career.  As with many things in life, my first experience is memorable.  The case was a high profile case in my hometown and the key witness was the owner of a well known and well respected corporation.  Both the corporation and its owner were defendants in the […]

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If You Have to Ask the Price…

The old adage, “if you have to ask the price, you can’t afford it” came to mind when speaking with a client recently. He asked for a menu of services with prices. This is something that we, at Magnus, have never published because our fees/prices vary depending on the specific details of a case. During […]

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I know David would be disappointed if I didn’t mention my favorite slogan about prices.  My dad was born in Medart, Florida, which is located in Wakulla County.  (For those of you who are unfamiliar with Wakulla County, it is located in the Florida Panhandle, near Tallahassee, although culturally speaking, it is worlds away!)  I […]

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Hallowed Ground at Modern Music

By the time I started taking weekly bass guitar lessons at Modern Music, it was anything but modern. Having opened for business in 1970, it was well past its prime by the time I started going there in 2003. Modern Music sold new and used guitars (it was a Fender retailer), amplifiers, PA systems, sheet […]

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It is amazing to think of all that Melissa and I have learned based on the decision I made to get her a bass guitar.  It was time for her to do what she’d always told me she regretted not being able to do when she was a teen.  Modern Music has been one of […]

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