Archive | Marketing your Business

Hiding behind Email

Prompted by my posts about “different direction” and “ghosting,” a related phenomenon is hiding behind email, especially as a way to deliver bad news. Maybe it is just me, but it seems a matter of professionalism and fairness that, if one asks someone else to do something like prepare a proposal for consulting services, the […]

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I love to discuss, and write about, etiquette.  As a social psychologist, I am keenly aware of the social norms involved in etiquette, which involves far more than knowing which fork to use.  There is a certain etiquette involved in communicating with others, in both professional and personal settings.  This includes “responding in kind” to […]

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I’m a Professional Judge of Character – Trust my 1st Impression

There have been several notable examples of my, and others’, questioning my first impressions of someone. On all of these occasions, my first impression was correct and unfortunately, questioning it caused negative turns of events. In that, as a psychologist, I am what most people would consider “a professional judge of character,” I have tried […]

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One aspect of owning a business never gets easier – hiring.  I feel like it is always a gamble.  And, I’m apparently not a good gambler because I’ve taken chances on hiring people who turned out to be ill equipped to do our work, or worse, a really bad fit, a bad choice, maybe a […]

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Better Than “Different Direction”

As a follow up to David’s last post regarding the soul killing phrase “We have decided to move in a different direction,” I will provide alternative phrases that are more appropriate forms of rejection. Keeping in mind that David, and other consultants, spend considerable time and money speaking with prospective clients, preparing proposals outlining the […]

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I like that-“vapid euphemisms.”  In my most recent vapid encounter, vapid also seemed to apply to the paralegal who called me.  Whether it was her fault or not, she not only had insufficient information to give me as to what the attorney purportedly wanted (which was an inappropriate research design, given what she did know), […]

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Different Direction

Last week I got a call from a paralegal who asked me to provide a proposal for a mock trial for a commercial case.  She told me that, although she’d been a paralegal for 25 years, she had never shopped for a trial consultant.  I walked her through the process, provided her with information on […]

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If you think about it, and I certainly have, “We are moving in a different direction” or “We are moving in another direction” is meaningless drivel.  This statement has somehow become common when it comes to rejecting job applicants, consultants’ proposals, and people, in general.  In preparing for my part of David’s post, I have […]

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Juggling

I shot a photograph of a juggler a couple years ago when I was wandering the streets of New York City while there to work on a client’s case. My eye was drawn to the colorful balls flying in the air so I walked toward the area behind the main NYC library. Turns out, several […]

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Most people have a difficult time “walking in someone else’s shoes.”  We live our daily lives, caught up in dealing with our personal issues, rarely giving much thought to what other people are going through.  David and I have a dear friend who, for as long as we have known her, has been battling a […]

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Entrepreneurial Addiction

It is well known that gamblers must occasionally win in order to keep playing their games. The easiest example is that slot machines are programmed to give back a penny or a quarter based on some number of pulls of the handle (or, push of the button). I was thinking about this phenomenon recently when […]

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Interestingly to me, both David and I wrote this post on December 17, 2020, the anniversary of our first retainer check.  Although David and I are in two different cities today, we must both be thinking of Magnus’ beginnings and the hope we had for our continued success.  As anyone who knows me will verify, […]

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Putting Technology to Use

I was prompted to write this, and the prior post, because of Magnus’ recent move. The move necessitated discarding many tools which have been useful during our careers in trial consulting. When we started Magnus in late 1993, Melissa began to receive invitations to speak to groups of lawyers, insurance adjusters, and law school students. […]

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Thanks, in large part, to David, Magnus has always been ahead of the curve when it comes to using the most up to date technology.  I have been making presentations to large audiences for my entire career.  In the old days, when I was Director of Marketing Research at a large urban hospital, an A/V […]

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Show Don’t Tell

Trial exhibits are a big part of all properly conducted litigation. Most lawyers learned long ago that showing, and not just telling, is important. Some lawyers are more effective than others with this but most of them seem not to think visually. Once again, it’s Rush to the rescue. The first track on their 1989 […]

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Remember when we, as children, were subjected to “show and tell” by well meaning teachers?  I had little use for these trivial displays, finding most of my classmates’ showing and telling dreadfully boring.  However, this being said, the “show and tell” experiences from many people’s childhood illustrates the fundamental concept that a visual representation of […]

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Serendipities

Once in a blue moon, things work out better than I had ever hoped they would. I will refer to these events as serendipities. My dear sister-in-law, Jeanette, and I were recipients of a serendipitous surprise last year when we were celebrating her birthday at a lovely beachfront restaurant. In the middle of our fantastic […]

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I’ve been reading a series of books by Michael Reisig, titled Road to Key West.  They are “light reading” about treasure hunting, set in the Florida Keys and in Central and South America; nothing heavy, just fun.  Anyway, there is a recurring line in the books “Sometimes the Gods, they get bored and they throw […]

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Online Mock Jury Research

Magnus Research Consultants has entered the online age and now offers Verdict Perception Research™ among our other services. Verdict Perception Research™ involves recruiting jury eligible citizens from a trial venue who watch pre-recorded presentations (arguments) made by attorneys regarding a lawsuit, then deliberate until they reach a unanimous verdict. While there are many differences between […]

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For many years, we at Magnus resisted adding online mock jury research to our repertoire, mainly for the limitations Melissa noted in her part of this post.  But, necessity drove us to explore the technology options and there were many options!  That variation was another of our hesitations in that some of what passes for […]

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