Archive | Marketing your Business

Make Your Own Luck

I don’t consider myself to be “lucky.” I’ve never won the lottery, well, maybe $4 at a time. And, while I know I’m “fortunate” in many ways, “lucky” isn’t how I’d describe it. I work hard, and have always done so, through school and in business. This week has been a week to reflect on […]

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David is one of the smartest people I know.  That’s one reason I like him!  Even when David was a teenager and recent high school graduate, he had the intelligence, not to mention foresight, to introduce himself to the President of Jacksonville University on, as it turns out, his first day on campus.  Call it […]

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Be Prepared: Prepared, for what?

I was, for a short while, a Boy Scout. The Boy Scout motto is “Be Prepared.” Though I wasn’t a scout for long, that motto is one I’ve taken to heart my whole life – whether personal or professional. I have always tried to use foresight and prepare for contingencies. Years ago, when working as […]

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It’s difficult to be prepared for something one doesn’t anticipate.  For example, I would never have anticipated that the COVID-19 pandemic would have led to mass hysteria over toilet paper!  What in the world has toilet paper got to do with anything?  (Yes, I know all about it now.  People are resorting to primordial behavior, […]

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Working in Changing Times

The times, they are a-changin’” said Bob Dylan, in a song of the same name. Oh yes, the times are certainly changing! The times are changing in ways most people could never have imagined. And, the times are changing whether we like it or not. At this point in my long career, I have suddenly […]

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Dylan may have sung that times were changing, but I’d suggest now, that things have changed.  Forever.  In some ways, there is no going back.  Hopefully, lessons we are learning now will make a difference going forward.  A big lesson is that invisible threats like viruses are more lethal than most any weapon of war […]

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Working Remote – Transparency

In this time of forced social distancing, with many people working remotely from home or on quarantine, I have been using some of my time to make calls or otherwise contact clients about outstanding proposals, etc. I always have a stack of people to call upon, so I’ve been reaching out. The results of these […]

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One of my favorite “gate keeper” responses, when I ask to speak with one of Magnus’ clients (including returning his/her call) is “Please hold.  Let me see if he wants to take your call.”  Wow! Talk about a put down!  That kind of response makes me wish I never called.  Far better to say “Please […]

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If the cake is bad, what good is the frosting?

David and I become inspired to write our blog posts in a variety of ways, including by sources that many people would not find particularly inspiring. As an example, this post was inspired by a fortune cookie that was included in a recent delivery from a local Chinese restaurant. Many so called fortunes found inside […]

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If the cake is bad, what good is the frosting?  I guess this is similar to the adage about not judging a book by its cover.  The book cover, or the frosting, can cover up what is worn or rotten inside.  Cutting the cake, looking under the hood, or beyond a glossy cover, reveals what […]

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We Can’t Make our Clients Do Anything

David and I recently attended a meeting with attorneys and their clients regarding a case for which they were considering retaining Magnus. The clients of the attorneys are a group of wealthy, sophisticated people who are accustomed to getting their way in all aspects of their lives. These individuals are from a variety of professional […]

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Many years ago, after we had completed a mock jury project for a first time client and he had resolved the case, I made a follow up call to him to ask his impressions.  He said everything was great, but he did have one complaint, he said, “You should have made me do this sooner.” […]

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Check SPAM for Treasure

I was recently reminded that email systems are far from infallible. I was purging email in my spam folder when I found an email from a prospective client asking for a proposal for mock jury research. The email was sent via OUR OWN WEBSITE through the “contact us” form. But, despite being sent from my […]

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Until this experience, I have never liked Spam.  When David and I have visited Hawai’i, we noticed the popularity of the canned meat type of Spam, which is prevalent in many restaurants.  But, the kind of Spam to which David refers is the computer variety that most computer users despise for its pesky intrusiveness.  Since […]

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Don’t Confuse Expenses with Investments

This post is prompted by a comment made by someone with whom we frequently work in our litigation consulting business. He remarked how he hoped clients would recognize the value of our work, and his work, and see it as an investment, not just another litigation expense or cost. As I explained to someone yesterday, […]

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The quote David mentions was made by Bob Howe, who is an investigator with whom I have had the pleasure of working during jury selection.  A mutual client retained Bob for an upcoming case but was initially undecided about whether to retain me.  It seems that, in today’s litigation world, the services of a private […]

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Hospitality

This post is about hospitality. Not the at home type, I think we’ve covered that before; but rather, the industry type. As trial consultants, we are road warriors. I don’t know how many nights we spend away from home, but I once calculated that Melissa, Melissa and I, or I, by myself, spent 75 nights […]

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Because my personal and work lives lack routine and involve many unknowns, I find it comforting to stay in the same hotels when I travel to certain cities.  In my hometown of Fort Myers, Florida, my “hotel” used to be my childhood home until 2010, when it was sold after my mother’s passing in 2009.  […]

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Unpaid Work

As entrepreneurs, Melissa and I often work without getting paid.  The most common example from “my department” is talking with a prospective client about a new case, preparing a proposal, following up, only to hear that the project is a no go.  Perhaps the price was beyond their budget, or the client wanted to use […]

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People who lack the entrepreneurial mindset often can’t relate to David’s and my perspective regarding doing copious amounts of work for which we are not compensated.  As an example, I have made hundreds of presentations to attorneys’ and insurance companies’ associations, most of which have involved zero payment to me.  Why would I do such […]

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