Archive | Entrepreneurship

Ed Groot

Way back in 1993, Melissa and I first started contemplating opening our own trial consulting practice. Pretty soon, those discussions included a third individual, Ed Groot. The three of us were working for another trial consultant in what can simply be described as a toxic work environment. The three of us started planning what became […]

Continue Reading

I’m not sure why I was compelled to search for Ed Groot on my computer today, but something kept nagging me to do it.  I immediately came across his obituary and read that he passed away on November 30, 2020.  He would have been 80 years old on January 2, 2021.  When David and I […]

Continue Reading

Entrepreneurial Addiction

It is well known that gamblers must occasionally win in order to keep playing their games. The easiest example is that slot machines are programmed to give back a penny or a quarter based on some number of pulls of the handle (or, push of the button). I was thinking about this phenomenon recently when […]

Continue Reading

Interestingly to me, both David and I wrote this post on December 17, 2020, the anniversary of our first retainer check.  Although David and I are in two different cities today, we must both be thinking of Magnus’ beginnings and the hope we had for our continued success.  As anyone who knows me will verify, […]

Continue Reading

Technology simplifies our lives, right?

Another clean out story. In purging the old equipment to prepare for the Magnus’ move to new office, we came across VCRs, VHS tapes, cassette recorders, cassette tapes, DVD duplicators, and more. These are a history of the technology evolution in our lives. Yet, it was also a reminder of simpler times. When we first […]

Continue Reading

I don’t endorse the premise that technology simplifies our lives. Sometimes, it does, sometimes it doesn’t, and sometimes, there is no noticeable difference between old and new technology within the realm of simplicity.  I don’t mind change; in fact, I thrive on it.  And, it is relatively easy for me to learn new ways of […]

Continue Reading

Putting Technology to Use

I was prompted to write this, and the prior post, because of Magnus’ recent move. The move necessitated discarding many tools which have been useful during our careers in trial consulting. When we started Magnus in late 1993, Melissa began to receive invitations to speak to groups of lawyers, insurance adjusters, and law school students. […]

Continue Reading

Thanks, in large part, to David, Magnus has always been ahead of the curve when it comes to using the most up to date technology.  I have been making presentations to large audiences for my entire career.  In the old days, when I was Director of Marketing Research at a large urban hospital, an A/V […]

Continue Reading

Show Don’t Tell

Trial exhibits are a big part of all properly conducted litigation. Most lawyers learned long ago that showing, and not just telling, is important. Some lawyers are more effective than others with this but most of them seem not to think visually. Once again, it’s Rush to the rescue. The first track on their 1989 […]

Continue Reading

Remember when we, as children, were subjected to “show and tell” by well meaning teachers?  I had little use for these trivial displays, finding most of my classmates’ showing and telling dreadfully boring.  However, this being said, the “show and tell” experiences from many people’s childhood illustrates the fundamental concept that a visual representation of […]

Continue Reading

I’ve Got a Bartender Ear

There are many inspirations for David’s and my posts, but the most common source of my inspirations is music. I love music, more than I love psychology, and the interrelationship of music and psychology is fascinating to me. One of my favorite musicians is Jimmy Buffett, who wrote a song called, “School Boy Heart.” There […]

Continue Reading

It is fascinating to observe Melissa being approached by friends, and, with some regularity, strangers, with their problems.  Sometimes, significant problems.  She has told me that it was, in part, because of this frequent occurrence that she studied psychology.  But, beyond that bartender ear, listening is a very important skill for business and life – […]

Continue Reading

Serendipities

Once in a blue moon, things work out better than I had ever hoped they would. I will refer to these events as serendipities. My dear sister-in-law, Jeanette, and I were recipients of a serendipitous surprise last year when we were celebrating her birthday at a lovely beachfront restaurant. In the middle of our fantastic […]

Continue Reading

I’ve been reading a series of books by Michael Reisig, titled Road to Key West.  They are “light reading” about treasure hunting, set in the Florida Keys and in Central and South America; nothing heavy, just fun.  Anyway, there is a recurring line in the books “Sometimes the Gods, they get bored and they throw […]

Continue Reading

Clipped Wings

Due to recent world events, most people’s lives have changed in ways that would, previously, have been unimaginable. Although some of my retired friends and family members tell me that they stayed home, often alone, before the pandemic and thus, haven’t noticed many changes in their daily lives, the rest of us have noticed lots […]

Continue Reading

Melissa and I have posted much about travel for work or pleasure, including a list of places we’ve been (https://magnusinsights.com/2016/06/ive-been-everywhere/). And, we have generally enjoyed our travels.  Sure, it is tiring and stressful, but the rewards are many.  Our work requires travel to the trial venue so that our case assessments are conducted based on people […]

Continue Reading

I’ve Got a Lot to Learn

I’ve got a lot to learn. In fact, I’ve got more things to learn than time remaining in my life to learn about them. I learn new things every day. The learning process, for me, never stops. In my occupation as a social psychologist, I routinely read about the new research in my area. I […]

Continue Reading

Thinking one knows everything about everything, or even everything about one thing, is usually a sign that the know it all person is badly mistaken.  There are always more things to learn and those at the top of their professions, or specialities, know that.  There are people who believe they know just enough to get […]

Continue Reading

Online Mock Jury Research

Magnus Research Consultants has entered the online age and now offers Verdict Perception Research™ among our other services. Verdict Perception Research™ involves recruiting jury eligible citizens from a trial venue who watch pre-recorded presentations (arguments) made by attorneys regarding a lawsuit, then deliberate until they reach a unanimous verdict. While there are many differences between […]

Continue Reading

For many years, we at Magnus resisted adding online mock jury research to our repertoire, mainly for the limitations Melissa noted in her part of this post.  But, necessity drove us to explore the technology options and there were many options!  That variation was another of our hesitations in that some of what passes for […]

Continue Reading

Powered by WordPress. Designed by WooThemes