Archive | Entrepreneurship

Clipped Wings

Due to recent world events, most people’s lives have changed in ways that would, previously, have been unimaginable. Although some of my retired friends and family members tell me that they stayed home, often alone, before the pandemic and thus, haven’t noticed many changes in their daily lives, the rest of us have noticed lots […]

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Melissa and I have posted much about travel for work or pleasure, including a list of places we’ve been (https://magnusinsights.com/2016/06/ive-been-everywhere/). And, we have generally enjoyed our travels.  Sure, it is tiring and stressful, but the rewards are many.  Our work requires travel to the trial venue so that our case assessments are conducted based on people […]

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I’ve Got a Lot to Learn

I’ve got a lot to learn. In fact, I’ve got more things to learn than time remaining in my life to learn about them. I learn new things every day. The learning process, for me, never stops. In my occupation as a social psychologist, I routinely read about the new research in my area. I […]

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Thinking one knows everything about everything, or even everything about one thing, is usually a sign that the know it all person is badly mistaken.  There are always more things to learn and those at the top of their professions, or specialities, know that.  There are people who believe they know just enough to get […]

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Online Mock Jury Research

Magnus Research Consultants has entered the online age and now offers Verdict Perception Research™ among our other services. Verdict Perception Research™ involves recruiting jury eligible citizens from a trial venue who watch pre-recorded presentations (arguments) made by attorneys regarding a lawsuit, then deliberate until they reach a unanimous verdict. While there are many differences between […]

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For many years, we at Magnus resisted adding online mock jury research to our repertoire, mainly for the limitations Melissa noted in her part of this post.  But, necessity drove us to explore the technology options and there were many options!  That variation was another of our hesitations in that some of what passes for […]

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The Bat-tles

A Point of View

Melissa Pigott, Ph.D.

On September 29, 2020

Category: Entrepreneurship, Giving Back, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Travel

David and I recently read an article in the Miami Herald about a wildlife sanctuary called Patch of Heaven. The Patch of Heaven sanctuary is located near the Redlands area, south of Miami. It’s a nonprofit organization that is committed to the preservation of old growth tropical hammocks and various forms of wildlife that reside […]

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Another View

David H. Fauss, M.S.M.

On September 29, 2020

Category: Entrepreneurship, Giving Back, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Travel

I’m not sure why Melissa likes bats, but she does.  I guess I find them intriguing, but a bit scary.  We sometimes see them flying around the golf course behind our house and are thankful they are on the job eating mosquitos.  But, seeing them en masse is pretty amazing.  I’m thinking of when they […]

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Keep a wide angle on marketing

By now, readers of this blog know photography is a big part of my life. I got my first camera with a “normal” lens in 1978. My 2nd photography purchase, a few months later, was a wide angle lens. I love wide angle lenses and the all encompassing viewpoints they provide. I use them heavily […]

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Within our company, Magnus Research Consultants, marketing is, clearly, David’s job.  After all, he does have a college degree in marketing, as well as a master’s degree in business.  I know almost nothing about business, but I do know that marketing involves some psychology, for example, finding out about what factors are important in people’s […]

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We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

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As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

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Strange Days

Melissa is the Beatle fan(atic) in the family but I’m borrowing from the lyrics of her Fab 4 Fav, John Lennon, with this post. “Nobody told me there’d be days like these…” Nobody told us, because nobody (or well, only a few) imagined how 2020 would progress. So, here we are carrying on while the […]

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I’m thrilled to read David’s quote from a John Lennon song, “Nobody Told Me,” released posthumously in 1984 on the “Milk and Honey” album.  At the time the song was written (1980), John Lennon is said to have believed the world had lost its course.  John Lennon was murdered in 1980 but, had he lived […]

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Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

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Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

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Morning Walks

In an effort to get a bit of exercise, Melissa and I take frequent walks through our neighborhood.  It is a great neighborhood for walking and we have several routine routes.  I’ll share a secret, because of these walks, our arrival at the office is later than our official start time of 9:00 a.m.  I’m […]

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As David and I have written on numerous occasions, owning a small business requires working more than 40 hours a week.  In fact, David and I are rarely completely off work.  On the other hand, we have almost complete control over our schedules and the flexibility to work from home, from a hotel room, or […]

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Front of the house and back of the house

David and I are fortunate to have excellent restaurants located near our home in south Florida. To us, an excellent restaurant is not a chain restaurant; rather, it is a local, family owned restaurant whose proprietors take as much pride in their food and libations as we take in owning and operating our business. An […]

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Melissa’s comparison to front of house and back of house is interesting as we often struggle to figure out the division of labor.  But, she’s right in that though I participate in day of research duties and report writing, that’s her bailiwick. She, like the chef, creates the “meat” of what we do as trial […]

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