Archive | Magnus Research

Don’t let them see you panic

We keep a list of topics for these posts; this one was added to the list several years ago and I’m just getting around to writing about it. I preface the post with that because the incident(s) which inspired it were even longer ago and happened with former, not current, team members. The incidents usually […]

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Over the years I have been working as a trial consultant, I have had many reasons to panic.  I have also had many opportunities to observe my staff members panic.  There are numerous things that can, and do, go wrong, including things over which we have no control and things that occur from mistakes, carelessness, […]

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Dim Sum

A Point of View

Melissa Pigott, Ph.D.

On September 22, 2020

Category: Business Frustrations, Business Travel, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, RoadWarrior, Travel

First of all, I hope everyone who reads these posts has experienced the delightful meal known as dim sum! But, in the event the reader is unfamiliar with it, dim sum is often referred to as Hong Kong style brunch (although some restaurants serve it during evening hours). It involves small portions of delectable dumplings, […]

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Another View

David H. Fauss, M.S.M.

On September 22, 2020

Category: Business Frustrations, Business Travel, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, RoadWarrior, Travel

I was introduced to dim sum by some Aussies in 1985.  A group of them took me to their favorite spot in Sydney’s Chinatown.  I think it was on George Street, but though Melissa and I found it on one of our trips to Sydney, I fear it is no longer there.  It was an […]

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Ghost Notes

I’ve been thinking recently about how one ever demonstrates that nothing happened because something did happen. Specifically, with regard to the protests over police shootings, police abuse, etc., how does one demonstrate that new policies make a difference? The difference is noticed only when nothing happens. Undoubtedly, most police officer shootings happen because the officer […]

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David’s reference to ghost notes is quite impressive!  Ghost notes are important to me, as a bass player.  They are place holders, serving to keep the rhythm while not making a discernable musical sound.  On the thick strings of a bass guitar, ghost notes sound like a mini cymbal, leading the way to the playing […]

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Bob Arnold

I met Bob Arnold in 1986, relatively soon after David and I started dating. At the time I met Bob, he was a client of David’s when David was employed as a professional photographer. David was eager to introduce Bob and me, due to the fact that we are both self described “Beatles freaks.” For […]

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Back when I worked as photographer, I focused (get that) on a few types of clients.  One was the corporate market; public relations departments were usually my point of contact.  I was doing quite a bit of work for a large hospital, and someone new was hired in its PR department.  She suggested I meet […]

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Keep a wide angle on marketing

By now, readers of this blog know photography is a big part of my life. I got my first camera with a “normal” lens in 1978. My 2nd photography purchase, a few months later, was a wide angle lens. I love wide angle lenses and the all encompassing viewpoints they provide. I use them heavily […]

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Within our company, Magnus Research Consultants, marketing is, clearly, David’s job.  After all, he does have a college degree in marketing, as well as a master’s degree in business.  I know almost nothing about business, but I do know that marketing involves some psychology, for example, finding out about what factors are important in people’s […]

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We Do Our Jobs Even When Others Don’t

Recently, we at Magnus had what appeared, at first, to be a promising new business opportunity. This new opportunity was planned as a joint venture among 3 companies, including Magnus. Another company is a company that has been a long time vendor of ours, with the other company being known only to our vendor and […]

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As we write this, the fallout from this experience has continued.  There are some hurt feelings amongst all, especially those with whom we planned to partner.  But, the underlying objective we have at Magnus is to get the job done, and get it done well.  (I’d add that anything Melissa and I undertake is done […]

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Strange Days

Melissa is the Beatle fan(atic) in the family but I’m borrowing from the lyrics of her Fab 4 Fav, John Lennon, with this post. “Nobody told me there’d be days like these…” Nobody told us, because nobody (or well, only a few) imagined how 2020 would progress. So, here we are carrying on while the […]

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I’m thrilled to read David’s quote from a John Lennon song, “Nobody Told Me,” released posthumously in 1984 on the “Milk and Honey” album.  At the time the song was written (1980), John Lennon is said to have believed the world had lost its course.  John Lennon was murdered in 1980 but, had he lived […]

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Wally World

Soon after earning my Ph. D. in social psychology, I moved to Jacksonville, Florida to work as the Director of Marketing Research at a large hospital. My duties included conducting focus groups and surveys of the various “populations” served by the hospital: patients (soon after their discharge), employees, physicians, and the general public. Surveys of […]

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I remember hearing about Melissa’s trips to Wally World starting shortly after we met at the hospital.  She viewed the various excursions to such places as a job perk, the chance to get out from behind her desk and go for a ride in her sports car, either her red Camaro or black Corvette (there […]

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Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

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Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

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Hurricanes and Jury Selections

Recently, residents of Florida were threatened by another hurricane. In Florida, hurricanes are as much a part of our existence as that famous mouse in Orlando. Sooner or later, we Floridians will have to stop what we are doing and prepare, whether we like it or not, whether we have something better to do, or […]

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I’m writing this following another hurricane non-event.  A near miss – really near, less than 100 miles.  We did get some wind and rain, but we were ready.  We spent a full day preparing, a “wasted” Saturday effort as it turns out, and a full day resetting everything, a “wasted” Sunday.  I can only say […]

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