Archive | Marketing your Business

Billing Expectations

As a follow up to my post on professionalism based on my recent experience of being a lawyer’s client, I want to discuss billing expectations. As I told my family’s lawyer during an extremely unpleasant phone call, what he did to us was like taking one’s car to the repair shop, getting an estimate, then […]

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Almost everyone wants to know the price of something before they purchase it.  This is true regardless if someone is buying a hot dog, a car, or paying for legal services.  Things can look fine, but if they are too expensive, in consideration for what they offer, there will be a disconnect between the product/service […]

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Be Professional

This is a topic I’ve had on my “to be written” list for a long time. I’m prompted to write it now based on having been on the client side of working with a lawyer. Having been the client of lawyers on several occasions, I can say I much prefer the relationship in which the […]

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What does it mean to conduct oneself with professionalism?  Professionalism, in my opinion, does not equate with wearing an expensive suit, working in a high rise office building with a scenic view, or many of the other outward, but superficial indicators of success.  Recently, David and I spent a few days in Merida, Mexico.  We […]

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Biggest Marketing Changes in 30 Years

Recently, Melissa and I have been talking with a long time client about an issue we have, and he has, identified as being a challenge for us, and him, as a trial lawyer/mentor. That is, the “new generation” of litigators/trial lawyers lack experience with trial consultants. In a recent, eye-opening, conversation that included his young […]

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The current generation of associate attorneys and their lack of awareness of the existence of trial consultants reminds me of the years I worked as an adjunct professor.  (As a side note, for many years after I earned my Ph. D., I had 2 jobs, a full time job in the corporate world and a […]

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Show, Don’t Tell

Melissa and I wrote employee policy manuals and other training materials before we had employees. I am thinking about those today because I added a small update to the policy manual yesterday, thinking that it had been a long time since I had added anything. But, while the policy manual is pretty well set, the […]

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David never ceases to amaze me.  I cannot believe he missed a perfectly good opportunity to relate his post to a song by his favorite band, RUSH.  The title of the song is “Show Don’t Tell,” which is the title David used for this post. The premise of the song, written (of course) by Geddy […]

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Fighters or Settlers

We’ve written previously about how some lawyers seem to be more willing to go the distance, that is, take a case to trial, than others. In some discussions, this becomes a comparison of trial lawyers, who are ready for trial, and litigators, who work up cases, but seem to avoid starting a trial at all […]

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David has chosen to write about one of my favorite topics, which prompts me to mention one of my favorite clients.  I agree with the premise that some attorneys are fighters, who are willing to go to trial and “battle” for their clients’ rights, while others are fearful of going to the courthouse, instead, settling […]

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It’s Nice to Be Appreciated

Melissa and I received an unexpected thank you note and gift from the new College of Law at my alma mater, Jacksonville University. We have been doing a little to help with the start up of that program. Out of the blue came a couple of packages with nicely designed and personalized paper weights. Goodness […]

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I was pleasantly surprised to receive the beautiful and thoughtful paperweight from Jacksonville University’s College of Law.  Rarely have my efforts been rewarded with such an appreciative gesture!  My friend, Teresa, is always thoughtful when she visits David and me.  She never leaves our house without writing a thank you note and surprising us with […]

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Holiday Plans

I’m writing this near year end, but as is often the case, things are hectic as we wrap up the work for the year, and prepare for work early in the new year. Melissa and I have diligently tried for all these years to treat the last 2 weeks of the year as a break, […]

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David and I often work on holidays and during vacations.  Our business, and the world of litigation, don’t close just because we are not in the office.  I have distinct memories of: (1) doing an intake on a new case on Christmas Eve, in my mom’s Florida room, mere minutes before we opened our gifts: […]

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Constant Giving Psychology Away

I am honored to have been a member of the American Psychological Association (APA) since the early 1980s, when I was in graduate school. The APA is the largest professional organization for psychologists in the world, with over 133,000 members. On the day I am writing this post, I have renewed my APA membership for […]

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I have supported Melissa in her giving away psychology efforts for over 35 years.  Admittedly, some of the efforts she enumerated hopefully help with business development.  But, I agree that when someone has a special skill, talent, or knowledge, there are times when sharing that expertise is somehow warranted by our societal values.  I suspect […]

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Some Cases Last Longer than Imaginable

A challenging aspect of our trial consulting work is timing. It is always an issue for us to ramp up when we are engaged for a project. There is lead time in all that we do. Some clients, particularly repeat clients, understand this and call us well in advance of their “need.” Other times it […]

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I sincerely hope 10 years will be the longest time between case intake and conducting mock trials!  At this point in my life and career, I’m not certain I will be around 10 years from now!  The case to which David refers is Magnus’ infamous case #110.  As a point of reference, when we finally […]

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Social Psych = Groups = Juries

Over the years, many people have asked me what makes me qualified to work as a jury/trial consultant. I explain that I have a Ph.D. in social psychology, which is the scientific study of how people’s thoughts, feelings, and behaviors are influenced by other people and situations. Social thinking, social influence, and social behavior are […]

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I have certainly learned a lot about social psychology, by osmosis and directly from Melissa, as well as in a graduate course, taken before I had any intent of working in the trial consulting world, that helped me more than I knew it would.  It is interesting to explain the principles of psychological science to […]

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