Archive | Marketing your Business

Find out who you’re meeting with

A Point of View

Melissa Pigott, Ph.D.

On November 1, 2016

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Marketing your Business, Small Business Success

I prepare for every meeting with every client and potential client by researching them via the many sources available for finding out about people. In that most of my clients are attorneys, it is relatively simple to find out about them by looking at their firm’s website, attorney ratings services, and their bar association. Prior […]

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Another View

David H. Fauss, M.S.M.

On November 1, 2016

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Marketing your Business, Small Business Success

Once again a post was inspired by 1 particular, and unusual, meeting. But, to Melissa and me, it had many problems which are now turned into opportunities to discuss and thus is born another post. Melissa covers the reasons to do one’s homework prior to a meeting. We like to know something about those with […]

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The more you talk, the more you’ll convince me you have nothing to say

The more some people talk, the less they have to say about anything important. And, the more some people talk, the more I am convinced they have nothing to say. We have all met people who chatter on and on, saying many words about nothing in particular. Some people have “the gift of gab” and […]

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The last sentence of Melissa’s post is a variation of one of those things that everyone’s mother says to their children, or used to do so, “If you can’t say anything nice, don’t say anything at all.”  But that virtue has gone by the wayside in a world where the presidential candidates fight it out […]

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Sales 101 – Learn Names

Many principles of sales and marketing have origins in social psychology. One of the most basic principles involved in being a good salesperson is learning the name of a potential customer, then saying the person’s name during conversations, as a way of building rapport. For example, every competent car salesperson asks the name of everyone […]

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Another of our posts has been about mind games and I would have to say that the story that concluded Melissa’s post about knowing names involved a bit of a mind game on her part. I saw it coming – the person we were meeting with did not. There were several ways he could have […]

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Marketing Research and Trial Consulting – The Connection

A Point of View

David H. Fauss, M.S.M.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

Over the years we have used different ways to explain what we do, as trial/jury consultants for our attorney clients and their clients. One analogy which has resonated with most people is marketing research. Especially when the “end” client is a business person, the concept of marketing research is familiar. Whether it is a focus […]

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Another View

Melissa Pigott, Ph.D.

On October 6, 2016

Category: Litigation Tips, Marketing your Business, Trial Consulting

I frequently lecture to law firms, lawyers seminars, insurance company seminars, and other audiences. One of my most frequent lectures is entitled, “Utilizing Psychological Science in the Litigation Process.” At the beginning of this presentation, I review the four disciplines on which trial/jury consulting is based: (1) marketing research; (20) social psychology; (3) cognitive psychology; […]

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Do what you say

As a follow up to a post in which I quoted a line from Jimmy Buffett’s song, “Clichés,” “Say what you mean and mean what you say,” I will add another thought, “Do what you say.” Many people talk about doing something, but when it comes down to actually accomplishing what they have talked about, […]

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This is a topic Melissa initiated – that’s how these posts work. One of us generates the topic and then becomes the first author/blogger. The first author writes what ends up in the left column of the post, the second author then responds. Many times the right column posts follows or expands upon the left […]

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Red Flags when hiring a Trial Consultant, part 1. Predictability Claims

I recently had the opportunity to view some materials produced by a competitor for a client. In the materials, the competitor stated that a certain methodology they offered would predict the trial verdict with 90% accuracy if the case goes to trial (this is paraphrased, but is essentially what was claimed). As someone who has […]

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This is a “G rated” blog, so I will limit myself to saying there are many, many trial consultants who are full of IT (the astute reader will know what IT means in this context). Conducting small group research doesn’t predict any outcome with 90% accuracy. If it did, why would political polls assess opinions […]

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Speaking Engagements; You Never Know

A Point of View

David H. Fauss, M.S.M.

On August 4, 2016

Category: Marketing your Business, Small Business Success, Trial Consulting, Work-Life, Workplace Technology

The 1997 book by Harry Beckwith, Selling the Invisible, is about the differences in marketing a tangible product, the good old generic widget, as compared to selling an intangible product – a service. It is a wonderful book for those of us selling services, like we do as trial consultants. As a working photographer, this […]

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Another View

Melissa Pigott, Ph.D.

On August 4, 2016

Category: Marketing your Business, Small Business Success, Trial Consulting, Work-Life, Workplace Technology

In the time David and I have co-owned Magnus, I have given hundreds of presentations to audiences ranging from a handful of people in a law firm to hundreds of people in huge hotel ballrooms. Thus far, I have never received any compensation for making one of these speeches. On some occasions, the law firm […]

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Fiction Imitating Life: “Vigilante Justice”

A Point of View

David H. Fauss, M.S.M.

On July 21, 2016

Category: Business personalities, Getting the Job Done, Life Outside of Work, Marketing your Business, Partnerships, Trial Consulting

Dr. Melissa Pigott of Magnus Research Consultants is featured as a character in a book by Dr. Linda Foley, Vigilante Justice. Dr. Foley is a social psychologist who, now retired from the University of North Florida, writes murder mysteries set in Gainesville, Florida, in and around the University of Florida. Vigilante Justice is Dr. Foley’s […]

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At the time of this writing, I have known Dr. Linda Foley for 36 years. I met her when I was a psychology graduate student at F.S.U. and she was the Chairperson of the psychology department at U.N.F. At the time I met Dr. Foley, she was well established in her career, while mine had […]

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Educating clients, without alienating them

An aspect of our trial consulting business that is sometimes difficult to address is that, as noted in other posts, we have competitors with a wide variety of qualifications, from those like us, with extensive educational backgrounds and degrees, to those with no education beyond high school. Further, some of our competitors are so uneducated […]

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The title of this post is “Educating Clients, without Alienating Them,” however, there are some clients who, in my opinion, have no hope of becoming educated about the reasons why they should hire my company over one of our unqualified competitors, such that I wish the title could be, “Alienating Clients without Educating them.” Some […]

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Hiring Expertise

A recent client encounter prompts this post.  The client was requesting what we refer to as a “proposal” for mock jury research.  She repeatedly called it a “bid” and I guess it is.  It is (unfortunately) increasingly common that clients seek competitive bids.  And, while I understand this, and do the same for some minor […]

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From the earliest days of co-owning Magnus with David, it has never been our desire to be the cheapest provider of any research or consulting service we provide. It is acceptable, in my view, to provide high quality work at a reasonable/fair price, but being the low cost bidder is not something to which I […]

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