Archive | Marketing your Business

Trial Consultants & Dentists

A Point of View

David H. Fauss, M.S.M.

On March 16, 2017

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting

Okay, what do trial consultants and dentists have in common? I was prompted to think about this recently when I met a dentist who is participating in the Jim Moran Institute/Florida State University Small Business Executive Program with me. He and I were discussing how people dread going to the dentist. It is one of […]

Another View

Melissa Pigott, Ph.D.

On March 16, 2017

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting

I don’t understand why some of Magnus’ clients, all of whom are trial lawyers, are afraid of retaining us as a way to prepare for trial, mediation, and arbitration. In that lawsuits and litigation is their sole reason for their professional existence, why would they resist improving their chances of success by benefitting from our […]

Identity Crisis of Trial Consultants, Part 3: Jury v. Bench Trials or Arbitration

A Point of View

David H. Fauss, M.S.M.

On March 9, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

This is the final post in the series on the identity crisis of trial or jury consultants. In this post, I want to comment on the term “Jury Consultant.” Over the 25+ years of being in this field, in response to my self introduction, I have heard 2 other things. The first is, “…In my […]

Another View

Melissa Pigott, Ph.D.

On March 9, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

When I remark to attorneys that “Judges are people too,” they often reply, “No, they are not!’. All kidding aside, juries, judges, mediators, and arbitrators are people. They may have different backgrounds, but over the 4 decades I have been conducting research on humans, I have found people have more characteristics in common than differences. […]

Identity Crisis of Trial Consultants, Part 2: Trials v. Mediation

A Point of View

David H. Fauss, M.S.M.

On March 2, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

This is part 2 of 3 on the identity crisis of “trial consultants” and this is where the crisis becomes more problematic. When I meet attorneys and mention that I’m a trial consultant, many “get it” – they understand, especially if they have ever hired one of us. But, some attorneys who have hired trial […]

Another View

Melissa Pigott, Ph.D.

On March 2, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

David mentions attorneys who don’t “get it” when it comes to understanding the valuable role of trial consultants in the litigation process. In my opinion, many attorneys who don’t get it actually do not want to get it; that is, they are fearful we will expose their weaknesses to their clients. Many attorneys wrongly believe […]

Identity Crisis of Trial Consultants, Part 1: Trial v. Jury consultants

A Point of View

David H. Fauss, M.S.M.

On February 23, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

Various professions have identity problems. For example, when a “speech therapist” conducted a cognitive evaluation of my mom’s dementia, I had trouble understanding the connection. Even professions with seemingly solid identities, such as lawyers or doctors, are not precisely defined as to their specialty. For example, is the doctor a brain surgeon, general practitioner, or […]

Another View

Melissa Pigott, Ph.D.

On February 23, 2017

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting, Trial Science

When I am asked my occupation, I reply, “I am a social psychologist who helps attorneys prepare their cases for trial, arbitration, and mediation.” I once told one of my cousins, who lives in a rural part of Florida, that I am a “jury consultant” and she remarked how wonderful it must be to work […]

It ain’t bragging if it’s true

A Point of View

Melissa Pigott, Ph.D.

On February 14, 2017

Category: Business personalities, Careers, Common Courtesy, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

The late bass player extraordinaire, Jaco Pastorius, used to introduce himself as “The world’s greatest bass player.” To anyone who took offense, he replied, “It ain’t bragging if it’s true.” I am fortunate to possess high self esteem. I know what I am good at and, just as important, I am aware of areas in […]

Another View

David H. Fauss, M.S.M.

On February 14, 2017

Category: Business personalities, Careers, Common Courtesy, Getting the Job Done, Getting Through Life and Work, Marketing your Business, Small Business Success

Okay, for starters, Melissa does make great spaghetti, but that is not the point of this post. The point is how to get through life when one knows they are the best at, or at least really good at, something. It seems that, in many western cultures, being proud of one’s abilities, achievements, or possessions, […]

You should have made me do it sooner

A Point of View

David H. Fauss, M.S.M.

On December 22, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting

It is very rare that we ever get complaints from clients so it took me aback a few years ago when a client said, “I have one complaint.” The client was a defense attorney handling a very tragic case involving an electrocution and death. Few things are as horrible as electrocutions. He was defending the […]

Another View

Melissa Pigott, Ph.D.

On December 22, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Trial Consulting

As much as I believe my professional advice should be accepted, particularly by clients who have hired me to provide them with my advice, I have never, ever, been able to “make” or “force” a client to accept my advice. The consequences of an attorney’s failure to act upon my advice have, unfortunately, been dire, […]

Insights for Success

A Point of View

David H. Fauss, M.S.M.

On December 15, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Small Business Success, Trial Consulting, Trial Science, Work-Life, Workplace Technology

For many years, Magnus has used “Insights for Success” as a tag line in many of our marketing materials. We have recently reevaluated this concept in the process refining our materials. “Insights for Success” has much meaning, and history, to us. We at Magnus firmly believe that the trial consulting work we do helps clients […]

Another View

Melissa Pigott, Ph.D.

On December 15, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Small Business Success, Trial Consulting, Trial Science, Work-Life, Workplace Technology

As David wrote, “insights for success” has a long history in our company. We have been asked, countless times, for our success rate over the years we have been in business. Although it may appear, on the surface, that measuring our success is an easy task, in reality, defining success has proven to be quite […]

The Psychology of Litigation

A Point of View

David H. Fauss, M.S.M.

On December 8, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Small Business Success, Trial Consulting, Trial Science, Work-Life, Workplace Technology

This is a topic I came up with because I’ve been thinking about what is it Melissa and I really do as trial consultants and in our company, Magnus Research. We know what we do, but it is sometimes difficult to come up with ways to explain it. And, especially as we encounter lawyers who […]

Another View

Melissa Pigott, Ph.D.

On December 8, 2016

Category: Getting the Job Done, Litigation Tips, Marketing your Business, Psychology, Small Business Success, Trial Consulting, Trial Science, Work-Life, Workplace Technology

My education and training in social psychology was aimed toward the pursuit of a career in academia. However, experiences in graduate school led me to the realization that I would be more suited for a career in applied social psychology (in the “real world”) than becoming a college professor. My skill set is broad, such […]

Imitation is the sincerest form of flattery

A Point of View

David H. Fauss, M.S.M.

On November 24, 2016

Category: Business Frustrations, Getting the Job Done, Litigation Tips, Managing Employees, Marketing your Business, Partnerships, Psychology, Small Business Success, Travel, Trial Consulting, Work-Life, Workplace Technology

This expression which is the title of this post is credited to English author Charles Caleb Colton’s writing in 1820. I don’t feel flattered. To explain, Melissa and I formed Magnus Research Consultants, Inc. in 1993. We worked hard to come up with a name that fit many criteria we established for our new, nameless, […]

Another View

Melissa Pigott, Ph.D.

On November 24, 2016

I respectfully disagree with Mr. Colton about being flattered by imitation. Think about it. Is imitation leather flattering to real leather? Is eating imitation cheese ever a good idea? What exactly is imitation crab imitating? I could go on. When David and I discovered that one of our competitors had copied our name, we were […]

Trial Science

A Point of View

David H. Fauss, M.S.M.

On November 3, 2016

Category: Careers, Getting the Job Done, Litigation Tips, Marketing your Business, Trial Consulting, Trial Science

The TV character Dr. Bull is proving interesting in that he has introduced some terminology that may be unfamiliar to attorneys and the general public. Dr. Bull references “Trial Science” which may lead some to wonder is there any science to a trial. Many trials involve forensic science, experts, engineers, and more, but the concept […]

Another View

Melissa Pigott, Ph.D.

On November 3, 2016

Category: Careers, Getting the Job Done, Litigation Tips, Marketing your Business, Trial Consulting, Trial Science

My first job as a social psychologist working in the world of law was at a company called Litigation Sciences, Inc. LSI, as it was commonly referred to, was one of the first companies that worked for attorneys involved in high stakes litigation. LSI was founded in the late 1970s, meaning the kind of work […]

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Archive | Marketing your Business

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Another View

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