Archive | Jury Research

When to memorize

There are many things in life that do not require memorization, such as complicated mathematical and statistical formulas that can be looked up or nowadays, calculated by a computer. In addition, there are some things that used to be memorized by most people, such as frequently dialed telephone numbers, which are now programmed into speed […]

Continue Reading

I once took a memory class in Jacksonville, Florida by a local memory expert named John Currie. Currie gave seminars on memorizing things, especially names and faces. His “trick” was to suggest that one form a picture using the name as tied to the face. I found this trick moderately helpful; I was not as […]

Continue Reading

When driving the boss’ car

For most of the two plus decades David and I have co-owned our business, we have had three vehicles: his primary car, my primary car, and the so called “company truck.” The company truck is, in reality, not owned by our company but instead, is co-owned by David and me just like our other vehicles. […]

Continue Reading

Driving the “company” car, or “boss,’” car is a privilege not given lightly. In our business, of course, we know about the liability issues that are also a part of the equation. But, you have to get the job done and, as Melissa said, we have always expected that common sense would dictate that an […]

Continue Reading

Road trips

When I was growing up, my parents and I regularly took road trips. Sometimes, the road trips were relatively short, for example, to Wakulla County in north Florida, where my dad was from, to visit his relatives (to whom he referred as his “kin folk”). Other trips were of 2 or 3 weeks duration, when […]

Continue Reading

Those who are reading this post know that the road trip Melissa mentioned that we were planning turned out well.  The Mississippi Delta provided fun, good food, new friends, and some life expanding experiences.  Growing up, I did experience a few road trips, but, probably because my traveling Dad didn’t always find road trips to […]

Continue Reading

Clients are People Too

Clients are people too.  I repeat, clients are people too.  This may seem obvious to the astute reader, however, there have been many occasions on which I have had to remind my staff to treat our clients like people, instead of merely treating them like clients.  Magnus’ clients are high powered attorneys, insurance adjusters, risk […]

Continue Reading

On a research day it is a bit of a toss up who the most important people in the room are. The participants, i.e., mock jurors are critical to our projects. Without them we cannot do our work. But, without the clients, we have no work to do. Our support staff usually is comfortable with […]

Continue Reading

Preparing for Cultural Immersion

In this final post in the series about David’s and my road trip to the Mississippi Delta, I will describe some of the things we did (well, mainly, I did these things) to prepare ourselves for immersion into a culture very different from our South Florida existence. As I mentioned in a previous post, one […]

Continue Reading

This post illustrates a significant difference in Melissa’s and my personalities.  Her level of preparation for trips such as this is much more than is mine.  Domestic, or international, this is the case.  I have always done my homework in life as well.  But, I am more interested in experiential and visual immersions when traveling. […]

Continue Reading

Power of Words: Plantation ≠ big farm

This post is third in a series of posts about David’s and my experiences in the Mississippi Delta. We had fun times, but as usual, we learned some unexpected things from people we met during our trip. One of Magnus’ long time and favorite clients is named Orman Kimbrough. Orman is a native of Greenwood, […]

Continue Reading

Sometimes it is the “little” surprises that happen while traveling that are the most memorable.  I, too, found the plantation/big farm revelation mind opening.  It is also a reminder about the evolution of language.  The “de-sexisming” of language seems to have mostly evolved.  Gone are mailman, stewardess, chairman of the board, replaced with the gender […]

Continue Reading

The Delta

The Mississippi Delta is one of the most unique places I have ever visited. Although I have been through the Delta many times, I had never, until 2016, spent much time there. For those who aren’t familiar with the Delta area, it is in the northwest part of the state, between the Mississippi and Yazoo […]

Continue Reading

The state of Mississippi is to be commended for recognizing and capitalizing on the relatively recent history of music, and civil rights, which exist within its borders. They have a color coded system of informational signs to denote places of importance in the world of blues, country and civil rights history. There is also a […]

Continue Reading

Po’ Monkey

During the summer of 2016, in July to be specific, David and I took a road trip to the Mississippi Delta. The purpose of our trip was to learn about, and experience first hand, blues music. As every serious fan of rock and roll music knows, and according to Muddy Waters, “The blues had a […]

Continue Reading

I had no idea what to expect when we ventured out on this Mississippi trip. I, too, read up a bit, but was still not sure. Melissa had done more research and her knowledge of the Blues is stronger because she has spent many years absorbing information while playing bass guitar. She has gained a […]

Continue Reading

Cliques

I recently authored a post about poseurs. This is post is on a closely related topic, cliques. Cliques are present in almost all social groups. Social psychologists have, for decades, conducted research on in groups versus out groups and the societal roles played by these categorizations of people. Generally speaking, we humans prefer to socialize […]

Continue Reading

Other than being in the band, marching and concert, for much of junior and senior high, I don’t think I found myself in too many cliques.  And, I’ll report that, even within the unit of the band, there were sub cliques of those who thought they were the best of the bunch.  While I was […]

Continue Reading

Poseurs

We all know poseurs. Poseur is a French word derived from pose and poser and as we all know, it is used to describe someone who adopts a fake or insincere way of presenting himself/herself to others. There are all kinds of poseurs, including many politicians and celebrities, who affect their public image in ways […]

Continue Reading

I’m sure that Melissa and I are compatible because we share this genuine personality trait. I’ve never “gotten” or understood the poseurs – whether high school jocks or cheerleaders, or in any other context, including our current work. I know that in our current work, trial consulting, our clients have to put on a “show” […]

Continue Reading

Powered by WordPress. Designed by WooThemes