Archive | Small Business Success

Comforts of home – travel candle

In a previous post, I mentioned my use of earplugs to mask unwanted sounds while sleeping, particularly, in hotel rooms (where I spend a lot of my time!). In this, related, post, I will mention another helpful travel aid that I employ on a frequent basis: a small, scented candle. I have entered many hotel […]

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This is another example of learning from others.  Those who have been there, done that, and survived to tell about it, can be invaluable teachers.  And, travel candles are quite popular when you begin looking for them.  They are often in a tin jar with a lid that makes them easy to travel with, easy […]

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Unpaid Work

As entrepreneurs, Melissa and I often work without getting paid.  The most common example from “my department” is talking with a prospective client about a new case, preparing a proposal, following up, only to hear that the project is a no go.  Perhaps the price was beyond their budget, or the client wanted to use […]

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People who lack the entrepreneurial mindset often can’t relate to David’s and my perspective regarding doing copious amounts of work for which we are not compensated.  As an example, I have made hundreds of presentations to attorneys’ and insurance companies’ associations, most of which have involved zero payment to me.  Why would I do such […]

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Trial Consultant as Secret Weapons

Over the years Melissa and I have been working as trial consultants, we have often been called “a secret weapon” numerous times. In reality, the fact that we, or any trial consultant, is working on a case, at least in conducting pre-trial research, preparing witnesses and the like, is secret. It is confidential attorney work […]

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It is interesting for me to be frequently called a “secret weapon” by my clients. As long time readers of David’s and my posts know, the client who utilized Magnus’ services most effectively is Kim Hart, from my hometown, Fort Myers, Florida. Kim Hart “gets it,” he really does. He, along with many other of […]

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The Price of a Vacation

What is the cost of a vacation? I’m not referring to the cost of airplane tickets, the hotel, the cruise, the meals, activities, etc. I mean the less obvious costs. As I write this, I have just spent 2 days, well, maybe 1½, in a crunch time mode ensuring that all client work is under […]

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David wrote his part of this post before our fantastic vacation to the land of The Beatles, while I am writing my part after our return home. We had a wonderful vacation; it was the trip of a lifetime and a dream come true! Getting ready for it, as well as recovering from it, however, […]

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The Game Warden’s Badge

An event I observed decades ago on a dove hunting field created a memory I will never forget. Opening day of dove season is a social event, the hunt, or shoot, occurs on a large field, 30, 40, or more acres; hunters with shotguns are spread around the field. There are social norms of politeness […]

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Jumping to conclusions is rarely a good thing to do. Sometimes, one may be right, however, other times, one may be wrong. David mentions authority figures who fail to consider all of the circumstances before wrongly accusing someone of something. We have all heard numerous examples of police officers who shoot first and ask questions […]

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Rhythmically Challenged People

Rhythm. Some people have it and some people don’t. Johnny Cash sang, “Get Rhythm” as a cure for the blues, and, although I love Johnny Cash and this song, in particular, I don’t share his optimistic view about certain people’s ability to get rhythm. Fortunately for me, I have always had rhythm. I can keep […]

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“Timing is everything” takes on a new meaning when talking about keeping the beat. Because that is literally what it is about – timing. I can’t dance, but I’d like to think I can, or once could, keep the beat when I played in my high school’s band. And, I try hard not to be […]

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10 Years After

No, not the band 10 Years After. This is a post of about a pleasant surprise. Something that worked as hoped, as intended. I recently got a call from a client with whom we worked 10 years ago. She was not the primary client then; she represented one of several defendants in a large case. […]

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Having just finished typing a report for the client David mentions, I will say I’m glad our clients read, then save, our reports. It takes many days of deep thought and concentration for me to write reports for Magnus’ clients. And, due to the so called modernization and high tech nature of our work environment, […]

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Sunk Costs

I recently had a conversation with a potential first time client who requested a proposal, a request I granted as always. I followed up with a call and the discussion quickly moved to the price. That’s not uncommon. But, what struck me in this conversation was that he stated that he, and his partners, had […]

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When attorneys, such as the one David has described, contact us about the possibility of retaining us, I believe they should understand there is a cost of doing business with us. (The old biker saying is applicable to many things in life, including working with a trial consultant: No one rides for free.) It astounds […]

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Watch What You Say – You Never Know Whose Feelings Will be Hurt

My first job upon earning my Ph. D. was Director of Marketing Research at a large hospital in Jacksonville, Florida. Soon after I began working, I met an influential staff member who escorted me throughout the entire campus, introducing me to all of the high level executives whom he believed would help me in this […]

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I would add to Melissa’s elevator concerns the adage of “lose lips sink ships.” Beyond healthcare with its HIPPA rules, there are many environments where confidentiality is a concern. And, not just for the risk of hurt feelings. In fact, this is an area we make special efforts to train employees when hiring. And, we […]

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The Show Must Go On – Even With a Concussion

In the three decades I have been working as a jury/trial/litigation consultant, I have never missed attending a mock trial, focus group, or other research due to an injury or illness. Although I have been injured and sick (the latter, numerous times) on some research days, I have kept my health issues to myself. Instead […]

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Even though we’ve heard Atlanta Rhythm Section’s music for many years, listening to their songs still amazes when one listens to Paul Goddard’s bass lines. The show now goes on without him (sadly, he passed away in 2014), and I am sure he is a hard act for his successors to follow. The last time […]

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