Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]
Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case. One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]