Archive | Getting the Job Done

The Price of a Vacation

What is the cost of a vacation? I’m not referring to the cost of airplane tickets, the hotel, the cruise, the meals, activities, etc. I mean the less obvious costs. As I write this, I have just spent 2 days, well, maybe 1½, in a crunch time mode ensuring that all client work is under […]

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David wrote his part of this post before our fantastic vacation to the land of The Beatles, while I am writing my part after our return home. We had a wonderful vacation; it was the trip of a lifetime and a dream come true! Getting ready for it, as well as recovering from it, however, […]

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The Game Warden’s Badge

An event I observed decades ago on a dove hunting field created a memory I will never forget. Opening day of dove season is a social event, the hunt, or shoot, occurs on a large field, 30, 40, or more acres; hunters with shotguns are spread around the field. There are social norms of politeness […]

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Jumping to conclusions is rarely a good thing to do. Sometimes, one may be right, however, other times, one may be wrong. David mentions authority figures who fail to consider all of the circumstances before wrongly accusing someone of something. We have all heard numerous examples of police officers who shoot first and ask questions […]

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Rhythmically Challenged People

Rhythm. Some people have it and some people don’t. Johnny Cash sang, “Get Rhythm” as a cure for the blues, and, although I love Johnny Cash and this song, in particular, I don’t share his optimistic view about certain people’s ability to get rhythm. Fortunately for me, I have always had rhythm. I can keep […]

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“Timing is everything” takes on a new meaning when talking about keeping the beat. Because that is literally what it is about – timing. I can’t dance, but I’d like to think I can, or once could, keep the beat when I played in my high school’s band. And, I try hard not to be […]

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10 Years After

No, not the band 10 Years After. This is a post of about a pleasant surprise. Something that worked as hoped, as intended. I recently got a call from a client with whom we worked 10 years ago. She was not the primary client then; she represented one of several defendants in a large case. […]

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Having just finished typing a report for the client David mentions, I will say I’m glad our clients read, then save, our reports. It takes many days of deep thought and concentration for me to write reports for Magnus’ clients. And, due to the so called modernization and high tech nature of our work environment, […]

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Sunk Costs

I recently had a conversation with a potential first time client who requested a proposal, a request I granted as always. I followed up with a call and the discussion quickly moved to the price. That’s not uncommon. But, what struck me in this conversation was that he stated that he, and his partners, had […]

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When attorneys, such as the one David has described, contact us about the possibility of retaining us, I believe they should understand there is a cost of doing business with us. (The old biker saying is applicable to many things in life, including working with a trial consultant: No one rides for free.) It astounds […]

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How serious are you about winning?

Continuing the discussion started in the post entitled How much risk can you take off the table?, the conversation took another turn when our client mentioned another question he asks certain clients, “How serious are you about winning?”. He usually works for sophisticated and/or wealthy clients on commercial cases – those without physical injuries. Many […]

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It amazes me that some clients are more interested in winning their cases than others, in that I believe winning one’s case should be a desirable goal for everyone who becomes involved in litigation. In fact, if I were an attorney who worked on high stakes civil litigation, I would consider asking all of my […]

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Watch What You Say – You Never Know Whose Feelings Will be Hurt

My first job upon earning my Ph. D. was Director of Marketing Research at a large hospital in Jacksonville, Florida. Soon after I began working, I met an influential staff member who escorted me throughout the entire campus, introducing me to all of the high level executives whom he believed would help me in this […]

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I would add to Melissa’s elevator concerns the adage of “lose lips sink ships.” Beyond healthcare with its HIPPA rules, there are many environments where confidentiality is a concern. And, not just for the risk of hurt feelings. In fact, this is an area we make special efforts to train employees when hiring. And, we […]

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How much risk can you take off the table?

A recent lunch with a client involved an interesting discussion of how to convince “end” clients to spend money on mock jury research. For those who don’t know, in some cases, the lawyers advance the expenses, including expenses for things such as mock trials, and in others, they expect the actual client, the “end client,” […]

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In the early days of Magnus, our slogan used to be “reducing uncertainty.” We soon learned this was an ineffective slogan in that most attorneys don’t appear to be uncertain about anything. They may be wrong, quite wrong, but they are certain nonetheless! The idea of reducing risk is, perhaps, a better way to frame […]

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The Show Must Go On – Even With a Concussion

In the three decades I have been working as a jury/trial/litigation consultant, I have never missed attending a mock trial, focus group, or other research due to an injury or illness. Although I have been injured and sick (the latter, numerous times) on some research days, I have kept my health issues to myself. Instead […]

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Even though we’ve heard Atlanta Rhythm Section’s music for many years, listening to their songs still amazes when one listens to Paul Goddard’s bass lines. The show now goes on without him (sadly, he passed away in 2014), and I am sure he is a hard act for his successors to follow. The last time […]

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10,000 Hours

There is considerable research on what level of effort is required to perform at “master” or “expert” level at a variety of skills. Malcolm Gladwell expounded on this concept in his 2008 book, Outliers. Much of the focus of this research has revolved around becoming expert at a skill like chess or mastering a musical […]

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I don’t know how many hours it takes to gain expertise on something, but I do know expertise cannot be achieved without effort and experience. The characterization of an attorney as a “trial lawyer” is, in my opinion, misplaced unless the attorney has considerable courtroom experience. These days, many attorneys who call themselves “trial lawyers” […]

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