Archive | Jury Consultants

PowerPoint Exhibits: Good-Bad-Ugly

I had an interesting conversation today with a client who was preparing a PowerPoint presentation for an upcoming mock trial. As we discussed his plan, he mentioned that he was planning to use 20 slides for a 10 minute presentation. I tactfully suggested that 1 slide every 30 seconds is too many. This led to […]

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Death by Powerpoint.  That’s what I call the majority of Powerpoint and other, similar, electronic presentations.  I have witnessed countless attorneys “kill” their audience with electronic presentations that contain words, then more words, then even more words.  These well meaning attorneys, in their quest to educate the jury about their case, put everything they can […]

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Listen as Much as, or More Than, You Talk

Sometimes, these posts almost write themselves. This is one of those times. I am a regular reader of advice columnists in newspapers. (Yes, I still read newspapers, several, in fact, on a daily basis.) “Dear Abby” recently provided some sage advice that included a suggestion for the reader to “listen as much as you talk.” […]

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To borrow from Alex Lifeson of Rush – “Blah blah blah.  Blah blah blah, blah, blah, blah.”  Some of you may recognize this from Alex’s speech following Rush’s induction into the Rock & Roll Hall of Fame.  It was an amazing thing to hear and watch – because one could, or at least I could, […]

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When is the Last Time You Learned Something?

One of the strangest objections I have heard, relatively often, during my career as a jury/trial/litigation consultant goes something like this: “Well, I have been a VERY successful trial lawyer for many, many years and I have never, ever, hired a trial consultant. What in the world could I possibly learn from you, or another […]

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This phenomenon exists in many contexts, but given that Melissa and I have spent decades working with attorneys, it hits us from time to time, right between the eyes.  One of my college professors told me that a sign of intelligence is knowing what you don’t know.  I think about this whenever I hear the […]

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I’ll ask my parents

One source of material for these posts over the years has been the things Melissa and I have heard from employees that took us by surprise. This one is among my favorites, after the fact. We usually hire recent college graduates for our Research Associate position. Many years ago, we hired a typical, fresh from […]

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Many people have asked me if I have any kids.  I don’t know why they ask this personal question, but I always respond with, “Yes, I have had between 40 and 50 kids; they are of were my employees.”  As David said, recent college graduates have been Magnus’ Research Associates since we founded Magnus in […]

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Technology simplifies our lives, right?

Another clean out story. In purging the old equipment to prepare for the Magnus’ move to new office, we came across VCRs, VHS tapes, cassette recorders, cassette tapes, DVD duplicators, and more. These are a history of the technology evolution in our lives. Yet, it was also a reminder of simpler times. When we first […]

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I don’t endorse the premise that technology simplifies our lives. Sometimes, it does, sometimes it doesn’t, and sometimes, there is no noticeable difference between old and new technology within the realm of simplicity.  I don’t mind change; in fact, I thrive on it.  And, it is relatively easy for me to learn new ways of […]

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Putting Technology to Use

I was prompted to write this, and the prior post, because of Magnus’ recent move. The move necessitated discarding many tools which have been useful during our careers in trial consulting. When we started Magnus in late 1993, Melissa began to receive invitations to speak to groups of lawyers, insurance adjusters, and law school students. […]

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Thanks, in large part, to David, Magnus has always been ahead of the curve when it comes to using the most up to date technology.  I have been making presentations to large audiences for my entire career.  In the old days, when I was Director of Marketing Research at a large urban hospital, an A/V […]

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How Well do You Know Yourself?

One of the things I enjoy most in life is designing scientific research, including experiments and surveys. Now that I, like most people I know, have more free time than usual, due to worldwide circumstances beyond my control, I decided to devise a personality inventory to allow people to conduct a self assessment. The short […]

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Strange times have caused many strange reactions and behaviors.  Melissa’s survey asks some pertinent questions.  We have friends and family members who are coping with the pandemic, and with politics, in very different ways.  These are, without a doubt, tough times and our country, our world, is incredibly divided.  How we manage our stresses and […]

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Show Don’t Tell

Trial exhibits are a big part of all properly conducted litigation. Most lawyers learned long ago that showing, and not just telling, is important. Some lawyers are more effective than others with this but most of them seem not to think visually. Once again, it’s Rush to the rescue. The first track on their 1989 […]

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Remember when we, as children, were subjected to “show and tell” by well meaning teachers?  I had little use for these trivial displays, finding most of my classmates’ showing and telling dreadfully boring.  However, this being said, the “show and tell” experiences from many people’s childhood illustrates the fundamental concept that a visual representation of […]

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Gaffer’s Tape

Perhaps it seems a bit silly to write about something as low tech as tape, but here I go. Gaffer’s tape is a special tape that looks somewhat like duct tape. And, yes, it is “duct” tape, not “duck tape; it originated as a product to use for HVAC duct work. Duct tape is the […]

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I am a huge fan of gaffer’s tape.  It protects Magnus’ mock jurors, clients, employees, and me from tripping over all of the wires and cords that would, absent it, cause a tripping hazard.  I like the fact that it sticks on the heavy industrial carpet found in most hotel and research facility conference rooms.  […]

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Bob

There are lots of people named Bob. And, there are lots of others who are named Bobby, Robert, Robbie, or Rob. But, when I say “Bob” without mentioning a last name or when I say “my Bob,” there can never be any doubt about to whom I am referring. My Bob is Dr. Robert K. […]

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When Melissa says “I got a text message from Bob” I automatically ask “which Bob?”  We have several Bobs in our lives – all making our lives better.  I first met Bob well after Melissa and Bob finished their Ph.D. program, when Bob was teaching in Louisiana.  We had a memorable visit to his campus […]

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