In the vein of prior posts, this is an attempt to clarify another misconception about what we do as trial or jury consultants. Usually in the context of an introduction, I hear what might be called “sales objections.” There are varieties of these objections, but one is this, if introduced as a “jury consultant” I […]
I prefer the term, “litigation consultant” to other terms more frequently used to describe the kind of work I perform. When I am asked what I do for a living, I rarely say I am a “jury consultant” or a “trial consultant.” Few laypersons know the meaning of any of these expressions and surprisingly, some […]