Archive | Litigation Consultants

Origin of the Jurors

Mock jurors may seem like a species unto themselves, but, when properly recruited, they are everyday people who are representative of the trial venue. Following the post on why Magnus controls research videos, I am commenting on the origin of the mock jurors because of another subtle detail I picked up recently in reading a […]

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There are almost as many ways to recruit research participants, including mock jurors, as there are types of jury/trial consultants, with both participant recruiting and consultants falling into “the good, the bad, and the ugly” categories. I will list all of possible ways I know Magnus and its competitors recruit people to participate in research […]

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Guitar techs versus luthiers

I have been playing the bass guitar for almost 20 years and I am the proud owner of several bass guitars. I am not a collector; all of my basses are for my playing pleasure. As with many things in life, from time to time, one of my basses needs to be repaired, as was […]

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I’ll have to say that, since Melissa started playing bass, I’ve learned quite a bit more than I knew about music, and the behind the scenes aspects of music, performers, and the business of music. I don’t know that I knew what a luthier was, for example. I also didn’t know how anything about the […]

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Why We Control The Video Recordings

I recently had the unique opportunity to gather some “competitive intelligence” in the form of reviewing a competitor’s proposal. Hey, it fell into my lap; what was I supposed to do? Anyway, a small part of the proposal touted the idea of using a marketing research facility; in fact, this proposal was somewhat reliant on […]

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Call me a “control freak” all you want; I prefer not to take any chances when I am conducting research for Magnus’ clients. We are not in the video recording or production business, however, part of the services we offer to our clients includes video recording our proceedings, including the presentations made by the attorneys […]

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All my shoes are Boogie Shoes

Ballet dancers wear ballet shoes. Tap dancers wear tap shoes. Many other dancers, such as flamenco dancers, wear some form of dancing shoes. In the 1970s, a Miami group called KC & the Sunshine Band had a long series of hits, including a song called “Boogie Shoes,” released in 1978 at the height of the […]

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We attended a concert by KC & The Sunshine band recently. Their music was ubiquitous in the 70s and 80s. Not my favorite type of music, but I’ll be honest, the show was fun. From the pre-show festivities, including dancers in costume as we entered the hall, through the show with lots of energetic dancers, […]

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Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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We can find Another Driver, but we can’t Replace Me

On a recent Sunday morning, David and I, along with a Magnus staff member, were on the way to the Miami airport for a very early flight to the destination where our research project was scheduled the next day. We always try to arrive on site the day before our research projects, due to the […]

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The adage “the show must go on” is one for which we can prepare, but the reality is that, without the lead singer, it won’t be the same. Clients pay considerable amounts of money for the presence of our “lead singer.” (Well, actually, Melissa is a bass player who is happy to be in the […]

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20, 30, 50% Research Breakdown

A Point of View

Melissa Pigott, Ph.D.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

Those of us who work as trial/jury consultants usually thrive on the excitement of the research day, the day when we conduct our focus groups, mock trials, jury simulations, or employ other methods of data collection. These days, thanks to books, movies, and a certain popular television show, many people are aware of some of […]

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Another View

David H. Fauss, M.S.M.

On December 4, 2018

Category: Getting the Job Done, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants

I’ve never stopped to consider the percentages breakdown as Melissa has done here. And, I think I’d add that there is some “margin of error” depending on the case, but generally, it does come down to these three big work segments. That is, after I’ve gotten the client to agree on the research design and […]

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Priorities as Hot Potatoes

I was recently thinking about how our report production process resembles the childhood game of Hot Potato. That’s the game where a group of children passes a hot potato, or some other object, with music playing. When the music stops, someone is left holding the hot potato. Kind of like musical chairs, without walking around […]

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I must admit that I enjoy playing “hot potato” as it relates to the process of preparing a report on behalf of a client far more than I enjoyed playing the game as a child (for that matter, the game of musical chairs was not for me, either). The concept of hot potato or passing […]

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If things can go well, they will

I have a button pinned on the inside of my well worn briefcase I carry on research days that says, “If anything can go well, it will.” Notice that it says “well,” not “wrong.” I have found that, by focusing my energy on positive forces, instead of fretting about all of the negatives in life, […]

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Being positive beats its alternative – pessimism – in many ways. Though, in other posts I’ve noted having one or more “Plan B.” For me, that is not because I think something is going to go wrong. I know it may, but I’m positive that we can overcome most obstacles if we approach them with […]

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Never Assume – Juror Profiling

During a recent mock jury session, one of the most outspoken mock jurors caught the attention of our client who was watching the proceedings remotely. This client, the general counsel of a large corporation, made a comment along the lines of “nothing about that juror’s profile would have made me think she would be good […]

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Profiling. Stereotypes. Bias. Prejudice. Most of us make “snap judgments” of others on a routine basis. Sometimes, we are right, but sometimes, we are wrong, wrong, wrong. I cannot count the number of times I have been asked, “Will men or women be better for us as jurors?”, leading me to respond, “Which men? What […]

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