Archive | Litigation Research

Vitamins

Do you take vitamins? (I do, especially vitamin C, after meeting Dr. Linus Pauling, and spending a day photographing him, during a visit he made to Jacksonville University. He got a Nobel prize for his research on Vitamin C.) How about a baby aspirin? (I do that too, why not, it’s cheap and it is […]

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Taking vitamins is a health precaution some, but not all, people believe in. In addition, there are certain types of people who avoid going to see a medical doctor, dentist, or psychologist, or who avoid taking their beloved pet to a veterinarian, until they are on “death’s door,” then there are other types of people […]

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Juror Background Checks

The only universal recommendation we make to clients these days regarding trial strategies is to be prepared to have background checks conducted on the potential jurors. Though this practice must be done with some care, and with the observation of a few Bar rules, it is important to prepare for background checks early. I have […]

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The voir dire process (which is defined as asking questions of potential jurors to de-select those who cannot be fair and impartial), as arduous as it may be, is never exhaustive enough to provide all of the information we need to know about every potential juror. There are time limitations, particularly time limitations related to […]

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Internet Based/Virtual Jury Research: Part 2

My previous post outlined the reasons why online “mock jury” research is not in reality “mock jury” research. In this, related, post, I will discuss additional constraints and limitations of online “mock jury” research. I will also add that I have concerns about confidentiality with online research. Confidentiality is more than just having a confidentiality […]

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David is passionate about this topic! It was the longest post he has ever written since we have been blogging in June, 2013, and it was so long, it had to be broken into two parts. David’s second part of the posts on online “mock jury” research pertains to a crucial, but often overlooked, aspect […]

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Crazy Courthouse Story #1 Client on other side of this case

Long time readers of David’s and my blog may remember the 5 part series we wrote, entitled “Crazy Mock Juror Story” and/or the 5 part series we wrote on “Crazy Lawyer Story.” We are always eager to share some of our funny, or at a minimum, entertaining, stories about the serious work we do on […]

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The other attorney didn’t stop calling us because of this incident. He had other control issues that made working together impossible, specifically, he’d demand that Melissa be available for jury selection every day of his often 4 to 6 week trial dockets or else he wouldn’t hire us. And, of course, he wanted to do […]

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Internet Based/Virtual Jury Research: Part 1

Technology is not the answer to everything. I have recently been reminded of this when talking with more than one potential client who was curious about using internet based “jury research.” Specifically, we’ve recently been asked to bid on mock jury research only to learn that the competitor’s bid was for an online “mock jury.” […]

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Social psychology is the study of group behavior, among other things. By definition, a group is comprised of two or more people who assemble together. A jury, is of course, a unique type of group that is tasked with making important decisions that have a substantial impact on other people’s lives. When an individual or […]

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Good Cuban Sandwich

Recently, a small Cuban cafe opened near our office. While full service Cuban restaurants have never been far away, this one is really close, so I wanted to check it out (even though it is housed in a corner of a gas station). What I found was a guy with a plan. The owner proudly […]

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I agree with David; just as with many things in life, there are good Cuban sandwiches, great Cuban sandwiches, and then there are truly divine Cuban sandwiches. The differences among them are due to: (1) the quality of the ingredients; and (2) the training, expertise, and care of the person making the sandwich. One can […]

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Origin of the Jurors

Mock jurors may seem like a species unto themselves, but, when properly recruited, they are everyday people who are representative of the trial venue. Following the post on why Magnus controls research videos, I am commenting on the origin of the mock jurors because of another subtle detail I picked up recently in reading a […]

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There are almost as many ways to recruit research participants, including mock jurors, as there are types of jury/trial consultants, with both participant recruiting and consultants falling into “the good, the bad, and the ugly” categories. I will list all of possible ways I know Magnus and its competitors recruit people to participate in research […]

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Why We Control The Video Recordings

I recently had the unique opportunity to gather some “competitive intelligence” in the form of reviewing a competitor’s proposal. Hey, it fell into my lap; what was I supposed to do? Anyway, a small part of the proposal touted the idea of using a marketing research facility; in fact, this proposal was somewhat reliant on […]

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Call me a “control freak” all you want; I prefer not to take any chances when I am conducting research for Magnus’ clients. We are not in the video recording or production business, however, part of the services we offer to our clients includes video recording our proceedings, including the presentations made by the attorneys […]

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Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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Plan B isn’t All Bad

Plan B carries a connotation that it is second best and, therefore, less desirable than Plan A. I guess it is, by definition, but that’s a bad rap as sometimes Plan B turns out just fine. Sometimes, it’s probably better. A few weeks ago while in a somewhat unfamiliar small town for a trial, Melissa […]

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I have a luggage tag that says, “I live my life according to Plan B.” I have found that life isn’t always as neat and tidy as I would prefer. Because of the nature of my job and its ever changing priorities due to fluctuating trial dates of multiple attorneys, I have learned to go […]

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