Archive | Small Business Success

If You Don’t Have a Ph.D In Psychology Don’t Presume to Understand Human Nature

I have written about the phenomenon of people who have no education, training, or expertise in psychology who think they know as much about human behavior as I, a psychologist, know. I am frequently asked for my opinion about someone or something, only to be told, “Well, I don’t have a degree in psychology, but […]

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Knowing what you don’t know or knowing that you don’t know are important skills for getting through a career, or life.  An economics professor once pointed this out to me when I remarked that I felt, despite having earned highest grade on a test in his class, there was so much I didn’t know about […]

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If You Have to Ask the Price…

The old adage, “if you have to ask the price, you can’t afford it” came to mind when speaking with a client recently. He asked for a menu of services with prices. This is something that we, at Magnus, have never published because our fees/prices vary depending on the specific details of a case. During […]

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I know David would be disappointed if I didn’t mention my favorite slogan about prices.  My dad was born in Medart, Florida, which is located in Wakulla County.  (For those of you who are unfamiliar with Wakulla County, it is located in the Florida Panhandle, near Tallahassee, although culturally speaking, it is worlds away!)  I […]

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Hallowed Ground at Modern Music

By the time I started taking weekly bass guitar lessons at Modern Music, it was anything but modern. Having opened for business in 1970, it was well past its prime by the time I started going there in 2003. Modern Music sold new and used guitars (it was a Fender retailer), amplifiers, PA systems, sheet […]

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It is amazing to think of all that Melissa and I have learned based on the decision I made to get her a bass guitar.  It was time for her to do what she’d always told me she regretted not being able to do when she was a teen.  Modern Music has been one of […]

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The Hang

When my first bass guitar teacher, Doug, decided to teach bass and guitar lessons from a music store in Fort Lauderdale called Modern Music, it was the third location where I went for my lessons. The first place was Mars Music, a large and impersonal music store that went out of business a couple years […]

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Melissa tried to explain the hang to me when she first started observing it but it was difficult for me to comprehend.  The more she told me, the more it reminded me of the 2000 movie High Fidelity staring John Cusack, which involved people doing the hang in a record store.  But, it still seemed […]

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A Friend I Never Thought I’d Have

David reminded me of something recently when we spent the day at the home of our friend, Diana. David remarked that it had been a “musical weekend” because we went to a performance of the band in which one of my friends plays guitar, followed the next day by our visit with Diana, followed the […]

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I feel like I’m always 1 step removed from the musician friends Melissa has made since picking up the bass.  Most of what I knew for a long time was 2nd hand – her experiences.  But, because I enjoy seeing and hearing live music, I enjoyed going to hear these guys play out.  I remember […]

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Take Names

I’m not sure when or why I learned to “take names,” but doing so has served me well. By “taking names,” I mean making a note of the name of the person on the other end of the phone line, or maybe in person, for example, a store manager. Whether it is in the context […]

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Learning people’s names is an important skill that often takes time and effort to develop.  When selecting a jury, for example, attorneys are required to address each prospective juror by name so that the court reporter can ensure the permanent record of the trial is accurate.  The attorneys are required to address each potential juror […]

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Musical Friends

I have been a musician since 1964, when I began playing the piano, and following that, the organ. I learned a lot about music from my wonderful teacher and friend, Corella Johnson. Although Corella was an adult, who was married with children, she and I became close friends over the 12 years I took piano […]

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I had no way to anticipate what would happen when I went shopping for a bass guitar and accessories to give to Melissa.  All I knew was that she’d been interested in playing bass for quite a while and it was time to give her that chance.  I figured, and as it turns out, I […]

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By the Numbers

Periodically, I evaluate Magnus’ “numbers” on case types, history, venues, and clients. By this, I mean I classify the cases on which we’ve worked since the last time I “ran the numbers.” I, long ago, created spreadsheets for this purpose and I simply tally the new cases by client, category, venue, etc. It is relatively […]

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The number crunching that is part of David’s job is vastly different from the number crunching that is part of my job.  David’s analyses of our business sources and their associated revenue provide a good foundation for our marketing efforts as we forge ahead into another year.  It is interesting to see how our business […]

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Work Tasks Can Become Life Skills

I have written before about learning how to fold towels properly, a skill I acquired (after some initial difficulty) while working in a department store during high school. Never did I imagine that learning how to fold towels would come in handy for the rest of my life! I also learned, at the same department […]

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I never had a job which required folding towels or wrapping presents – thankfully!  I do plenty of both, with supervision for the last 30+ years of an expert, but I don’t think I would have fared well in that kind of retail environment.  As I thought about Melissa’s post, I asked myself what have […]

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No Headphones in Office

I’m catching up on some topics I came up with years ago. I came across this one regarding the use of headphones during work hours. We haven’t had much of a problem with this, but when we did, it was one of those things that caught me off guard. The fact that someone would be […]

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No headphones in the office!  No ear buds in the office!  No music in the office!  No, no, and no.  I love music, as almost everyone who knows me is aware.  I love music played loudly.  Turn it up!  But, when I am working, I require absolute, or near absolute, silence.  I need to concentrate.  […]

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