Archive | Trial Consultants

Why do we do this anyway?

I’ve been writing a number of posts recently that contain quite a bit of negativity. Negative events, negative people, me griping. I realized that some might question why Melissa and I do what we do – why we chase attorneys, why we work in such a contentious world. Some people we know can’t imagine working […]

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I became a psychologist to help people. Although I am not a clinical psychologist who helps patients overcome various psychological maladies, in my job as a social psychologist who consults with attorneys, 100% of what I do is aimed at helping those in need. I like to help people. I like to make a difference […]

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Objective Data for Better Decisions – Proof for Others

I had a conversation yesterday with a client that prompts this post on a topic I’ve had on hold for sometime. When a trial consultant conducts mock jury research, or mock arbitration, or a mock bench trial, the consultant is collecting objective data to report to the client as to the specific results or verdicts […]

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At Magnus, we are “all about” data. And, just to be sure the reader knows this, “data” is the plural of “datum,” therefore, when one refers to data, to be correct, one must say things such as “the data are,” “the data have revealed,” “the data confirm,” etc. instead of wrongly describing data as if […]

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Better Safe than Sorry

A client of ours recently told me his motto was better safe than sorry. This was in the context of setting a meeting and allowing adequate time for Miami traffic – which can be a real challenge. But, his motto is something I’ve often thought about and attempted to use, tactfully, with potential clients who […]

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I am a firm believer in the motto, “better safe than sorry.” I am a careful, conscientious person who checks, then re-checks, then re-checks my work, in an attempt to prevent errors. Many of Magnus’ potential clients, however, prefer to “fly by the seat of their pants” then hope for the best outcome, sometimes having […]

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Don’t give them a freebie

The title of this blog is a something I tell new Magnus staff when trying to explain the need to do their job with as near perfection as is humanly possible. Don’t give the client anything to complain about – that’s the goal. Not that there won’t be any complaints, but make them about things […]

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Decades ago, Magnus had an employee who believed she could learn only as a result of making mistakes. She assured David and me, upon making mistake after mistake, that she never made the same mistake twice; rather, she made new mistakes that she truly believed were acceptable. Needless to say, we were quite relieved when […]

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Jurors and the Internet

During my recent jury duty experience, I noticed posters around the assembly room entitled “Juror Responsibilities Regarding the Internet and Social Media” produced by the National Center for State Courts and Center for Jury Studies. I am well aware of the issues related to jurors and social media or the internet. And, I think I’d […]

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David probably violated a rule when he took a photo of the sign, “Juror Responsibilities Regarding the Internet and Social Media.” The courthouse personnel who posted the sign should have posted another sign that said, “Take no photographs of this sign.” During Magnus’ jury research projects, I fill the role of the judge, meaning I […]

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Trial Consulting and “The Simpsons”

The reader may wonder, based on the title of this post, what is the connection between trial consulting and “The Simpsons.” No, trial consulting is not cartoonish, it is not usually funny, and our clients don’t say “D’oh!” like Homer Simpson when they are annoyed. The connection is merely time based and personal. I began […]

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Melissa and I have been together, personally and professionally, for longer than Simpsons. While I enjoy the show, she’s a bigger fan. And one thing about watching the series is that the path each episode will follow from beginning to end is never clear until the show is over! Each episode takes twists and turns […]

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Jury Duty: Hurry up and wait

A few weeks ago, a multi-colored piece of mail arrived at our house. Melissa got her hands on it when she checked the mail and, sounding like Nelson from The Simpson’s, said “Ha ha; you’ve got jury duty.” I’ll add, again – at least my 4th or 5th time in Broward County. While I’ve written […]

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Fortunately or unfortunately, David has been summoned for jury duty more than I have. And, given the length of David’s post about his most recent jury experience, I guess he has strong feelings about jury duty. In contrast to most people I know, I would love, absolutely love, serving my country as a juror. But, […]

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Disconfirming Stereotypes

A Point of View

Melissa Pigott, Ph.D.

On July 10, 2018

Category: Jury Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

Many people, including those who should know better, use stereotypes as a basis for making important decisions. Although, by definition, stereotypes can contain “a kernel of truth” (according to Dr. Gordon Allport, who coined the term), they are often incomplete and sometimes, wrong. A recent conversation with one of my clients prompts this post. The […]

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Another View

David H. Fauss, M.S.M.

On July 10, 2018

Category: Jury Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants

More than once in her career, Melissa has had to disconfirm stereotypes. Millenials are the latest target and one variable in the equation is that the attorney with predilections against a particular group is often disconnected from that group. In the case of this attorney and millenials, there is a large age gap. And, I […]

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Busy is Good!

Being busy is a good thing when you own your own business, law practice, etc. I find it interesting, though, that other people do not share my perspective. From time to time, when speaking with someone who doesn’t quite appreciate that busy is good, I try to understand why. When this happens, the person to […]

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Busy is good. In fact, being busy is great! As the co-owner of a business, I am keenly aware that the only way we can survive, in the long term, is by being busy more often than not having work to do. Of course, as in most businesses, our work volume ebbs and flows, often […]

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Checking the Price Tag

A Point of View

David H. Fauss, M.S.M.

On June 28, 2018

Category: Jury Behavior, Jury Deliberations, Litigation Research, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Consulting

The old adage “if you have to ask the price, you can’t afford it” doesn’t apply to litigation. In part, this is because, especially in the context of civil litigation, affordability is not decided by the buyer. Buyers (insurance claims adjusters, for example) usually operate as if there is no price tag to check. We […]

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Most people are interested in knowing the price of something before they buy it. Typically, when the cost of an item is substantial, for example, the cost of a house, the buyer is keenly interested in knowing the factors that are important determinants of the cost, such as neighborhood, comparable sales, re-sale potential, etc. Litigation, […]

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