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2's Company - MagnusInsights.com | Page 34

About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

10 Years After

No, not the band 10 Years After. This is a post of about a pleasant surprise. Something that worked as hoped, as intended. I recently got a call from a client with whom we worked 10 years ago. She was not the primary client then; she represented one of several defendants in a large case. […]

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Having just finished typing a report for the client David mentions, I will say I’m glad our clients read, then save, our reports. It takes many days of deep thought and concentration for me to write reports for Magnus’ clients. And, due to the so called modernization and high tech nature of our work environment, […]

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Purr more; Hiss less

Purr more; hiss less. This could be a good mantra for our lives. In other words, look for the good things in life instead of focusing on the bad things. Find solutions to problems instead of whining and complaining about them. When someone spills an entire glass of iced tea (after sweetening it with sticky […]

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It is sometimes difficult in today’s polarized world to remember to purr more. There are so many things to hiss about. But, as my now 102 year old friend Dr. Fran Kinne reminds me, be positive. Melissa and I have a purr reminder in the form of a Siamese cat named Rex. Pick him up, […]

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Sunk Costs

I recently had a conversation with a potential first time client who requested a proposal, a request I granted as always. I followed up with a call and the discussion quickly moved to the price. That’s not uncommon. But, what struck me in this conversation was that he stated that he, and his partners, had […]

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When attorneys, such as the one David has described, contact us about the possibility of retaining us, I believe they should understand there is a cost of doing business with us. (The old biker saying is applicable to many things in life, including working with a trial consultant: No one rides for free.) It astounds […]

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A scientist’s experience of the paranormal

A Point of View

Melissa Pigott, Ph.D.

On August 13, 2019

Category: Common Courtesy, Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Psychology

I am a scientist and, as a scientist, I prefer to base my decisions on data and other provable information. However, there are some things that cannot be explained by logic, science, or anything else; they remain mysteries. As I write this post at a time near the 10 year anniversary of my mother’s death, […]

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Another View

David H. Fauss, M.S.M.

On August 13, 2019

Category: Common Courtesy, Getting Through Life and Work, Growing Old is Not for Sissies, Life Outside of Work, Psychology

I was just thinking of this event recently, before reading what Melissa wrote about that night. I, too, am very glad that we were all together when Leola turned out the lights in that I don’t think the experience would have otherwise been believable. She was not connected to any machines, so there was nothing […]

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How serious are you about winning?

Continuing the discussion started in the post entitled How much risk can you take off the table?, the conversation took another turn when our client mentioned another question he asks certain clients, “How serious are you about winning?”. He usually works for sophisticated and/or wealthy clients on commercial cases – those without physical injuries. Many […]

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It amazes me that some clients are more interested in winning their cases than others, in that I believe winning one’s case should be a desirable goal for everyone who becomes involved in litigation. In fact, if I were an attorney who worked on high stakes civil litigation, I would consider asking all of my […]

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Watch What You Say – You Never Know Whose Feelings Will be Hurt

My first job upon earning my Ph. D. was Director of Marketing Research at a large hospital in Jacksonville, Florida. Soon after I began working, I met an influential staff member who escorted me throughout the entire campus, introducing me to all of the high level executives whom he believed would help me in this […]

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I would add to Melissa’s elevator concerns the adage of “lose lips sink ships.” Beyond healthcare with its HIPPA rules, there are many environments where confidentiality is a concern. And, not just for the risk of hurt feelings. In fact, this is an area we make special efforts to train employees when hiring. And, we […]

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How much risk can you take off the table?

A recent lunch with a client involved an interesting discussion of how to convince “end” clients to spend money on mock jury research. For those who don’t know, in some cases, the lawyers advance the expenses, including expenses for things such as mock trials, and in others, they expect the actual client, the “end client,” […]

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In the early days of Magnus, our slogan used to be “reducing uncertainty.” We soon learned this was an ineffective slogan in that most attorneys don’t appear to be uncertain about anything. They may be wrong, quite wrong, but they are certain nonetheless! The idea of reducing risk is, perhaps, a better way to frame […]

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The Show Must Go On – Even With a Concussion

In the three decades I have been working as a jury/trial/litigation consultant, I have never missed attending a mock trial, focus group, or other research due to an injury or illness. Although I have been injured and sick (the latter, numerous times) on some research days, I have kept my health issues to myself. Instead […]

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Even though we’ve heard Atlanta Rhythm Section’s music for many years, listening to their songs still amazes when one listens to Paul Goddard’s bass lines. The show now goes on without him (sadly, he passed away in 2014), and I am sure he is a hard act for his successors to follow. The last time […]

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10,000 Hours

There is considerable research on what level of effort is required to perform at “master” or “expert” level at a variety of skills. Malcolm Gladwell expounded on this concept in his 2008 book, Outliers. Much of the focus of this research has revolved around becoming expert at a skill like chess or mastering a musical […]

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I don’t know how many hours it takes to gain expertise on something, but I do know expertise cannot be achieved without effort and experience. The characterization of an attorney as a “trial lawyer” is, in my opinion, misplaced unless the attorney has considerable courtroom experience. These days, many attorneys who call themselves “trial lawyers” […]

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Do the Right Thing

Do the right thing. It seems both easy and obvious, but it has been my experience that doing the right thing is, for many people, neither easy nor obvious. David and I have recently experienced the passing of several people we know. One person was a dear friend for many years; one was the step-father […]

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I find it surprising that doing the right thing doesn’t come naturally to everyone. This surprise makes me realize that my parents taught some fundamental concepts to my brothers and me which transcend many situations. The right things Melissa described just seemed “necessary” to us – we did them knowing that the thing we did […]

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