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2's Company - MagnusInsights.com | Page 37

About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Common Sense (fill in the blank)

A growing pet peeve of mine is the use of phrases like “Common Sense” as in “Common Sense Legislation” or “Common Sense Rules.” (Fill in the blank after common sense with immigration reform, gun control, tax reform, health care reform, etc. and you’ll get an idea of the topics I’m thinking about when writing this.) […]

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I’m not sure what sparked David’s sudden interest in common sense. Many people I know believe they possess common sense, defined as “sound and prudent judgment based on a simple perception of the situation or facts.” Upon close examination of this, dictionary, definition of common sense, I will agree that many people have a simple […]

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Dr. Susan Broome

I am a social psychologist who, for the past 30 years, has been employed as a trial/jury consultant. Along the way and across the years, I have worked with many people, including several colleagues who have become long term friends. One of the most influential colleagues with whom I have ever worked is Dr. Susan […]

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Some people in life teach you things they don’t even appreciate they are teaching. Sometimes this is done by example. Melissa observed that Susan purchased bouquets of fresh flowers each week, which brought some color to her home in the dreary winter world of Boston. Melissa started doing this when we lived in Atlanta, which […]

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Cleaning the Closet

When we have lulls in “real work,” we have a to do list that keeps us from getting bored. At the top of that list recently was cleaning out the equipment closet. The equipment closet is where we store an array of items required for our work. You might think, by looking in our closet, […]

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As David mentioned, we have invested many thousands of dollars on equipment since Magnus’ inception in 1993. I have many fond memories of our huge video cameras that reminded me of those used by TV camera crews. Those old cameras, when new, cost a small fortune, at least as far as I was concerned. When […]

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Pretty Good for a Girl

Recently, David and I attended a concert performed by Mindi Abair and The Boneshakers. (If the reader has not heard of Mindi Abair, I strongly urge you to become familiar with this excellent musician, who, like David and me, is a Florida native.) In addition to enjoying the fantastic musical experience, I was impressed with […]

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I thought the Mindi Abair show was great! She has a tremendous stage presence, sings and plays the sax wonderfully, and, with her dynamite smile, was very photogenic (see my photos at www.dhfphotoworks.com – – go to the Rock & Roll gallery). Though I was familiar with her music, I was not aware of Her […]

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Same as it Never Was

With apologies in advance to David Byrne and others who wrote the song Same as it Ever Was, and which I recently heard, I was prompted to change “ever” to “never” for this post. Better stated, perhaps in the context of this post, it is perhaps Sane as it Never Was. As has been written […]

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Everyone experiences dementia, and other psychological maladies, differently. In addition, families and friends of people with psychological problems react to the changes in their loved one’s behavior in their own, unique, ways. There are no two people who are alike and this truism applies to coping with mental health issues in oneself and one’s family. […]

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Feed the lawyers

In a previous post, David and I discussed the challenges we have faced with some of our clients, who did not think we should provide food and beverages to the mock jurors and other research participants who work with us on a case. Sad, but true. Somewhat more surprisingly, we have had other clients who […]

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I will never forget having to contend with the feed the lawyers issue, but as with the mock jurors, I remember at least 2 scenarios. One involved governmental entities which, as with the mock jurors, would not pay for meals, for anyone. This happened more than one time and, on one occasion, the creative client […]

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Trials and Photography

I was writing a report recently and recommended that a client “focus” the jurors’ attention on a certain point. Given my 40+ years of photographic experience, I decided to test myself with this post to see if I can come up with analogies and metaphors between photography and litigation/trials. Focus is the starting point because […]

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David’s comparisons of photography and trials is an interesting perspective on two, very different, things. I will continue using his analysis with my interpretations of these areas of David’s interest by saying, from the outset, that photography and trials have one thing in common: they are not very interesting to people who are not photographers […]

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Feed the mock jurors

Conducting mock jury research, or other research involving human participants, involves many things unrelated to collecting data. Food and drinks are an important part of the work we do on behalf of our clients. Not only do we compensate our research participants for their time and effort in attending our mock juries and focus groups, […]

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I’ve previously written about my experiences as a photographer and having inconsiderate clients who did not think to provide me with a dinner on a job that lasted 6 to 8 hours (see Feed the Photographer February 2019). The amazing thing to us, with regard to the mock jurors, is how something like lunch or […]

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Chris’ Dad

This morning I learned of the death of the father of one of Melissa’s lifelong friends. Chris and Melissa have known each other since childhood. Melissa provided guidance to Chris in recent years as he and his family dealt with health and end of life issues related to his father. These included those issues related […]

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The power of human touch cannot be underestimated. Pioneering psychological research, conducted by Dr. Harry Harlow and his colleagues, beginning in the 1930s, established that physical contact is an essential part of human development. Although Dr. Harlow’s studies were primarily focused on the establishment of a bond between mothers and their offspring, it is well […]

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In some ways faster than I was

In my previous post about speed, I mentioned I am not as fast as I once was. This post may seem contradictory in that, in many ways, I am faster than I have ever been. Despite limitations related to the aging process, experience in doing what I do has made me highly efficient, not to […]

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Now this is more like what I’d expect to hear from Melissa. As we’ve noted before, we each write our posts based on a topic list which we create individually. This means neither of us know what the other has up a sleeve until we read a post the other has written. So, though I’m […]

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