About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Dance

Dance! Dance to the music! I dance often, daily, in fact. I “shake it,” “move that bass,” “boogie,” “get down,” “get funky,” or whatever anyone wants to call moving one’s body to the rhythm of the music. I dance at home, or pool side, or even while riding in a car (as long as someone […]

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I can attest to Melissa’s dancing propensities. Just this morning, before going to court to help select a jury in a challenging case, there she was, dancing while eating her breakfast in the hotel room. The dancing, I should add, is always to music. That is, music is, perhaps, the driving force in her dancing. […]

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Good Cuban Sandwich

Recently, a small Cuban cafe opened near our office. While full service Cuban restaurants have never been far away, this one is really close, so I wanted to check it out (even though it is housed in a corner of a gas station). What I found was a guy with a plan. The owner proudly […]

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I agree with David; just as with many things in life, there are good Cuban sandwiches, great Cuban sandwiches, and then there are truly divine Cuban sandwiches. The differences among them are due to: (1) the quality of the ingredients; and (2) the training, expertise, and care of the person making the sandwich. One can […]

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Hotel Fires Reveal Personalities

I have been traveling for work, and, therefore, staying in hotels across the USA, for many years. I have lost count of the number of nights I have spent in hotels, however, I know this number must be in the thousands by now. I have a “been there, done that” attitude when it comes to […]

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Melissa’s travels for work are far greater than mine, yet, on one occasion, she and I were together when the fire alarm sounded. Fortunately, we were in a much warmer climate and our response to the alarm had the benefit of learning from her prior experience. We dressed for the weather, which though warm, was […]

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Origin of the Jurors

Mock jurors may seem like a species unto themselves, but, when properly recruited, they are everyday people who are representative of the trial venue. Following the post on why Magnus controls research videos, I am commenting on the origin of the mock jurors because of another subtle detail I picked up recently in reading a […]

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There are almost as many ways to recruit research participants, including mock jurors, as there are types of jury/trial consultants, with both participant recruiting and consultants falling into “the good, the bad, and the ugly” categories. I will list all of possible ways I know Magnus and its competitors recruit people to participate in research […]

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Guitar techs versus luthiers

I have been playing the bass guitar for almost 20 years and I am the proud owner of several bass guitars. I am not a collector; all of my basses are for my playing pleasure. As with many things in life, from time to time, one of my basses needs to be repaired, as was […]

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I’ll have to say that, since Melissa started playing bass, I’ve learned quite a bit more than I knew about music, and the behind the scenes aspects of music, performers, and the business of music. I don’t know that I knew what a luthier was, for example. I also didn’t know how anything about the […]

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Why We Control The Video Recordings

I recently had the unique opportunity to gather some “competitive intelligence” in the form of reviewing a competitor’s proposal. Hey, it fell into my lap; what was I supposed to do? Anyway, a small part of the proposal touted the idea of using a marketing research facility; in fact, this proposal was somewhat reliant on […]

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Call me a “control freak” all you want; I prefer not to take any chances when I am conducting research for Magnus’ clients. We are not in the video recording or production business, however, part of the services we offer to our clients includes video recording our proceedings, including the presentations made by the attorneys […]

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All my shoes are Boogie Shoes

Ballet dancers wear ballet shoes. Tap dancers wear tap shoes. Many other dancers, such as flamenco dancers, wear some form of dancing shoes. In the 1970s, a Miami group called KC & the Sunshine Band had a long series of hits, including a song called “Boogie Shoes,” released in 1978 at the height of the […]

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We attended a concert by KC & The Sunshine band recently. Their music was ubiquitous in the 70s and 80s. Not my favorite type of music, but I’ll be honest, the show was fun. From the pre-show festivities, including dancers in costume as we entered the hall, through the show with lots of energetic dancers, […]

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Reflections on Technology Changes

I was thinking about my iPhone recently in the context of how that small, but complex, device has made changes to my daily routine, to my work pattern. It did not happen over night, nor with the iPhone alone. I have had a car phone since the early 1980s. My first was a radio-phone which […]

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I am constantly amazed at the numerous ways technology has changed our ability to perform work on behalf of Magnus’ clients. David and I have been in the trial consulting business for a long, long time. I used to marvel at the efficiency of sending a fax to a client instead of mailing them a […]

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We can find Another Driver, but we can’t Replace Me

On a recent Sunday morning, David and I, along with a Magnus staff member, were on the way to the Miami airport for a very early flight to the destination where our research project was scheduled the next day. We always try to arrive on site the day before our research projects, due to the […]

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The adage “the show must go on” is one for which we can prepare, but the reality is that, without the lead singer, it won’t be the same. Clients pay considerable amounts of money for the presence of our “lead singer.” (Well, actually, Melissa is a bass player who is happy to be in the […]

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Plan B isn’t All Bad

Plan B carries a connotation that it is second best and, therefore, less desirable than Plan A. I guess it is, by definition, but that’s a bad rap as sometimes Plan B turns out just fine. Sometimes, it’s probably better. A few weeks ago while in a somewhat unfamiliar small town for a trial, Melissa […]

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I have a luggage tag that says, “I live my life according to Plan B.” I have found that life isn’t always as neat and tidy as I would prefer. Because of the nature of my job and its ever changing priorities due to fluctuating trial dates of multiple attorneys, I have learned to go […]

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