About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Commitment

Social psychologists often refer to the “3 Cs of Attitude Change”: conformity, consistency, and commitment. Previous posts have discussed the first two factors, conformity and consistency, and the current post will address the third factor, commitment. Commitment is the process by which people take a stand for or against a certain issue. Commitment to an […]

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Knowledge of the power of commitment is a powerful tool for attorneys. On the one hand, when someone makes a clear commitment to something which obviously is opposed to a lawyer’s position, such as Melissa’s environmental example, the choice is easy. Sometimes, however, a commitment to some belief or cause is more subtly “announced.” Being […]

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Cars and Errands and Challenges

The life – work balance thing hit home again this past week when, during a period during when our work load is high, that is, we’re busy and Melissa’s schedule is very full, “life” intervened. First, my car acted up – turns out it needed a software upgrade (pretty hard to imagine) – but it […]

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As usual, David’s post has reminded me of song lyrics. In “Beautiful Boy,” by John Lennon, there is a line that says: Life is what happens when you’re busy making other plans. How true! Just when we think we have our lives neatly organized and compartmentalized, something unexpected happens, causing us to adapt to our […]

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Consistency

A Point of View

Melissa Pigott, Ph.D.

On February 20, 2018

Category: Jury Behavior, Litigation Consultants, Litigation Tips, Magnus, Magnus Research, Psychology, Trial Consulting

Most people perceive themselves as acting consistently across time and situations. Not only do most people like to appear consistent, in order to manage others’ impressions of them, they also like to appear consistent to themselves. This desire for consistency has strong effects on people’s behavior, particularly in group situations. Consistency has implications for people’s […]

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Another View

David H. Fauss, M.S.M.

On February 20, 2018

Category: Jury Behavior, Litigation Consultants, Litigation Tips, Magnus, Magnus Research, Psychology, Trial Consulting

Because I’ve heard Melissa conducing educational programs on jury selection, I want to comment on one way the knowledge of the human desire to appear consistent is of importance to trial lawyers. In the chess game of jury selection, where the options are pre emptory strike (limited numbers), challenge for cause (no limits), or accept, […]

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Square Peg, Round Hole

A Point of View

David H. Fauss, M.S.M.

On February 15, 2018

Category: Business Frustrations, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Small Business Success

I’ve previously posted about my recent experiences in the JMI Small Business program and a takeaway I had from one of the sessions is how often small business owners “don’t fit the profile.” The problem relates to how we small business owners so often can’t answer the questions on the form like a “normal person” […]

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Another View

Melissa Pigott, Ph.D.

On February 15, 2018

Category: Business Frustrations, Getting the Job Done, Magnus, Magnus Insights, Magnus Research, Small Business Success

David and I lament about our inability to answer trite questions in ways that satisfy unimaginative questioners. For example, when a banker or other financial person asks, “How much money do you earn?” I attempt to explain I cannot answer without being asked “When?” because my job is such that, last week, I earned absolutely […]

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Conformity

Almost everyone knows the meaning of conformity. From an early age, we are taught to conform with others’ ways of doing things, to go along with group norms, and to desire to be like everyone else. Few of us actually think about the strong social pressures designed to ensure our conformity; we tend to “go […]

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Melissa states that understanding conformity is part of understanding that a group is stronger than its individual parts. That is, in our litigation consulting world, a jury is stronger than a single juror, even if a single juror can “hang” a jury. My comments conform to her statement, but I want to expand it beyond […]

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Reminder: Juries are Groups, Jurors are Individuals

So, the reader is probably thinking “duh, right, tell me something I didn’t know.” And, I agree, this should be obvious. Except when it isn’t. The beginning of a trial includes voir dire – asking questions of individuals – to determine which ones the attorney wants to include, or more accurately, exclude from a jury. […]

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David may believe it is obvious to most people that there are fundamental differences between juries and jurors, however, I must disagree with this conclusion. I find that most people, as well as most attorneys, rarely consider the group dynamics that are an integral aspect of jury behavior. In fact, I will go as far […]

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Defensive attribution

Defensive attribution has been widely researched by social psychologists since the 1960s. Defensive attribution is the bias, present in most people, that leads to blaming a victim of misfortune for his/her role in the misfortune. Among the first research studies on the topic of defensive attribution was a study that found accident victims were perceived […]

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Though I have taken graduate psychology courses, I have certainly benefited from the litigation specific tutoring and examples Melissa has provided me, and our clients, over many years. I recall one of the first times defensive attribution raised its ugly head and had to be explained to a client on the fly. Our client, a […]

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A Numbers Game

A Point of View

David H. Fauss, M.S.M.

On February 1, 2018

Category: Jury Behavior, Jury Deliberations, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Consulting

It happened last week, as it has many times before. “It,” in this case, is the random outcome of a mock jury project that surprises the clients most of all. The scenario was as follows: we were engaged to conduct mock jury research using 4 panels of mock jurors to deliberate to a verdict. The […]

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I have had the opportunity to observe thousands of mock jurors deliberate and, although I do not know in advance what their decisions will be, I know enough to realize people are not always who they appear to be. I have spent countless time watching and listening to people make decisions, including mock jury deliberations […]

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Impression management

In this series of posts, I will discuss social psychological concepts that operate in everyday life, as well as within the context of my work as a litigation/trial consultant. Some of the concepts I will cover have become well known among laypersons, that is, people who do not have an advanced degree in psychology, while […]

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This series of posts capture many of the scientific concepts at play in persuasion and human decision making. As our world largely revolves around civil litigation, issues like impression management are factors in all of our work with the fact finders – juries, mediators, arbitrators, or judges as well as with the persuaders – the […]

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Buddy Payne

We’ve met some wonderful and interesting people in our years working with trial lawyers. One of those was R.W. Payne, Jr., better known as Buddy. Buddy was a true southern gentleman, hailing from North Carolina, then Virginia. He took control of the room when he entered, walking with the swagger of the former Marine and […]

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I have met few people throughout my life who possess the charisma and charm of the late Roland W. “Buddy” Payne, Jr.  Buddy was one of the most successful attorneys in the U.S.A. during his many years of practice as a trial lawyer.  Buddy was a trial lawyer in Miami at a time when trial […]

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