About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Look it up

These days, information awaits us almost everywhere. Merely by typing a name, phrase, or word into any cell phone’s search engine, one can find out a plethora of information about that person, corporation, town, entity, etc. A couple of years ago, I had a “creepy feeling” about one of Magnus’ vendors. I typed his name […]

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Before there were millennials, I sometimes turned to my younger brother, Stephen, and asked him questions to look up somewhere. If the subject was of interest to him, on sharks or alligators and rock & roll, for example, he’d be my information source. That was after my days with an outdated World Book Encyclopedia at […]

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Fake Surveys

There is a trend in recent years for every purchase, service encounter, or dining experience to end with a customer satisfaction survey. As useful as feedback can be, it is, obvious to me that many of these “surveys” are better called “fake surveys.” That is, they lack objectivity and they lack validity. As an example, […]

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Fake surveys, like fake news, are a disservice to those who rely on them to make decisions. When I am asked to complete a survey, I complete it honestly, whether or not my answers are positive, neutral, or negative. I don’t understand the purpose of providing feedback unless it is honest, with the goal being […]

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Learn to spell

Not everyone can spell well enough to win a spelling bee. However, almost everyone living in an industrialized society has access to a multitude of resources on spelling. I have known many, many people who thoughtlessly write or type something, never caring enough to ensure their words are spelled correctly, only to say, “I can’t […]

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Building on our reading post, spelling and vocabulary are related in my mind. When one reads, he/she is often exposed to unfamiliar words. And seeing those words surely must help spelling them correctly. But, the point of my post on this topic is that misspelling (and/or using the wrong word – English can get confusing […]

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Multi tasking: When to do it and When not to do it

It seems that, in almost every work environment, people talk about multitasking.  In every field, other than perhaps repetitive assembly lines, it seems that many jobs require doing, or being ready to do, more than 1 task within a given work shift, hour, or minute.  I know mine involves: consulting, marketing, managing staff, strategic planning, […]

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There are times to multitask and times to work on one project until its completion. Think about it. How many of us have ever hired a general contractor or other home renovation person, only to have him work a couple of hours at our house, then leave in the middle of the project to work […]

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Read and read more

In my opinion, it is impossible to read too much, to learn too much, or to broaden my horizons too much. People tend to live in their own small worlds, rarely interacting with others who have different points of view, and as a result, they become staid and dull. People who don’t read, but who, […]

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Reading is an topic on which Melissa and I agree. We read some of the same things, newspapers, but many different things, like our choices in magazines and books. When it comes to magazines, we inevitably mark or save articles from our individual publications for the other to see – the shared interests of being […]

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Can’t Tell Anyone

In a prior post, I lamented how family and friends can’t relate to what Melissa and I do in our trial consulting business. One of the main reasons for their lack of understanding is the extremely high level of confidentiality involved in our work. In order for trial consultants to be able to effectively help […]

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I will begin my part of this post by saying that David’s and my careers, as well as our business, are anything but traditional. In fact, our lives, in general, are far from traditional. When we have worked with marketing professionals, including those who specialize in social media, they quickly become frustrated when we explain […]

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Why Park & Net have been married so long

My eldest brother, Park, is truly a one woman kind of man.  He and my sister-in-law, Jeanette, have been together since they were teenagers and have been HAPPILY married since 1959.  The word “happily” was capitalized in the previous sentence to emphasize that, for Park and Jeanette (or “Net,” as I have always called her), […]

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I might not wonder if the toothpaste was poisoned, but I would wonder what was wrong if I found it ready for me as Melissa describes.  But, that aside, Park and Jeanette are interesting role models in their affection for and dedication to each others.  Even in difficult times, I’ve seen them function as a […]

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No One in Family Gets It

When one chooses a non-traditional career path like Melissa and I have as trial consultants, it is difficult for some family and friends to understand what we do, and why we do it. (Heck, it’s even hard to decide what to call ourselves, as discussed in other blogs; it could be trial consultants, jury consultants, […]

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David’s topic is hilarious to me! Absolutely hilarious! For the most part, my family and friends are relatively unsophisticated people. I love them dearly, but there are few among them who really, truly “get it” when it comes to understanding what I do for a living. David describes his family’s and friends’ incomprehension about his […]

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Margie

Margie and I have been friends since 1971, when we were in 8th grade. Margie is unsurpassed among my friends in the following categories: (1) her outgoing and enthusiastic personality; (2) her commitment to living life in a joyfully happy manner, with as much fun as possible; and (3) her ability to boost my happiness […]

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Melissa is a person with many friends, including many good friends.  Though some come and go, her solid foundation is built on long term friendships.  Eighth grade was a few years ago, so when friendships last so long, they must be strong.  Fundamentally, friendships are based on some mutual connection, that is, they are a […]

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Frequent Flyer Points

When we started our blogging in mid-2013, Melissa and I started writing down a list of topics. The first 150 or so topics came quickly off the top of our heads; this is my #112. As we’ve written the posts over the past few years, topics which seemed timely were added and we have not […]

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Coincidentally, David chose to write this post soon after using hundreds of thousands of frequent flyer points to book flights to and from Greece. The process of using frequent flyer points is an arduous and stressful endeavor: one must begin by finding flights (a long time from the booking date, because frequent flyer points typically […]

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