About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Telling the end client they need a new attorney

A Point of View

David H. Fauss, M.S.M.

On September 15, 2016

Category: Business Frustrations, Business Relationships, Getting the Job Done, Litigation Tips, Trial Consulting

One of the strangest outcomes of mock jury research is the realization, and documentation, that the attorney for whom we were working was not up to the challenge. Though we never anticipated this would occur, it has. And, it has happened more than once. The first time I recall this happening was when we were […]

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Another View

Melissa Pigott, Ph.D.

On September 15, 2016

Category: Business Frustrations, Business Relationships, Getting the Job Done, Litigation Tips, Trial Consulting

The majority of Magnus’ clients are attorneys who have super sized egos. Some of our clients’ egos are well deserved, in that they are stellar advocates on behalf of their clients. Other attorneys seem to have a self conception that does not match their accomplishments. (I am well aware this happens among people in other […]

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Around by Tampa

As some readers of David’s and my posts know, I am a fourth generation Floridian who was “born and raised” in Fort Myers, on Florida’s Gulf coast. Fort Myers was a small town when I grew up and many things we needed, for example, specialty medical care, were not available there. My family spent quite […]

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I’m from the east coast of Florida, Jacksonville to be specific. Before I met Melissa, I had been to Tampa and a few other west Florida cities only a few times. I certainly knew the basic geography, but not necessarily the most efficient routes to get to places like Ft. Myers, or even Tampa. So, […]

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If you see something, say something

A Point of View

David H. Fauss, M.S.M.

On September 8, 2016

Category: Business Travel, Common Courtesy, Life Outside of Work, Travel, Work-Life

In the brave new world we live in since 9-11-01, we all have extra concerns when traveling, especially flying. Melissa and I were traveling home from client meetings in Atlanta recently when we experienced an event that made the new realities more real than ever. I was seated at the lounge near the gate, waiting […]

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Another View

Melissa Pigott, Ph.D.

On September 8, 2016

Category: Business Travel, Common Courtesy, Life Outside of Work, Travel, Work-Life

Although it would have made things simpler to intervene if we had been able to understand what was being said by the man and woman who were fighting in the Atlanta airport, without a doubt, the tone of their voices indicated something was terribly wrong. In addition, their interpersonal violence, in the form of shouting […]

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Do what you say

As a follow up to a post in which I quoted a line from Jimmy Buffett’s song, “Clichés,” “Say what you mean and mean what you say,” I will add another thought, “Do what you say.” Many people talk about doing something, but when it comes down to actually accomplishing what they have talked about, […]

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This is a topic Melissa initiated – that’s how these posts work. One of us generates the topic and then becomes the first author/blogger. The first author writes what ends up in the left column of the post, the second author then responds. Many times the right column posts follows or expands upon the left […]

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Red Flags when hiring a Trial Consultant, part 1. Predictability Claims

I recently had the opportunity to view some materials produced by a competitor for a client. In the materials, the competitor stated that a certain methodology they offered would predict the trial verdict with 90% accuracy if the case goes to trial (this is paraphrased, but is essentially what was claimed). As someone who has […]

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This is a “G rated” blog, so I will limit myself to saying there are many, many trial consultants who are full of IT (the astute reader will know what IT means in this context). Conducting small group research doesn’t predict any outcome with 90% accuracy. If it did, why would political polls assess opinions […]

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What is cognitive psychology?

A Point of View

Melissa Pigott, Ph.D.

On August 30, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Trial Consulting

Cognitive psychology is the scientific study of perceiving, remembering, and thinking about the world.  Cognition includes all sensory inputs, such as vision and hearing.  In the early days of cognitive psychology, beginning with Ulric Neisser’s 1967 book, titled, Cognitive Psychology, sensations and perceptions were studied via experiments, skilled observation, and, to a lesser extent, introspection. […]

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Another View

David H. Fauss, M.S.M.

On August 30, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Trial Consulting

Similar to my learning curve when meeting Melissa regarding social psychology, I also had to try to understand cognitive psychology.  I am glad today that I have some degree of understanding of both fields, given how much impact they have in our trial consulting work.  The truth is that knowledge of both fields expands far […]

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When we all think the same, watch out

A Point of View

David H. Fauss, M.S.M.

On August 25, 2016

Category: Business Frustrations, Careers, Getting the Job Done, Litigation Tips, Trial Consulting

I recently read a Wall Street Journal article with the same title as this post, “When we all think the same, watch out.” I smiled when I saw it because I was already thinking I could figure out where this was going. As it turned out, it related to the economy and the factors that […]

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Another View

Melissa Pigott, Ph.D.

On August 25, 2016

Category: Business Frustrations, Careers, Getting the Job Done, Litigation Tips, Trial Consulting

Groupthink is a dangerous social psychological phenomenon. It was first defined by Irving Janis in 1971 as pressures toward uniformity due to group members’ desire to agree with their leader. Groupthink is most likely to occur when: (1) the group is cohesive; (2) there are structural faults in the group (such as an absence of […]

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What is social psychology?

A Point of View

Melissa Pigott, Ph.D.

On August 23, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Trial Consulting

When I tell people I am a social psychologist, I usually have to follow up with an explanation of what it means to be a psychologist who specializes in something other than counseling people with mental health issues (the purview of clinical psychologists). Social psychology is the scientific study of people in groups. Social psychology […]

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Another View

David H. Fauss, M.S.M.

On August 23, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Trial Consulting

I admit that when Melissa and I met, I did not know how to define the sub fields of psychology.  I took a general psychology course in college and considered minoring it psychology, but with 3 majors I didn’t have time to add it.  However, as I got to know Melissa and learned more about […]

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Sharpening the Saw

A Point of View

David H. Fauss, M.S.M.

On August 18, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Small Business Success

The last of the 7 habits discussed in the 1989 book by Dr. Stephen R. Covey, The 7 Habits of Highly Effective People is entitled “Sharpening the Saw.” This habit has been summarized as focusing on continuous growth and improvement. Dr. Covey focused on 4 areas of self-renewal: physical, social/emotional, mental, and spiritual. I read […]

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Another View

Melissa Pigott, Ph.D.

On August 18, 2016

Category: Careers, Employment, Getting the Job Done, Litigation Tips, Small Business Success

It is an irony of modern litigation that “trial lawyers” rarely go to trial. In fact, many of Magnus’ clients, all of whom are trial lawyers, have not had a jury trial in several years. Not only are these attorneys in danger of losing their edge in the courtroom due to an absence of practicing […]

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Be precise

A Point of View

Melissa Pigott, Ph.D.

On August 16, 2016

Category: Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Partnerships

My education and training in social psychology taught me to be precise. For example, when reporting research results, it is essential to include the level of statistical significance so that other researchers know the strength of the research finding, as well as whether it can be generalized to other situations. My training also relates to […]

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Another View

David H. Fauss, M.S.M.

On August 16, 2016

Category: Business personalities, Careers, Getting the Job Done, Getting Through Life and Work, Partnerships

Melissa’s precision is well beyond that required of her as a social scientist. But, it is clearly strong in her rigor of both research design and the analysis of the findings. It is those things that make her a well regarded trial consultant. It is, however, more due to her personality as she clearly explains. […]

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