Author Archive | David Fauss

Strange Days

Melissa is the Beatle fan(atic) in the family but I’m borrowing from the lyrics of her Fab 4 Fav, John Lennon, with this post. “Nobody told me there’d be days like these…” Nobody told us, because nobody (or well, only a few) imagined how 2020 would progress. So, here we are carrying on while the […]

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I’m thrilled to read David’s quote from a John Lennon song, “Nobody Told Me,” released posthumously in 1984 on the “Milk and Honey” album.  At the time the song was written (1980), John Lennon is said to have believed the world had lost its course.  John Lennon was murdered in 1980 but, had he lived […]

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Customers: Happier when they leave

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

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Magnus is in the trial consulting business, not the bakery business.  Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat.  However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied.  […]

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Nuclear Verdicts: Part 2

Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]

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Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case.  One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]

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Melissa the Drill Sgt.

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

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The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus.  Henry Latimer was such a gentleman, but he was tough.  As a former Marine, and former judge, he was a master of handling difficult cases and clients.  He quickly became a favorite of ours and was a pleasure […]

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Nuclear Verdicts: Part 1

Boom – the verdict is in and it is explosive, shocking everyone involved. These verdicts are referred to “nuclear verdicts,” with the implication that they are both large and unreasonable. I read about this phenomenon regularly. It is a trend that frightens one side of the “v.” – the defense side, and emboldens the other […]

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When David and I founded Magnus in 1993, we used a slogan in our marketing materials, “Reducing Uncertainty.”  We know, based on our experience in conducting mock trials, focus groups, and attitude surveys, that our research results provide our clients with information about which they would have never known without our help.  Knowing this information […]

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Morning Walks

In an effort to get a bit of exercise, Melissa and I take frequent walks through our neighborhood.  It is a great neighborhood for walking and we have several routine routes.  I’ll share a secret, because of these walks, our arrival at the office is later than our official start time of 9:00 a.m.  I’m […]

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As David and I have written on numerous occasions, owning a small business requires working more than 40 hours a week.  In fact, David and I are rarely completely off work.  On the other hand, we have almost complete control over our schedules and the flexibility to work from home, from a hotel room, or […]

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Rodney & June

I’m surprised at myself for not writing about Rodney and June Higgs before now. My story with the Higgs shows that a chance meeting can create lifelong connections. In February, 1985, I left the USA for what would turn out to be a 13 month, 8 country, adventure. I was awarded a Rotary Foundation Scholarship […]

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David’s meeting Rodney and June Higgs was due to a wonderful set of circumstances, some of which were due to David’s intelligence and personality and others of which were due to serendipitous events.  David’s intelligence led him to graduate from college with honors, which then led him to earn a scholarship to attend one of […]

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Speak Up

Melissa and I recently had an experience that reinforced the value of speaking up. You might benefit from our experience. We’re members of a wine club which includes monthly wine tasting opportunities. Due to the COVID-19 shutdown, the tastings were suspended, but we’re still paying for them, thus, the club came up with a scheme […]

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David almost always speaks up.  He has been speaking up about things for a long time.  He told me about speaking up, in the form of challenging one of his teachers about unfair test grading, when he was a child.  David often speaks up, not only on his behalf, but on the behalf of other […]

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Sharing Connections – Referrals

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

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David frequently goes out of his way to help people.  In fact, that is one of the reasons I have always liked him!  He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her).  David and I share a “calling” to help people.  I was always taught […]

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Train the old dog

The last 3 months of pandemic restrictions have caused many of us to learn new tricks. I have thought many times of the adage, “You can’t teach an old dog new tricks.” Either that is wrong, or many of us aren’t really old, or aren’t really dogs. I’ve spoken with many people, not dogs, in […]

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Many people are more comfortable doing things the way they have always done them.  These types of people usually prefer routine over novelty.  For example, they order the same food every time they go to a restaurant; they return to the same place repeatedly when they go on an outing, such as to the beach, […]

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