In almost 30 years of owning and operating Magnus Research Consultants, David and I have been fortunate to have few complaints from clients. When there have been complaints, they have been of the following type: (1) “Your report is too long and comprehensive; it took too long for me to read”; (2) ”The charts summarizing […]
This topic is salient because I had the discussion again recently, “What is your lead time for conducting research? My client wants to put it off as long as possible, because maybe they can settle…” I patiently explained that the ramp up period, once we’ve provided a proposal, agreed on the research design, gotten approval […]