Archive | Jury Research

Facing Aging

If you are wondering what this topic of Facing Aging has to do with our trial consulting world, I’ll state right off the bat, not much. Except that, when we’re living with these issues among family and friends, it does impact our lives. It hits very close to home! And, some of the issues impact […]

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My friends and I have reached the age when we are facing many maladies, both physical and mental. When various friends of mine lament about their ailments, I remind them that we either get older or we don’t. There are only two alternatives and one is death. With the other, getting older, there exists the […]

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Tell no one what we do

An oddity of my job as a jury/trial consultant is not being able to share the details of my work with family, friends, or anyone, ever. All of the cases in which Magnus consults are high stakes matters, regardless of whether they are civil or criminal trials. Everyone who is employed by Magnus, including David […]

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In the past two weeks, news about several cases on which we have worked have appeared prominently in the news. The cases, and the results of their trials, were newsworthy. This is, no doubt, common for trial consultants and it is, admittedly, exciting to be involved in high profile or noteworthy cases. Yet, from the […]

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Feed the Photographer

Many years ago, my first career path was photography. I specialized in corporate media, including annual reports, public relations, event coverage, portraits, families (including a few dogs – the 4 legged kind) and I photographed quite a few weddings. Photographing a wedding is unique when compared to most of these other types of photography. But, […]

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Let’s face it. Some people are thoughtless. Withholding food from someone is rude, slightly mean, and for some people, can be dangerous. Many of my friends are professional musicians who, like David when he worked as a professional photographer, often work while others are having fun. I have heard countless stories from my musician friends […]

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“Cool” is as “Cool” does

Several years ago, a childhood friend of mine called to ask me if I thought he was “cool” during elementary, middle, and high school. (It seems that famous, attractive, intelligent, humorous people have self doubts like everyone else.) I didn’t have to think about my answer, which was a definitive “Yes!” to which he replied, […]

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Cool should mean more than being in the “in crowd.” And, Melissa’s definitions are beyond that. Being tolerant, being understanding, celebrating things that bring joy and happiness are among other aspects of this. Standing up for others – i.e., being a “stand up person” by standing up to injustice fits here as well. Cool often […]

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Leverage

One uses a lever to gain leverage in order to be able to move something easier than moving it without the lever. I don’t know a great deal about physics, but I get this. And, it is important to look for leverage in life, in business, and in our world, the world of litigation. There […]

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I have lost count of the number of times in my career when an attorney retains Magnus in order to gain leverage over his/her client regarding the value of a lawsuit. We have worked on cases for plaintiffs’ attorneys whose clients believe that, because the insurance (or other) company has the financial resources to pay […]

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Vitamins

Do you take vitamins? (I do, especially vitamin C, after meeting Dr. Linus Pauling, and spending a day photographing him, during a visit he made to Jacksonville University. He got a Nobel prize for his research on Vitamin C.) How about a baby aspirin? (I do that too, why not, it’s cheap and it is […]

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Taking vitamins is a health precaution some, but not all, people believe in. In addition, there are certain types of people who avoid going to see a medical doctor, dentist, or psychologist, or who avoid taking their beloved pet to a veterinarian, until they are on “death’s door,” then there are other types of people […]

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Cindy’s Question

We recently experienced one of our worst nightmares in our trial consulting business. A case on which we had been working for many months, and for which we had been planning a large scale mock trial, settled a few weeks before the mock trial was scheduled. I’m sure it was a good result for the […]

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The expression, “easy come, easy go” has no applicability to the situation David just described when we have been preliminary retained for a case that will bring in sizable revenue, only to have it cancel due to the settlement of the case. Although we always charge a sizable portion of our fees as a retainer, […]

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Juror Background Checks

The only universal recommendation we make to clients these days regarding trial strategies is to be prepared to have background checks conducted on the potential jurors. Though this practice must be done with some care, and with the observation of a few Bar rules, it is important to prepare for background checks early. I have […]

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The voir dire process (which is defined as asking questions of potential jurors to de-select those who cannot be fair and impartial), as arduous as it may be, is never exhaustive enough to provide all of the information we need to know about every potential juror. There are time limitations, particularly time limitations related to […]

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Crazy Courthouse Story #2 calendars idea

Second in the series on crazy courthouse stories is the Courthouses of Florida™ idea I had while working in courthouses all over my home state of Florida. Over the years when I have worked for attorneys during the jury selection process, I have observed their fondness for courthouses. They often regale me with stories about […]

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The crazy idea wasn’t that crazy and it turned into a challenging and mostly fun adventure. The phenomenon of associations, mostly positive, made by our clients with a particular courthouse has been interesting to observe. There are probably negative associations with some courthouses, but what we hear are, “That’s where I won my first big […]

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Internet Based/Virtual Jury Research: Part 2

My previous post outlined the reasons why online “mock jury” research is not in reality “mock jury” research. In this, related, post, I will discuss additional constraints and limitations of online “mock jury” research. I will also add that I have concerns about confidentiality with online research. Confidentiality is more than just having a confidentiality […]

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David is passionate about this topic! It was the longest post he has ever written since we have been blogging in June, 2013, and it was so long, it had to be broken into two parts. David’s second part of the posts on online “mock jury” research pertains to a crucial, but often overlooked, aspect […]

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