Archive | Jury Research

If you want something done right…

A Point of View

David H. Fauss, M.S.M.

On December 5, 2019

Category: Business Frustrations, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

I recently heard a program on NPR involving an incredible story that the host presented as a situation when the person involved should have “done it himself.” The story was from China, where someone hired a hitman to eliminate a competitor. The hitman subcontracted the job to someone else and that person hired someone else […]

Another View

Melissa Pigott, Ph.D.

On December 5, 2019

The DIY attitude is another example of many people’s inability to recognize their limitations. I was searching for flooring not too long ago and discovered numerous references to DIY flooring, including instructional videos on how to install all types of flooring, from laminate to tile. I didn’t want to know how to install flooring (by […]

No one hires me for an easy case

A Point of View

Melissa Pigott, Ph.D.

On November 26, 2019

Category: Business Frustrations, Business personalities, Getting the Job Done, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

On numerous occasions throughout my career as a jury/trial consultant, prospective clients, not to mention family members and friends, have asked me if I have ever worked on a “big” case or a “difficult” case. I used to bristle when asked this question, due to its implication that I am not intelligent, experienced, or good […]

Another View

David H. Fauss, M.S.M.

On November 26, 2019

The fact that we are called on to work on large, difficult, challenging, and unique cases is one of the intellectual thrills of working as trial consultants. And, what were once challenges are not as intimidating as they might have been years ago. The money involved in some of the cases is part of the […]

My job is to help people

A Point of View

Melissa Pigott, Ph.D.

On November 19, 2019

Category: Business Partnerships, Business personalities, Business Relationships, Getting the Job Done, Giving Back, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Consulting

Sometimes, when I am asked what I do for a living, I answer, “I help people.” Although the details of my job description have changed over the years, my entire career has been devoted to helping people. In my job as Director of Marketing Research at a large hospital, I was tasked with helping improve […]

Another View

David H. Fauss, M.S.M.

On November 19, 2019

A client called for help this week. He faces a unexpected challenge of a case that he didn’t think would get to trial – then the judge set a trial date. With a trial looming, and some extra challenges on the part of his client, he called. It helped that he is a regular reader […]

I’m happiest when I have a new data set

A Point of View

Melissa Pigott, Ph.D.

On October 29, 2019

Category: Business personalities, Careers, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Trial Consultants, Trial Consulting

One of Magnus’ former employees once remarked that the times he saw me at my happiest were the days when I was analyzing a new data set. How true! There are few things in life I enjoy more than delving into a raw data file from a recently conducted survey of potential jurors. I eagerly […]

Another View

David H. Fauss, M.S.M.

On October 29, 2019

Some girls get excited about diamonds; Melissa gets excited about data (well, diamonds too). Data sets give her the chance to use her favorite computer program – SPSS (Statistical Package for the Social Sciences). She fires up SPSS and digs in whenever she can. Sometimes the data sets are large and she can really poke […]

Trial Consultant as Secret Weapons

A Point of View

David H. Fauss, M.S.M.

On October 10, 2019

Category: Entrepreneurship, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

Over the years Melissa and I have been working as trial consultants, we have often been called “a secret weapon” numerous times. In reality, the fact that we, or any trial consultant, is working on a case, at least in conducting pre-trial research, preparing witnesses and the like, is secret. It is confidential attorney work […]

Another View

Melissa Pigott, Ph.D.

On October 10, 2019

It is interesting for me to be frequently called a “secret weapon” by my clients. As long time readers of David’s and my posts know, the client who utilized Magnus’ services most effectively is Kim Hart, from my hometown, Fort Myers, Florida. Kim Hart “gets it,” he really does. He, along with many other of […]

“What’s the next case going to be?”

A Point of View

David H. Fauss, M.S.M.

On September 19, 2019

Category: Getting the Job Done, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Glass laminates, carpet glue, yacht paint, windshield wiper technology, medical negligence, accounting malpractice, legal malpractice, burns, brain damaged babies, dog bites, hurricane damage – to coffee, hurricane building damage, construction defects, government taking of land (eminent domain), murder, rape, cruise ship based crimes, cruise ship excursions gone wrong, toxic chemicals, environmental damage, celebrities accused of […]

Another View

Melissa Pigott, Ph.D.

On September 19, 2019

As the old saying goes, “been there, done that.” There are probably some types of lawsuits on which I have not consulted, but right now, I can’t think of one! A potential client asked me recently if I’d ever worked on: (1) a big case; (2) a professional malpractice case; or (3) a securities case. […]

10 Years After

A Point of View

David H. Fauss, M.S.M.

On August 22, 2019

Category: Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

No, not the band 10 Years After. This is a post of about a pleasant surprise. Something that worked as hoped, as intended. I recently got a call from a client with whom we worked 10 years ago. She was not the primary client then; she represented one of several defendants in a large case. […]

Another View

Melissa Pigott, Ph.D.

On August 22, 2019

Having just finished typing a report for the client David mentions, I will say I’m glad our clients read, then save, our reports. It takes many days of deep thought and concentration for me to write reports for Magnus’ clients. And, due to the so called modernization and high tech nature of our work environment, […]

Sunk Costs

A Point of View

David H. Fauss, M.S.M.

On August 15, 2019

I recently had a conversation with a potential first time client who requested a proposal, a request I granted as always. I followed up with a call and the discussion quickly moved to the price. That’s not uncommon. But, what struck me in this conversation was that he stated that he, and his partners, had […]

Another View

Melissa Pigott, Ph.D.

On August 15, 2019

When attorneys, such as the one David has described, contact us about the possibility of retaining us, I believe they should understand there is a cost of doing business with us. (The old biker saying is applicable to many things in life, including working with a trial consultant: No one rides for free.) It astounds […]

How serious are you about winning?

A Point of View

David H. Fauss, M.S.M.

On August 8, 2019

Category: Getting the Job Done, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Continuing the discussion started in the post entitled How much risk can you take off the table?, the conversation took another turn when our client mentioned another question he asks certain clients, “How serious are you about winning?”. He usually works for sophisticated and/or wealthy clients on commercial cases – those without physical injuries. Many […]

Another View

Melissa Pigott, Ph.D.

On August 8, 2019

It amazes me that some clients are more interested in winning their cases than others, in that I believe winning one’s case should be a desirable goal for everyone who becomes involved in litigation. In fact, if I were an attorney who worked on high stakes civil litigation, I would consider asking all of my […]

Watch What You Say – You Never Know Whose Feelings Will be Hurt

A Point of View

Melissa Pigott, Ph.D.

On August 6, 2019

Category: Careers, Common Courtesy, Employment, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Managing Employees, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

My first job upon earning my Ph. D. was Director of Marketing Research at a large hospital in Jacksonville, Florida. Soon after I began working, I met an influential staff member who escorted me throughout the entire campus, introducing me to all of the high level executives whom he believed would help me in this […]

Another View

David H. Fauss, M.S.M.

On August 6, 2019

I would add to Melissa’s elevator concerns the adage of “lose lips sink ships.” Beyond healthcare with its HIPPA rules, there are many environments where confidentiality is a concern. And, not just for the risk of hurt feelings. In fact, this is an area we make special efforts to train employees when hiring. And, we […]

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Archive | Jury Research

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

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