Archive | Jury Research

Commercial Litigation: Benefits of a Trial Consultant, Part 1

A Point of View

David H. Fauss, M.S.M.

On April 28, 2022

Category: Getting the Job Done, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Trial Consultants, Trial Consulting

I had a conversation with a friend/client recently. He previously hired us in a personal injury case, but now works in a firm that does mostly commercial litigation. The question arose about what we, at Magnus, do in commercial cases. I explained that a high percentage of our cases are commercial cases. Sometimes, clients or […]

Another View

Melissa Pigott, Ph.D.

On April 28, 2022

I have worked with many witnesses during my career. As with many things in life, my first experience is memorable. The case was a high profile case in my hometown and the key witness was the owner of a well known and well respected corporation. Both the corporation and its owner were defendants in the […]

If You Have to Ask the Price…

A Point of View

David H. Fauss, M.S.M.

On April 21, 2022

Category: Business Frustrations, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consulting

The old adage, “if you have to ask the price, you can’t afford it” came to mind when speaking with a client recently. He asked for a menu of services with prices. This is something that we, at Magnus, have never published because our fees/prices vary depending on the specific details of a case. During […]

Another View

Melissa Pigott, Ph.D.

On April 21, 2022

I know David would be disappointed if I didn’t mention my favorite slogan about prices. My dad was born in Medart, Florida, which is located in Wakulla County. (For those of you who are unfamiliar with Wakulla County, it is located in the Florida Panhandle, near Tallahassee, although culturally speaking, it is worlds away!) I […]

False Positives

A Point of View

David H. Fauss, M.S.M.

On April 7, 2022

Category: Business Frustrations, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

False positives are research or test results that are inaccurate and make one think the result is positive, when in fact, it is negative. With a medical test, for example, it could mean a blood test result indicates a problem when there isn’t one. There are, of course, false negatives, but I think in the […]

Another View

Melissa Pigott, Ph.D.

On April 7, 2022

In my world of science and statistics, a false positive result is called a Type I error, leading to a rejection of the null hypothesis. For example, if the null hypothesis is that, absent changing one’s theory of a case, the case will be won, then improper research is conducted, leading the case to be […]

I Can’t Wait to Write a Survey

A Point of View

Melissa Pigott, Ph.D.

On March 1, 2022

Category: Business personalities, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Small Business Success, Trial Consultants, Trial Consulting

As a follow up to my previous post pertaining to things I love about my job, among my favorite work tasks is writing a survey. (Another of my favorite tasks is analyzing survey results, but I have written about that in a prior post.) Not only is writing a survey intellectually stimulating, the mere fact […]

Another View

David H. Fauss, M.S.M.

On March 1, 2022

I recently posted about finding “the” answer. Surveys are one of the primary ways we do that. Surveys, in our world, take on different forms depending on the research methodology. The number of sections, the number of questions, and the types of questions vary. Most of our surveys involve paper and pen responses on “bubble […]

The Answer

A Point of View

David H. Fauss, M.S.M.

On February 24, 2022

Category: Business Frustrations, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Trial Consultants, Trial Consulting

I saw a post on a Facebook friend’s page that said “You don’t have to know the answer, you just have to know how to find the answer.” That prompted a number of thoughts. First is the issue of “the answer.” Sometimes there is not a single answer. Sure, to basic mathematical questions there may […]

Another View

Melissa Pigott, Ph.D.

On February 24, 2022

Many people, some of Magnus’ clients included, look for the “easy way out” of many situations. Often, there is an easy way out, for example, when a door is marked with an exit sign, or when a restaurant menu is placed in front of someone, or any one of the countless other situations we encounter […]

10 Things I Love About My Job

A Point of View

Melissa Pigott, Ph.D.

On February 22, 2022

Category: Business Frustrations, Business personalities, Business Travel, Careers, Entrepreneurship, Getting the Job Done, Giving Back, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Psychology, Small Business Success, Travel, Trial Consultants, Trial Consulting

I love my job! I truly do! My dear friend, Bob, has called me a workaholic since we met in 1980. I am a person who really likes to work! Being bored is not for me. I decided to think about the top 10 things I like about my job as a jury/trial consultant, which […]

Another View

David H. Fauss, M.S.M.

On February 22, 2022

All non volunteer or pro bono jobs have extrinsic rewards – a paycheck. Melissa and I are fortunate that our jobs also have intrinsic rewards. That is, the personal rewards Melissa mentions of helping people – individuals and those collectively or in groups/companies – who are impacted by the lawsuits in which we are involved. […]

Foresight

A Point of View

David H. Fauss, M.S.M.

On February 17, 2022

Category: Business Frustrations, Getting the Job Done, Getting Through Life and Work, Jury Consultants, Jury Research, Life Outside of Work, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Psychology, Small Business Success, Trial Consultants, Trial Consulting

I was listening to a segment on my local NPR station yesterday having to do with attempts to pass legislation that, among other things, will provide funds for much needed repair work on roads and bridges. The reporter said the United States spends less money on infrastructure than many other developed nations (in relationship to […]

Another View

Melissa Pigott, Ph.D.

On February 17, 2022

David’s post raises some good points, many of which have to do with the psychological phenomenon known as defensive attribution. Defensive attribution occurs when an observer attributes the cause of a misfortune in ways that minimize their own fear of experiencing a similar fate. Many people attribute other people’s negative experiences to a personal failing, […]

Rust Never Sleeps

A Point of View

David H. Fauss, M.S.M.

On February 10, 2022

Category: Business Frustrations, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Research, Small Business Success, Trial Consultants

The trigger for this post was my need to prepare some paperwork for a client recently. It had been a few months since I had done this particular paperwork and, I’ll admit, I felt rusty. Rusty in the sense that it wasn’t as smooth a process as I would have preferred. When I realized it […]

Another View

Melissa Pigott, Ph.D.

On February 10, 2022

I like David’s reference to a Neil Young song! “Hey hey, my my. Rock and roll will never die.” What great lyrics! However, to get to the point of David’s post instead of singing along with Neil Young, I will pose a rhetorical question: How does one hone trial skills without practicing? Sitting around, resting […]

Calculated Risk

A Point of View

David H. Fauss, M.S.M.

On February 3, 2022

Category: Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

For a number of years, Melissa spoke to law students at Stetson University at the invitation of the late Professor Mickey Smiley. Professor Smiley did his students a favor, which I hope they later appreciated, of inviting successful trial lawyers, and at least 1 trial consultant, (Melissa) to speak to his trial skills class to […]

Another View

Melissa Pigott, Ph.D.

On February 3, 2022

Category: Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Professor McKinley, “Mickey,” Smiley was a beloved law professor at Stetson University. He passed away in 2016, following a lengthy tenure at Stetson. Beginning in 1997 and continuing until Professor Smiley’s retirement in 2005, I had the honor of being an Adjunct Professor in the College of Law, where I lectured to students in his […]

Illuminating Litigation

A Point of View

David H. Fauss, M.S.M.

On January 27, 2022

Category: Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Many years ago an attorney shared with me why he liked conducting mock trials on his cases. He said that litigation without jury research is like driving in the dark without headlights. I’m not willing to say that trial lawyers are always driving in the dark, but I agree with his premise: mock jury research […]

Another View

Melissa Pigott, Ph.D.

On January 27, 2022

I frequently observe people driving in the dark with no headlights. It is a dangerous thing to do because not only can the driver not see where he/she is going, but other drivers can’t easily see the “ghost vehicle” either. On the few occasions when David and I went boating after dark, we saw boats […]

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Archive | Jury Research

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

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