Social psychology is amazing (at least, in my opinion!) in its ability to explain things that would otherwise be hard to understand. Take the topic of effort justification as one example. Cognitive dissonance theory postulates that people do not like to have two attitudes or beliefs that conflict with one another. Cognitive dissonance leads to […]
I suppose the question is, does working harder than necessary, overcoming obstacles, or paying more, make something better? Does a meal taste better if you have to wait for a table? Does scarcity make something more desirable? Does engaging in a bidding war for something on eBay make one want the item more? Does going […]