Archive | Magnus Research

Customers: Happier when they leave

A Point of View

David H. Fauss, M.S.M.

On August 27, 2020

Category: Business personalities, Careers, Employment, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Pie Power, Small Business Success, Sweet Delights, Trial Consultants, Trial Consulting

We recently visited with our friend Ms. Debbie at Sweet Delights in Homestead. During our conversation, she commented that she wants her customers to be happier when they leave than when they arrived. She has much to offer in that regard with her wonderful cakes and pies, which are truly sweet delights. Her effervescent personality […]

Another View

Melissa Pigott, Ph.D.

On August 27, 2020

Magnus is in the trial consulting business, not the bakery business. Our clients come to us to obtain our expert assistance in solving significant problems, not because they want something sweet to eat. However, despite the vast differences between Magnus and Ms. Debbie’s company, Sweet Delights, we share a common goal: Keeping the customer satisfied. […]

Hurricanes and Jury Selections

A Point of View

Melissa Pigott, Ph.D.

On August 25, 2020

Category: Business Frustrations, Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Recently, residents of Florida were threatened by another hurricane. In Florida, hurricanes are as much a part of our existence as that famous mouse in Orlando. Sooner or later, we Floridians will have to stop what we are doing and prepare, whether we like it or not, whether we have something better to do, or […]

Another View

David H. Fauss, M.S.M.

On August 25, 2020

Category: Business Frustrations, Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

I’m writing this following another hurricane non-event. A near miss – really near, less than 100 miles. We did get some wind and rain, but we were ready. We spent a full day preparing, a “wasted” Saturday effort as it turns out, and a full day resetting everything, a “wasted” Sunday. I can only say […]

Nuclear Verdicts: Part 2

A Point of View

David H. Fauss, M.S.M.

On August 20, 2020

Category: Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Litigation Tips, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Face it, some trials are bad, there is liability, there are real damages. Evaluating those honestly and without bias is what we, as trial consultants, help our clients accomplish. And, that said, the other issue in mock jury research when we work for the defense is that the plaintiff’s argument, when presented during the mock […]

Another View

Melissa Pigott, Ph.D.

On August 20, 2020

Over the years, I have heard some interesting remarks from defense attorneys and insurance adjusters following their observations of mock juries deliberating on their case. One client, who is a defense attorney but who was, for reasons unknown to me, hired to represent numerous plaintiffs in a billion dollar class action case, told me that […]

Melissa the Drill Sgt.

A Point of View

Melissa Pigott, Ph.D.

On August 18, 2020

Category: Business personalities, Careers, Employment, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Small Business Success, Trial Consulting

Among my family members and friends, I am usually the quietest, most introverted, person in the room. I do not enjoy idle chit chat as a way of passing the time, nor do I enjoy telling (not to mention listening to!) long winded stories with off the point digressions. When I have something to say, […]

Another View

David H. Fauss, M.S.M.

On August 18, 2020

The “Melissa as drill sergeant” is one of the most lasting stories in the history of Magnus. Henry Latimer was such a gentleman, but he was tough. As a former Marine, and former judge, he was a master of handling difficult cases and clients. He quickly became a favorite of ours and was a pleasure […]

Nuclear Verdicts: Part 1

A Point of View

David H. Fauss, M.S.M.

On August 13, 2020

Boom – the verdict is in and it is explosive, shocking everyone involved. These verdicts are referred to “nuclear verdicts,” with the implication that they are both large and unreasonable. I read about this phenomenon regularly. It is a trend that frightens one side of the “v.” – the defense side, and emboldens the other […]

Another View

Melissa Pigott, Ph.D.

On August 13, 2020

When David and I founded Magnus in 1993, we used a slogan in our marketing materials, “Reducing Uncertainty.” We know, based on our experience in conducting mock trials, focus groups, and attitude surveys, that our research results provide our clients with information about which they would have never known without our help. Knowing this information […]

We Don’t Have to do Anything

A Point of View

Melissa Pigott, Ph.D.

On August 11, 2020

Category: Business Frustrations, Business personalities, Careers, Employment, Getting the Job Done, Jury Consultants, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Managing Employees, Small Business Success, Trial Consultants, Trial Consulting

I meet a lot of people in my work as a jury/trial consultant and in my “other life” as a musician. David says I don’t often respond to meeting new people very well, however, I believe many people I meet aren’t the kind of people with whom I would like to become further acquainted. A […]

Another View

David H. Fauss, M.S.M.

On August 11, 2020

From time to time I’ve observed these “have to do” clients and Melissa is right, it is a negative mindset. We’ve had clients call and say they have to do a mock trial because their client is making them do it. (With that attitude, I think the clients are on to something about how the […]

Morning Walks

A Point of View

David H. Fauss, M.S.M.

On August 6, 2020

Category: Business Partnerships, Business personalities, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Managing Employees, Mental Health, Partnerships, Small Business Success, Work-Life

In an effort to get a bit of exercise, Melissa and I take frequent walks through our neighborhood. It is a great neighborhood for walking and we have several routine routes. I’ll share a secret, because of these walks, our arrival at the office is later than our official start time of 9:00 a.m. I’m […]

Another View

Melissa Pigott, Ph.D.

On August 6, 2020

As David and I have written on numerous occasions, owning a small business requires working more than 40 hours a week. In fact, David and I are rarely completely off work. On the other hand, we have almost complete control over our schedules and the flexibility to work from home, from a hotel room, or […]

Reactions to lipstick

A Point of View

Melissa Pigott, Ph.D.

On July 28, 2020

Category: Business personalities, Common Courtesy, Getting Through Life and Work, Life Outside of Work, Magnus, Magnus Research, Mental Health, Psychology

As a social psychologist, I am almost always observing human behavior. Call it an occupational hazard or whatever else you want, but I enjoy watching people and their reactions to everyday experiences. One of the most fun things I enjoy observing is the way men react to women’s lipstick. I, like many women, enjoy wearing […]

Another View

David H. Fauss, M.S.M.

On July 28, 2020

Category: Business personalities, Common Courtesy, Getting Through Life and Work, Life Outside of Work, Magnus, Magnus Research, Mental Health, Psychology

I have never analyzed this aspect of human behavior. I’ve just found the lipstick to be sticky so I didn’t really like how it felt. Beyond that, I always figured coming home with lipstick was a dangerous and risky activity. This blog appears to give me permission to be more like Buddy. He taught me, […]

Speak Up

A Point of View

David H. Fauss, M.S.M.

On July 23, 2020

Category: Business Frustrations, Business personalities, Common Courtesy, Getting Through Life and Work, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Work-Life

Melissa and I recently had an experience that reinforced the value of speaking up. You might benefit from our experience. We’re members of a wine club which includes monthly wine tasting opportunities. Due to the COVID-19 shutdown, the tastings were suspended, but we’re still paying for them, thus, the club came up with a scheme […]

Another View

Melissa Pigott, Ph.D.

On July 23, 2020

Category: Business Frustrations, Business personalities, Common Courtesy, Getting Through Life and Work, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Work-Life

David almost always speaks up. He has been speaking up about things for a long time. He told me about speaking up, in the form of challenging one of his teachers about unfair test grading, when he was a child. David often speaks up, not only on his behalf, but on the behalf of other […]

Sharing Connections – Referrals

A Point of View

David H. Fauss, M.S.M.

On July 16, 2020

Category: Business personalities, Business Relationships, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Jury Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success

Yesterday I spent a few minutes to make a connection for someone else. She doesn’t know I did it, but maybe one day she will. As I did it, which involved sending an email on her behalf, I thought about the act of doing so. Sharing a connection, making a referral, whether solicited or unsolicited, […]

Another View

Melissa Pigott, Ph.D.

On July 16, 2020

David frequently goes out of his way to help people. In fact, that is one of the reasons I have always liked him! He helped my mother more than most people in my family, usually, without much appreciation from anyone (including her). David and I share a “calling” to help people. I was always taught […]

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Archive | Magnus Research

A Point of View

David H. Fauss, M.S.M.

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Melissa Pigott, Ph.D.

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David H. Fauss, M.S.M.

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A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

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