Archive | Marketing your Business

Trial Consultants Are Not Just for Trials

A Point of View

David H. Fauss, M.S.M.

On June 13, 2019

Category: Business Frustrations, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Research, Marketing your Business, Trial Consultants, Trial Consulting

It happened again. I am introduced to a new, prospective client, a lawyer at a very large firm – one with a nationwide presence, hundreds of lawyers, and many offices. This is the kind of attorney whom I assume understands the concept of what a trial consultant does. But, no. I send an email introduction […]

Another View

Melissa Pigott, Ph.D.

On June 13, 2019

There are many people who believe they know more than they, in reality, actually know. Prospective clients who presume to know more than I know about the field in which I have been employed for the past 30 years are, in my opinion, rarely going to become Magnus clients. The misnomer “trial consultant” notwithstanding, it […]

Tell no one what we do

A Point of View

Melissa Pigott, Ph.D.

On March 5, 2019

Category: Business Frustrations, Business Relationships, Careers, Getting the Job Done, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

An oddity of my job as a jury/trial consultant is not being able to share the details of my work with family, friends, or anyone, ever. All of the cases in which Magnus consults are high stakes matters, regardless of whether they are civil or criminal trials. Everyone who is employed by Magnus, including David […]

Another View

David H. Fauss, M.S.M.

On March 5, 2019

In the past two weeks, news about several cases on which we have worked have appeared prominently in the news. The cases, and the results of their trials, were newsworthy. This is, no doubt, common for trial consultants and it is, admittedly, exciting to be involved in high profile or noteworthy cases. Yet, from the […]

Cindy’s Question

A Point of View

David H. Fauss, M.S.M.

On January 31, 2019

Category: Business Frustrations, Business personalities, Careers, Entrepreneurship, Jury Consultants, Jury Research, Litigation Consultants, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consulting

We recently experienced one of our worst nightmares in our trial consulting business. A case on which we had been working for many months, and for which we had been planning a large scale mock trial, settled a few weeks before the mock trial was scheduled. I’m sure it was a good result for the […]

Another View

Melissa Pigott, Ph.D.

On January 31, 2019

The expression, “easy come, easy go” has no applicability to the situation David just described when we have been preliminary retained for a case that will bring in sizable revenue, only to have it cancel due to the settlement of the case. Although we always charge a sizable portion of our fees as a retainer, […]

Crazy Courthouse Story #2 calendars idea

A Point of View

Melissa Pigott, Ph.D.

On January 22, 2019

Category: Business Partnerships, Careers, Jury Behavior, Jury Consultants, Jury Deliberations, Jury Research, Magnus, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

Second in the series on crazy courthouse stories is the Courthouses of Florida™ idea I had while working in courthouses all over my home state of Florida. Over the years when I have worked for attorneys during the jury selection process, I have observed their fondness for courthouses. They often regale me with stories about […]

Another View

David H. Fauss, M.S.M.

On January 22, 2019

The crazy idea wasn’t that crazy and it turned into a challenging and mostly fun adventure. The phenomenon of associations, mostly positive, made by our clients with a particular courthouse has been interesting to observe. There are probably negative associations with some courthouses, but what we hear are, “That’s where I won my first big […]

Crazy Courthouse Story #1 Client on other side of this case

A Point of View

Melissa Pigott, Ph.D.

On January 15, 2019

Category: Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Research, Marketing your Business, Trial Consultants, Trial Consulting

Long time readers of David’s and my blog may remember the 5 part series we wrote, entitled “Crazy Mock Juror Story” and/or the 5 part series we wrote on “Crazy Lawyer Story.” We are always eager to share some of our funny, or at a minimum, entertaining, stories about the serious work we do on […]

Another View

David H. Fauss, M.S.M.

On January 15, 2019

Category: Getting the Job Done, Jury Consultants, Litigation Consultants, Litigation Research, Magnus, Magnus Research, Marketing your Business, Trial Consultants, Trial Consulting

The other attorney didn’t stop calling us because of this incident. He had other control issues that made working together impossible, specifically, he’d demand that Melissa be available for jury selection every day of his often 4 to 6 week trial dockets or else he wouldn’t hire us. And, of course, he wanted to do […]

Good Cuban Sandwich

A Point of View

David H. Fauss, M.S.M.

On January 3, 2019

Category: Business personalities, Careers, Entrepreneurship, Getting the Job Done, Jury Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consultants, Trial Consulting

Recently, a small Cuban cafe opened near our office. While full service Cuban restaurants have never been far away, this one is really close, so I wanted to check it out (even though it is housed in a corner of a gas station). What I found was a guy with a plan. The owner proudly […]

Another View

Melissa Pigott, Ph.D.

On January 3, 2019

I agree with David; just as with many things in life, there are good Cuban sandwiches, great Cuban sandwiches, and then there are truly divine Cuban sandwiches. The differences among them are due to: (1) the quality of the ingredients; and (2) the training, expertise, and care of the person making the sandwich. One can […]

When a Client’s Focus is Cost, Beware

A Point of View

Melissa Pigott, Ph.D.

On October 9, 2018

Category: Business Frustrations, Common Courtesy, Getting the Job Done, Jury Consultants, Litigation Research, Magnus, Marketing your Business, Small Business Success

Some people, including attorneys and insurance adjusters who are potential clients of Magnus, are more focused on obtaining the lowest price for whatever they are buying than the quality of what they are buying. Other people, in contrast, want the very best products or services money can buy. Most people, of course, fall somewhere between […]

Another View

David H. Fauss, M.S.M.

On October 9, 2018

Category: Business Frustrations, Common Courtesy, Getting the Job Done, Jury Consultants, Litigation Research, Magnus, Marketing your Business, Small Business Success

I don’t worry too much about whether we’re seen as a Mercedes, Cadillac or Buick. But I know we aren’t a Hyundai or, for heaven’s sake, a Yugo (for those who remember those eastern European beaters). What is most frustrating is when a prospective client seems to be shopping price, and price only. A problem […]

The Law of Perpetual Motion

A Point of View

David H. Fauss, M.S.M.

On July 19, 2018

Category: Entrepreneurship, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Magnus Insights, Magnus Research, Marketing your Business, Small Business Success, Trial Consulting

Busy seems to beget busy. And sometimes that “busy” maybe just doing things when time is seemingly available to fill the time. Then, when doing those things, real work happens. For example, a few weeks ago, I attempted to arrange a client meeting in Miami. Nothing happened, the scheduling just didn’t come together and it […]

Another View

Melissa Pigott, Ph.D.

On July 19, 2018

I don’t know if my perception is accurate, but it sure seems like not much happens when David and I are sitting around the office, wondering when our next case will come in. We have countless examples of “the law of perpetual motion” in our business lives, from the time, early in our owning Magnus, […]

People want to be appreciated

A Point of View

David H. Fauss, M.S.M.

On July 12, 2018

Category: Business Frustrations, Business personalities, Business Relationships, Careers, Common Courtesy, Entrepreneurship, Getting the Job Done, Getting Through Life and Work, Jury Consultants, Jury Research, Life Outside of Work, Magnus, Magnus Insights, Magnus Research, Marketing your Business

A friend/client recently told Melissa and me that his father, a long time judge in Miami, often told him that “People just want to be appreciated.” We were discussing the frequency with which lawyers often seem not to appreciate the effort that goes into, for example, “free proposals.” (As a digression, while I interact with […]

Another View

Melissa Pigott, Ph.D.

On July 12, 2018

When David and I recently heard this phrase, “People just want to be appreciated,” from our friend, we reflected on this truism. Regardless of who one is, the status one has achieved in life, and other variables, all of us want to believe our contributions have made a difference in someone’s life. I learned this […]

Busy is Good!

A Point of View

David H. Fauss, M.S.M.

On July 5, 2018

Category: Business Frustrations, Business personalities, Careers, Employment, Getting the Job Done, Jury Consultants, Jury Research, Litigation Consultants, Litigation Research, Magnus, Managing Employees, Marketing your Business, Small Business Success, Trial Consultants

Being busy is a good thing when you own your own business, law practice, etc. I find it interesting, though, that other people do not share my perspective. From time to time, when speaking with someone who doesn’t quite appreciate that busy is good, I try to understand why. When this happens, the person to […]

Another View

Melissa Pigott, Ph.D.

On July 5, 2018

Busy is good. In fact, being busy is great! As the co-owner of a business, I am keenly aware that the only way we can survive, in the long term, is by being busy more often than not having work to do. Of course, as in most businesses, our work volume ebbs and flows, often […]

← Previous 1 … 7 8 9 … 15 Next →

Archive | Marketing your Business

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

Melissa Pigott, Ph.D.

Another View

David H. Fauss, M.S.M.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

A Point of View

David H. Fauss, M.S.M.

Another View

Melissa Pigott, Ph.D.

About Magnus