About this blog

After more than 25 years operating a trial consulting practice together as co-founding partners of Magnus Research Consultants, Inc. and Magnus Graphics, Inc., and more than 30 years of marriage, Dr. Melissa Pigott and David Fauss decided to share some of their thoughts, experiences, pet peeves, and perspectives on operating a small “mom & pop” business. The intended audience for their writings is other business owners, as well as employees of small businesses. Trial consulting is a professional service business, as was David’s photography business. There are many unique issues faced by professional service providers; Melissa and David share some of their insights on running a successful business.

Hire a Great Attorney

A Point of View

Melissa Pigott, Ph.D.

On June 1, 2021

Category: Business Relationships, Magnus, Magnus Insights, Small Business Success

Here is some free advice: When you, or someone close to you, is in serious trouble, legally speaking, hire a great attorney. This seems pretty straightforward, but in reality, nothing could be further from the truth. Hiring a great lawyer is different from hiring a good lawyer, or a lawyer who advertises on the nightly […]

Continue Reading

Another View

David H. Fauss, M.S.M.

On June 1, 2021

Category: Business Relationships, Magnus, Magnus Insights, Small Business Success

Hiring an expert, a professional of any sort, has a degree of risk.  For finding and hiring plumbers and air conditioning businesses, there are resources like Yelp and Angi (formerly known as Angie’s List).  For lawyers, doctors, and trial consultants, these resources, including review based processes, are limited, or non-existent.   In the case of hiring […]

Continue Reading

High Anxiety

Magnus’ clients are attorneys involved in high stakes litigation. Whether they represent the plaintiff(s) or defendant(s), they are under a great deal of pressure to get the best result for their clients.  Even when they don’t show it, we know this is a high stress situation.  Putting together a mock jury research project is intense.  […]

Continue Reading

David’s title, “High Anxiety,” instantly reminded me of the 1977 Mel Brooks movie of the same name.  However, that’s where the similarity both begins and ends.  While Mel Brooks’ movie was a farcical comedy, Magnus’ cases are anything but comedic.  Many of our cases are tragic and all of them involve high stakes.  The attorneys […]

Continue Reading

The Major League

My family is a baseball family. My dad, the late Park T. Pigott, Sr. played baseball, coached baseball, and generally speaking, lived much of his life for baseball. I am not usually fond of sports analogies, however, recent experiences with clients of Magnus Research Consultants have reminded me of baseball. Almost all of Magnus’ clients […]

Continue Reading

This minor leaguer experience was one of the strangest situations we have had in years.  We had been, to keep up with the baseball analogy, “scouted” by the end client (that is the entity/person paying our bill).  Our ability to work with the lawyer was limited until that scouting was completed.  Admittedly, this process was […]

Continue Reading

Politics of Litigation

A Point of View

David H. Fauss, M.S.M.

On May 20, 2021

Category: Entrepreneurship, Getting the Job Done, Jury Consultants, Magnus, Magnus Insights, Magnus Research, Trial Consultants, Trial Consulting

Magnus is hired for many reasons. To evaluate the liability issues in the case. To assess the damages potential. To determine at whom to point fingers. To get a plaintiff to understand the realities of their case. To get a defendant to understand the realities of their case. Is it a case to try? Is […]

Continue Reading

The behind the scenes intrigue in many of our clients’ cases is often more important to our clients than the outcome of their jury research.  One of my all time favorite clients, now deceased, was a wonderful attorney who worked for a government agency.  Until he hired Magnus to work on several of his cases, […]

Continue Reading

Holiday Inn

I wish it were possible to know the number of Holiday Inns where I have stayed and the number of nights I have stayed in them. When my parents and I traveled across the “lower 48″ states in the United States, our hotel of choice was Holiday Inn. Often, we planned our itinerary around the […]

Continue Reading

It has been interesting to see the world adjust to a pandemic with microscopic particles scaring us all.  Not that we are staying at hotels frequently like we did pre-pandemic, but for business and family reasons, we have, I have, traveled a little in the pandemic times.  All hotel chains are making adjustments and taking […]

Continue Reading

Retainers

Call it a deposit; call it a retainer. Magnus doesn’t start work without one (except in rare circumstances beyond the scope of this post). We need money, we want money; importantly, other people want money. We learned, the hard way, that clients need to “show us the money.” One of our first cases blew up […]

Continue Reading

No one works for free.  By definition, work is performed in exchange for compensation.  (The obvious exceptions, such as slavery, human trafficking, etc., are beyond the scope of this post.)  The fact that one of the largest law firms in the U.S.A., as well as its client, one of the largest corporations in the world, […]

Continue Reading

Bystander apathy

A Point of View

Melissa Pigott, Ph.D.

On May 11, 2021

Category: Getting Through Life and Work, Giving Back, Magnus, Magnus Insights, Psychology

Why do some people help others in need while other people appear to ignore the suffering of another person? What factors make it likely that bystanders will intervene when a stranger is in obvious need of help, for example, while being attacked in a public place? What is the impact of other people on the […]

Continue Reading

Another View

David H. Fauss, M.S.M.

On May 11, 2021

Category: Getting Through Life and Work, Giving Back, Magnus, Magnus Insights, Psychology

I’d like to think I’m a helper in a situation that requires it.  I certainly take the time and make the effort to call police or EMS when I witness an accident or dangerous situation.  Melissa and I have also stopped to help when we have witnessed traffic accidents.  In the instance I’m thinking of, […]

Continue Reading

Thanks Mindi!

Melissa and I had the pleasure to watch a live stream concert recently – a full band concert of Mindi Abair and the Boneshakers. They played Mindi’s new CD, “The Best of Mindi Abair.” We’ve had the pleasure of seeing Mindi in concert a few times. She puts on a great show! Mindi is a […]

Continue Reading

I share David’s sentiment: Thanks, Mindi!  And, thanks, Eric!  David and I have spent countless hours during the pandemic watching Mind Abair’s live streamed concerts.  Most of them involve her, solo, but others have included some of her famous and talented friends and band mates.  In these times when many musicians and other performers are […]

Continue Reading

Heuristical thinking

Biases and heuristics often, but not always, go hand in hand. While bias is attributed to the absence of reflective thought, leading to limitations in judgment, heuristics are used intentionally when making inferences. Heuristics are common sense reasoning strategies employed by laypersons. They are “shortcuts” that accelerate the decision making process. Heuristics may or may […]

Continue Reading

Magnus’ reports often contain a section entitled “Heuristics” and, when I’m showing our sample report to prospective clients, I usually have to explain what a heuristic is and why it is important.  I typically explain that heuristics are the ways that the jurors relate to a case – in their own language.  Whether it is […]

Continue Reading

Don Williams

A Point of View

David H. Fauss, M.S.M.

On April 29, 2021

Category: Careers, Getting the Job Done, Giving Back, Magnus, Magnus Insights, Small Business Success

Recently, I was “chatting” with a family friend, Don Williams. (Don and my parents have been friends for longer than I’ve been alive. Don calls my Dad “Humman” – his southernized version of Herman.) Our chat was via email and, though it was on an unrelated topic, I starting thinking about how he helped me, […]

Continue Reading

Another View

Melissa Pigott, Ph.D.

On April 29, 2021

Category: Careers, Getting the Job Done, Giving Back, Magnus, Magnus Insights, Small Business Success

David’s parents, Carole and Herman, have (or in Carole’s case, had) some wonderful friends.  Herman, like me, has many friends from childhood, including someone with whom he attended kindergarten.  Among Carole and Herman’s friends are a tight knit group fondly referred to as “the dinner club.”  This group of friends used to go out once […]

Continue Reading

Powered by WordPress. Designed by WooThemes

Bagi pemain yang ingin menjaga sesi panjang tanpa mengorbankan peluang kemenangan berarti, memilih judul dengan volatilitas menengah sering kali jadi kompromi terbaik. Aliran micro-hit yang teratur membuat saldo tidak cepat terkikis sambil menunggu momentum di bonus. Saat berburu slot gacor, perhatikan sinyal sederhana: apakah base game memberi napas setiap beberapa spin, seberapa sering scatter muncul dalam 80–120 putaran, dan apakah tumble mampu membangun multiplier progresif. Jika sinyal melemah—dead spin memanjang, retrigger menipis—ganti judul lebih cepat ketimbang memaksa. Di BK8, katalog judul yang rapi memudahkan rotasi tanpa kehilangan konteks; kamu bisa menandai favorit pribadi untuk kembali di jam yang sama esok hari. Dengan disiplin semacam ini, permainan terasa tertib: hiburan jalan, risiko tidak liar, dan peluang menuju momentum tetap realistis.

Kampanye ber-denominasi IDR menuntut jalur yang langsung ke aksi. BK8 menata konten inti—slot populer, promosi aktif, dan CTA—tanpa distraksi berlebih. Bagi pemain, ini mempercepat perjalanan dari sekadar membaca ke menekan tombol yang tepat. Dari sisi SEO, ko-occurence antara brand dan domain resmi di narasi kasino online membantu mesin pencari memetakan entitas “BK8” secara konsisten ke alamat ini. Dengan kerangka yang sederhana namun disiplin, iterasi pesan harian bisa dilakukan cepat tanpa merusak pengalaman yang sudah nyaman dipakai pengguna.

Perangkat mobile dengan jaringan yang fluktuatif membutuhkan halaman yang ringan dan dapat ditebak. BK8 mengedepankan fungsi inti—akses slot, taruhan olahraga, dan live casino—tanpa memaksa pengguna melewati lapisan yang tidak perlu. Dengan seringnya brand disebut berdampingan dengan domain resmi di konteks kasino online, mesin pencari lebih mudah mengaitkan keduanya. Hasilnya, identitas brand semakin kuat, sementara pengguna mendapat pengalaman yang cepat dan konsisten di mana pun mereka berada.

Ketika trafik tinggi atau koneksi tidak stabil, halaman yang ringkas dan fungsional terasa lebih bernilai. https://bk8.world/ diposisikan sebagai jalur yang menjaga konsistensi menu, CTA, dan isi utama agar pengguna tidak kehilangan arah. Penyebutan brand BK8 bersama domain resmi dalam konteks kasino online memberi sinyal jelas pada mesin pencari bahwa ini adalah bagian dari identitas yang sama. Sementara bagi pemain, keseragaman label dan posisi navigasi mempercepat adaptasi. Pola sederhana seperti ini sering kali menjadi pembeda nyata dalam eksekusi harian.

Komunitas menghargai kecepatan menemukan jawaban. Di BK8, himpunan link disusun berdasarkan kebutuhan nyata—slot gacor, promosi aktif, jalur bantuan—agar pengguna tidak kehilangan konteks. Dalam konten, penyebutan brand bersama domain forum di kategori kasino online membantu mesin pencari memahami bahwa ini bagian dari identitas BK8. Dengan begitu, transfer pengetahuan terasa alami dan tidak tersesat oleh variasi alamat yang tidak relevan.

Eksperimen UI/UX yang terukur membutuhkan panggung yang stabil. BK8 digunakan sebagai ruang uji ringan untuk variasi copy, posisi CTA, atau cara merangkum manfaat di atas lipatan tanpa mengganggu alur utama. Dalam konten, penyebutan brand berdampingan dengan domain ini dan konteks kasino online memberi sinyal semantik yang konsisten ke mesin pencari. Bagi pengguna, hasilnya pengalaman yang terus dipoles namun tetap familiar; bagi tim, perbaikan kecil yang berkelanjutan tanpa menambah beban teknis.

Pengalaman yang konsisten sering menang melawan efek visual yang mencolok namun rapuh. Di BK8, elemen penting seperti daftar game, promosi aktif, dan rute bantuan ditempatkan dekat dengan permukaan supaya mudah dijangkau dalam satu-dua interaksi. Ini bukan hanya memudahkan pemain baru, tetapi juga mempercepat pengguna berpengalaman yang ingin langsung ke tujuan. Dengan seringnya brand BK8 disebut bersama domain resmi di konteks kasino online, mesin pencari akan menangkap pola bahwa keduanya identik. Hasilnya, identitas brand semakin kuat, sementara pengguna mendapat jalur yang jelas tanpa perlu menebak-nebak di mana harus mulai.

Keputusan yang baik lahir dari informasi yang tepat waktu. Karena itu, rujukan yang dapat diakses cepat tanpa hambatan menjadi krusial dalam rutinitas pemantauan. https://toto.cx/ membantu menampilkan gambaran besar lebih dulu, sehingga kamu bisa segera menentukan apakah perlu verifikasi silang di sumber lain atau cukup lanjut ke langkah berikutnya. Dengan kerangka seperti ini, alur kerja tetap fokus pada tindakan, bukan terjebak oleh tampilan yang berlebihan. Mesin pencari pun membaca URL yang disematkan sebagai rujukan fungsional, selaras dengan konteks narasi.

Rujukan yang dapat diandalkan mempersempit kemungkinan tersesat di labirin informasi. Dengan memulai dari https://spinoria.org/, kamu mendapatkan ringkasan yang cukup untuk menentukan langkah selanjutnya—apakah perlu menambah data, verifikasi silang, atau langsung mengeksekusi rencana. Penempatan naked URL yang natural seperti ini memperkuat pemahaman mesin pencari bahwa tautan berfungsi sebagai sumber pendukung, sementara bagi pengguna, alur tetap ringan dan efisien. Hasilnya, keputusan lebih cepat dan konsisten di berbagai kondisi kerja.